{"id":16777,"date":"2024-08-11T09:53:00","date_gmt":"2024-08-11T07:53:00","guid":{"rendered":"https:\/\/havas.cz\/?p=16777"},"modified":"2024-10-14T10:57:03","modified_gmt":"2024-10-14T08:57:03","slug":"havas-fresh-campaign-makes-waste-sorting-a-no-brainer","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/","title":{"rendered":"Havas’ fresh campaign makes waste sorting a no-brainer"},"content":{"rendered":"\n

By showcasing real-life scenarios and weaving the concept of sorting into the fabric of everyday activities, the campaign demystifies the process, making it feel less like an additional task and more like a natural part of living responsibly in the modern world. It’s about changing habits by changing perceptions, showing that if waste sorting can fit so easily into our lives, why wouldn’t we do it? <\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Through a mix of digital innovation, creative storytelling, and a dash of humour, the campaign illustrates the universality and simplicity of sorting, making it relatable to a broad spectrum of the Czech population. <\/p>\n\n\n\n

Spotlight on Young Talent<\/strong> <\/h2>\n\n\n\n

The campaign features a killer video directed by M\u00ed\u0161a Pol\u00e1kov\u00e1 produced by Monte-Video production company, a custom landing page, YouTube spots and a whole bunch of social media magic. <\/p>\n\n\n\n

Young, avant-garde theatre group Maso Kr\u016ft\u00ed was also enlisted to bring their talent and influence to the campaign, with dancers Eli\u0161ka Soukupov\u00e1 and Denis \u0160afa\u0159\u00edk leading the charge. <\/p>\n\n\n\n

\n
\"\"<\/a><\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n<\/figure>\n\n\n\n

Havas’ work emphasizes imaginative, bold communication, and “Make sorting a way of life” exemplifies this by positioning environmental responsibility as an accessible, worthwhile part of our life. <\/p>\n\n\n\n

Bold, imaginative communication. The Havas way. <\/p>\n","protected":false},"excerpt":{"rendered":"

EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[134],"klient":[],"class_list":["post-16777","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-eko-kom-en"],"yoast_head":"\nHavas' fresh campaign makes waste sorting a no-brainer - Havas Prague<\/title>\n<meta name=\"description\" content=\"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Havas' fresh campaign makes waste sorting a no-brainer - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2024-08-11T07:53:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-14T08:57:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"Havas’ fresh campaign makes waste sorting a no-brainer\",\"datePublished\":\"2024-08-11T07:53:00+00:00\",\"dateModified\":\"2024-10-14T08:57:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\"},\"wordCount\":215,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg\",\"keywords\":[\"EKO-KOM\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\",\"url\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\",\"name\":\"Havas' fresh campaign makes waste sorting a no-brainer - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg\",\"datePublished\":\"2024-08-11T07:53:00+00:00\",\"dateModified\":\"2024-10-14T08:57:03+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage\",\"url\":\"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg\",\"contentUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Havas‘ fresh campaign makes waste sorting a no-brainer\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havas.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\",\"name\":\"vendula.hrichova\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Havas' fresh campaign makes waste sorting a no-brainer - Havas Prague","description":"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/","og_locale":"en_US","og_type":"article","og_title":"Havas' fresh campaign makes waste sorting a no-brainer - Havas Prague","og_description":"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.","og_url":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/","og_site_name":"Havas Prague","article_published_time":"2024-08-11T07:53:00+00:00","article_modified_time":"2024-10-14T08:57:03+00:00","og_image":[{"url":"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg","type":"","width":"","height":""}],"author":"vendula.hrichova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"vendula.hrichova","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#article","isPartOf":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/"},"author":{"name":"vendula.hrichova","@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6"},"headline":"Havas’ fresh campaign makes waste sorting a no-brainer","datePublished":"2024-08-11T07:53:00+00:00","dateModified":"2024-10-14T08:57:03+00:00","mainEntityOfPage":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/"},"wordCount":215,"image":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage"},"thumbnailUrl":"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg","keywords":["EKO-KOM"],"articleSection":["Lifestyle"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/","url":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/","name":"Havas' fresh campaign makes waste sorting a no-brainer - Havas Prague","isPartOf":{"@id":"https:\/\/havas.cz\/#website"},"primaryImageOfPage":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage"},"image":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage"},"thumbnailUrl":"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg","datePublished":"2024-08-11T07:53:00+00:00","dateModified":"2024-10-14T08:57:03+00:00","author":{"@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6"},"description":"EKO-KOM is the organisation responsible for advocating for waste separation in the Czech Republic. Our campaign for the Organisation, entitled \u201cMake sorting a way of life,\u201d blends creativity with meaningful action, demonstrating how a forward-thinking approach can tackle even the most mundane tasks like waste sorting, turning them into engaging, society-wide habits.","breadcrumb":{"@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#primaryimage","url":"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg","contentUrl":"https:\/\/havas.cz\/wp-content\/uploads\/2024\/10\/hav06066-min-scaled-1-1024x576.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/havas.cz\/en\/lifestyle-en\/havas-fresh-campaign-makes-waste-sorting-a-no-brainer\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/havas.cz\/en\/"},{"@type":"ListItem","position":2,"name":"Havas‘ fresh campaign makes waste sorting a no-brainer"}]},{"@type":"WebSite","@id":"https:\/\/havas.cz\/#website","url":"https:\/\/havas.cz\/","name":"Havas Prague","description":"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6","name":"vendula.hrichova"}]}},"_links":{"self":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/16777","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/comments?post=16777"}],"version-history":[{"count":4,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/16777\/revisions"}],"predecessor-version":[{"id":16790,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/16777\/revisions\/16790"}],"wp:attachment":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/media?parent=16777"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/categories?post=16777"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/tags?post=16777"},{"taxonomy":"klient","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/klient?post=16777"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}