{"id":2103,"date":"2018-10-23T17:46:29","date_gmt":"2018-10-23T15:46:29","guid":{"rendered":"https:\/\/havas.cz\/?p=2103"},"modified":"2023-12-14T16:40:00","modified_gmt":"2023-12-14T15:40:00","slug":"the-most-entertaining-waxworks-museum","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/the-most-entertaining-waxworks-museum\/","title":{"rendered":"The most entertaining waxworks museum"},"content":{"rendered":"<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><div class=\"fullwidth\"><\/a><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1374 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4-1024x603.jpg\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4-1024x603.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4-300x177.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4-768x452.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-4.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><\/div><\/a><\/p>\n<hr \/>\n<p>Compagnie des Alpes, owner of the Mus\u00e9e Gr\u00e9vin brand, chose Havas to handle communications for the opening of a&nbsp;Prague branch. A&nbsp;creative campaign and extraordinary publicity granted the perfect conditions for entering the market. It all reached a&nbsp;climax with the grand opening for several hundred guests, including some of the most popular Czech celebrities.<\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1370 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5-1024x603.jpg\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5-1024x603.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5-300x177.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5-768x452.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-5.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<hr \/>\n<p>That was a&nbsp;magnificent turnout, but eventually visitor interest dwindled and the majority came to be foreigners. Czechs felt that Gr\u00e9vin was just another overpriced tourist attraction. A&nbsp;change of strategy was necessary. At that moment, we banked on intensive PR with a&nbsp;vision of making the museum part of the capital\u2019s cultural life. We presented Gr\u00e9vin as an exclusive spot where interesting things were constantly happening; a&nbsp;place where one could learn and have fun.<\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1372 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5-1024x603.jpg\" alt=\"\" width=\"1024\" height=\"603\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5-1024x603.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5-300x177.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5-768x452.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-5.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/the-most-entertaining-waxworks-museum\/&title=The+most+entertaining+waxworks+museum&summary=That+unique+excitement+we+feel+in+the+presence+of+celebrities%2C+the+unique+moments+when+for+just+a+short+while%2C+we+find+ourselves+near+them+and+bask+in+their+glory+%E2%80%A6+Thanks+to+Gr%C3%A9vin%2C+the+most+entertaining+waxworks+museum%2C+you+can+also+enjoy+such+experiences+in+Prague.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/the-most-entertaining-waxworks-museum\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/the-most-entertaining-waxworks-museum\/&text=The+most+entertaining+waxworks+museum\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>Betting on top class publicity paid off: tens of thousands of Czechs were convinced that Gr\u00e9vin was worth visiting despite the high admission fee. The museum earned a&nbsp;firm place on the map of arts and entertainment institutions in one year, it was visited by more people (180,000) than, for instance, Konopi\u0161t\u011b castle.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>That unique excitement we feel in the presence of celebrities, the unique moments when for just a short while, we find ourselves near them and bask in their glory \u2026 Thanks to Gr\u00e9vin, the most entertaining waxworks museum, you can also enjoy such experiences in Prague. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[187],"klient":[],"class_list":["post-2103","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-musee-grevin-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The most entertaining waxworks museum - 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