{"id":2112,"date":"2018-10-23T18:06:37","date_gmt":"2018-10-23T16:06:37","guid":{"rendered":"https:\/\/havas.cz\/?p=2112"},"modified":"2020-03-31T15:50:34","modified_gmt":"2020-03-31T13:50:34","slug":"saws-and-axes-in-the-digital-jungle","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/saws-and-axes-in-the-digital-jungle\/","title":{"rendered":"Saws and axes in the digital jungle"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1512 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1-832x1024.jpg\" alt=\"\" width=\"832\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1-832x1024.jpg 832w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1-244x300.jpg 244w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1-768x946.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-3-1.jpg 1250w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/a><\/p>\n<hr \/>\n<p>To find the right people online, especially if your target group is not spending a&nbsp;lot of time on the internet, is like making your way through thick undergrowth. Luckily, we had the right tools at hand and were able to create content for the new Husqvarna and Gardena websites that attracted the attention of both foresters and gardeners. Website traffic skyrocketed, and we were able to attract new customers apart from the already existing customers.<\/p>\n<p class=\"Normal1\"><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1514 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1-832x1024.jpg\" alt=\"\" width=\"832\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1-832x1024.jpg 832w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1-244x300.jpg 244w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1-768x946.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-4-1.jpg 1250w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/a><\/p>\n<hr \/>\n<p>Since customers expect perfect products as well as outstanding service, we focused on professional community management on social media. In addition to producing quality content, we had to be able to cut through the jungle of expert inquiries, which was highly appreciated by the customers.<\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1516 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1-832x1024.jpg\" alt=\"\" width=\"832\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1-832x1024.jpg 832w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1-244x300.jpg 244w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1-768x946.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/post-layout-5-1.jpg 1250w\" sizes=\"auto, (max-width: 832px) 100vw, 832px\" \/><\/a><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/saws-and-axes-in-the-digital-jungle\/&title=Saws+and+axes+in+the+digital+jungle&summary=How+do+you+persuade+customers+to+leave+the+forest+and+garden+and+go+online%3F+Husqvarna%2C+an+established+Swedish+brand+and+the+world%E2%80%99s+leading+producer+of+garden+and+logging+equipment%2C+is+known+for+its+innovations.+However%2C+the+company+needed+to+apply+its+progressive+approach+to+the+digital+world.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/saws-and-axes-in-the-digital-jungle\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/saws-and-axes-in-the-digital-jungle\/&text=Saws+and+axes+in+the+digital+jungle\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>Thirdly, we demonstrated to Husqvarna dealers that digital communication can be a&nbsp;huge help. Thanks to the new B2B platform where they can find all the documents they need in one place, they can now invest their spare time and energy into customer care.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you persuade customers to leave the forest and garden and go online? Husqvarna, an established Swedish brand and the world\u2019s leading producer of garden and logging equipment, is known for its innovations. However, the company needed to apply its progressive approach to the digital world.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[189],"klient":[],"class_list":["post-2112","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-husqvarna-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Saws and axes in the digital jungle - Havas Prague<\/title>\n<meta name=\"description\" content=\"Saws and axes in the digital jungle - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/saws-and-axes-in-the-digital-jungle\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Saws and axes in the digital jungle - 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