{"id":4257,"date":"2018-10-05T17:08:18","date_gmt":"2018-10-05T15:08:18","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/24-000-drinku-party-ktera-stala-za-to\/"},"modified":"2020-07-22T10:32:01","modified_gmt":"2020-07-22T08:32:01","slug":"24-000-drinks-a-party-that-really-went-out-with-a-bang","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/24-000-drinks-a-party-that-really-went-out-with-a-bang\/","title":{"rendered":"24,000 drinks. A party that really went out with a bang!"},"content":{"rendered":"<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><div class=\"fullwidth\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3163 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jack-daniels-colours-5276-1024x680.jpg\" alt=\"\" width=\"1024\" height=\"680\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jack-daniels-colours-5276-1024x680.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jack-daniels-colours-5276-300x199.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jack-daniels-colours-5276-768x510.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jack-daniels-colours-5276.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><\/div><\/a><\/p>\n<p>The number of festivals is growing, festival-goers are spoiled with options, and brands are literally fighting over every single customer with merchandise, gifts, attractions, lower drink prices, and even free drinks.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Velk\u00e1 narozeninov\u00e1 p\u00e1rty\" src=\"https:\/\/player.vimeo.com\/video\/302457944?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">During our cooperation with Jack Daniel\u2019s, the brand happened to be celebrating their 150<sup>th<\/sup>anniversary. We took advantage of this opportunity by creating a&nbsp;special zone at Colours of Ostrava that allowed visitors to participate in the birthday celebrations for this American distillery. The feelings of positivity and belonging which people usually have at birthday parties were a&nbsp;strong motivation for customers to visit the zone, which led to higher drink sales. The sales were one third higher than in the previous year, with the actual number being 6,000 additional drinks! All it took was four days and just a&nbsp;single, solitary bar.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3165 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-1024x1024.jpg\" alt=\"\" width=\"1024\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-1024x1024.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-150x150.jpg 150w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-300x300.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-768x768.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-280x280.jpg 280w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-600x600.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-100x100.jpg 100w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1-750x750.jpg 750w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/11\/jd-balon-2016-v03-press-1.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/24-000-drinks-a-party-that-really-went-out-with-a-bang\/&title=24%2C000+drinks.+A+party+that+really+went+out+with+a+bang%21&summary=Just+imagine+being+the+new+kid+in+school+and+you%E2%80%99re+planning+a+party+at+exactly+the+same+time+as+the+most+popular+kids.+On+top+of+this%2C+you+won%E2%80%99t+be+able+to+provide+any+refreshments+or+free+drinks.+However%2C+you+would+like+as+many+friends+as+possible+to+come+and+stay+for+as+long+as+possible.+Jack+Daniel%E2%80%99s%2C+a+company+that+has+been+serving+festival-goers+for+years+at+the+largest+Czech+music+festival%2C+Colours+of+Ostrava%2C+found+itself+in+a+similar+situation.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/24-000-drinks-a-party-that-really-went-out-with-a-bang\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/24-000-drinks-a-party-that-really-went-out-with-a-bang\/&text=24%2C000+drinks.+A+party+that+really+went+out+with+a+bang%21\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>So, happy birthday Jack!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just imagine being the new kid in school and you\u2019re planning a party at exactly the same time as the most popular kids. On top of this, you won\u2019t be able to provide any refreshments or free drinks. However, you would like as many friends as possible to come and stay for as long as possible. Jack Daniel\u2019s, a company that has been serving festival-goers for years at the largest Czech music festival, Colours of Ostrava, found itself in a similar situation. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[74,136],"klient":[],"class_list":["post-4257","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-jack-daniels","tag-jack-daniels-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>24,000 drinks. 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