{"id":4260,"date":"2019-03-22T15:00:03","date_gmt":"2019-03-22T13:00:03","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/pustili-jsme-aroma-do-sveta\/"},"modified":"2020-04-02T14:49:54","modified_gmt":"2020-04-02T12:49:54","slug":"make-way-for-aroma","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/","title":{"rendered":"Make way for Aroma"},"content":{"rendered":"<p>After receiving global approval, we started with digital communication for all markets and then adapted it to suit local requirements. Formats including the key communication message and layout were designed to ensure they could be localized in a&nbsp;flexible way, ultimately reducing costs.<\/p>\n<hr \/>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Pustili jsme aroma do sv\u011bta\" src=\"https:\/\/player.vimeo.com\/video\/302460572?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/&title=Make+way+for+Aroma&summary=L%E2%80%99OR+Espresso+launched+their+innovative+Aroma+Lock+technology+onto+the+market.+This+advanced+technique+locks+in+the+coffee%E2%80%99s+fragrant+aroma+immediately+after+being+ground+and+packaged.+We+prepared+a+360%C2%B0+global+launch+campaign+for+JDE%2C+both+in+an+online+and+TVC+format.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/&text=Make+way+for+Aroma\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>We simultaneously filmed in two studios for the TVC. A&nbsp;conventional Alexi mini camera and green screen were used in one studio to shoot our heroine and pack shot alternatives for all markets. In the neighbouring studio, we used a&nbsp;high-speed camera attached to a&nbsp;sophisticated motion control system to shoot slow motion shots of coffee beans being ground and roasted. The motion control system let us perform extremely precise camera movements to time the shots at the exact moment when the beans smashed into each other. Scaled models of coffee beans were \u201cground\u201d in advance and held together with a&nbsp;system of magnets. The illusion captured on camera was seamless and makes the coffee look authentic &#8211; as if the aroma was wafting right out of the screen. Tasting it is something you will have to do for yourself, though.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019OR Espresso launched their innovative Aroma Lock technology onto the market. This advanced technique locks in the coffee\u2019s fragrant aroma immediately after being ground and packaged. We prepared a 360\u00b0 global launch campaign for JDE, both in an online and TVC format.<\/p>\n","protected":false},"author":1,"featured_media":8596,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[137],"klient":[],"class_list":["post-4260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-jde-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Make way for Aroma - Havas Prague<\/title>\n<meta name=\"description\" content=\"Make way for Aroma - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Make way for Aroma - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Make way for Aroma - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-03-22T13:00:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-02T12:49:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/kafe-1200x600-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"Make way for Aroma\",\"datePublished\":\"2019-03-22T13:00:03+00:00\",\"dateModified\":\"2020-04-02T12:49:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\"},\"wordCount\":193,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/kafe-1200x600-2.jpg\",\"keywords\":[\"JDE\"],\"articleSection\":[\"Lifestyle\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\",\"url\":\"https:\/\/havas.cz\/en\/lifestyle-en\/make-way-for-aroma\/\",\"name\":\"Make way for Aroma - 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