{"id":4264,"date":"2018-10-18T11:46:11","date_gmt":"2018-10-18T09:46:11","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/banka-s-pobockou-na-plazi-i-na-louce\/"},"modified":"2020-03-31T15:43:31","modified_gmt":"2020-03-31T13:43:31","slug":"the-bank-with-more-branches-than-a-tree","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/","title":{"rendered":"The bank with more branches than a tree"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter wp-image-3318 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka2-3-1024x685.jpg\" alt=\"\" width=\"1024\" height=\"685\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka2-3-1024x685.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka2-3-300x201.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka2-3-768x514.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka2-3.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<p class=\"normal1\"><span lang=\"EN-GB\">Since mBank gave people the absolute freedom to access their bank wherever and whenever, we wanted to know how far the virtual \u201cmBank branches\u201d had actually travelled. In other words, to uncover all of the locations around the world where clients accessed their mobile banking. To do so, we created a&nbsp;simple website where people could register and upload photos of their \u201cbranch\u201d to be entered to win a&nbsp;new smartphone.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid aligncenter wp-image-3316 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka1-4-1024x685.jpg\" alt=\"\" width=\"1024\" height=\"685\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka1-4-1024x685.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka1-4-300x201.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka1-4-768x514.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/mbank-clanek-detail-sirka1-4.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/&title=The+bank+with+more+branches+than+a+tree&summary=mBank%E2%80%99s+entry+into+the+Czech+and+Slovak+markets+in+2007+was+revolutionary.+Suddenly%2C+banks+could+be+found+wherever+you+needed+them.+Plus%2C+withdrawing+money+from+an+ATM+didn%E2%80%99t+cost+anything.+This+concept+of+a+digital+bank+with+no+fees+soon+expanded+from+internet+banking+to+a+mobile+application.+mBank+celebrated+its+ten+year+anniversary+in+2017%2C+and+we+decided+to+mark+the+occasion+in+true+digital+style.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/&text=The+bank+with+more+branches+than+a+tree\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p class=\"normal1\"><span lang=\"EN-GB\">A total of 4,248 people uploaded photos of the places where they were able to use mBank\u2014on the beach in Thailand, in an Alpine meadow, in the centre of New York, in a&nbsp;village pub, and many more. Over the span of five weeks, we created a&nbsp;global map of the virtual branches visited by Czech and Slovak clients. In doing so, we proved that you can still find mBank exactly where you need it &#8211; even ten years later.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>mBank\u2019s entry into the Czech and Slovak markets in 2007 was revolutionary. Suddenly, banks could be found wherever you needed them. Plus, withdrawing money from an ATM didn\u2019t cost anything. This concept of a digital bank with no fees soon expanded from internet banking to a mobile application. mBank celebrated its ten year anniversary in 2017, and we decided to mark the occasion in true digital style.<\/p>\n","protected":false},"author":48,"featured_media":8584,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[133],"tags":[138],"klient":[],"class_list":["post-4264","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-society-en","tag-mbank-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The bank with more branches than a tree - Havas Prague<\/title>\n<meta name=\"description\" content=\"The bank with more branches than a tree - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The bank with more branches than a tree - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"The bank with more branches than a tree - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T09:46:11+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-03-31T13:43:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/lodicka-1200x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"The bank with more branches than a tree\",\"datePublished\":\"2018-10-18T09:46:11+00:00\",\"dateModified\":\"2020-03-31T13:43:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\"},\"wordCount\":161,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/lodicka-1200x600-1.jpg\",\"keywords\":[\"mBank\"],\"articleSection\":[\"Society\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\",\"url\":\"https:\/\/havas.cz\/en\/society-en\/the-bank-with-more-branches-than-a-tree\/\",\"name\":\"The bank with more branches than a tree - 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