{"id":4269,"date":"2018-11-03T15:05:20","date_gmt":"2018-11-03T13:05:20","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/cim-vetsi-vasen-tim-vetsi-radost\/"},"modified":"2020-04-02T10:05:36","modified_gmt":"2020-04-02T08:05:36","slug":"the-great-the-passion-the-greater-the-joy","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/","title":{"rendered":"The greater the passion, the greater the joy"},"content":{"rendered":"<hr \/>\n<p><span lang=\"EN-GB\">To match this theme, we created a&nbsp;video concept based on the personality of Jan Becher, a&nbsp;person who always put in 100 percent. His enthusiasm led him to create timeless works with the potential of enduring &#8211; just like the iconic Becherovka liqueur bottle. We presented the campaign and his personality in a&nbsp;setting from the first half of the 19th century, combined with contemporary features like modern outfits, trendy haircuts and the language of today. <\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Becherovka Original - C\u030ci\u0301m ve\u030ct\u0161i\u0301 va\u0301s\u030cen\u030c ti\u0301m ve\u030cts\u030ci\u0301 radost\" src=\"https:\/\/player.vimeo.com\/video\/304375730?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/&title=The+greater+the+passion%2C+the+greater+the+joy&summary=Jan+Becher%2C+founder+of+Karlovarsk%C3%A1+Becherovka%2C+was+a+true+pioneer+-+innovative%2C+original+and+passionate.+These+characteristics+have+always+resonated+with+young+people%2C+as+creativity+and+passion+are+timeless.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/&text=The+greater+the+passion%2C+the+greater+the+joy\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">This led to the creation of an original and visually progressive concept that brought the Becherovka brand back into the eyes of the younger generation. Jan Becher\u2019s inspiration and passion lives on just like the liqueur of his namesake. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Jan Becher, founder of Karlovarsk\u00e1 Becherovka, was a true pioneer &#8211; innovative, original and passionate. These characteristics have always resonated with young people, as creativity and passion are timeless.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[140],"klient":[],"class_list":["post-4269","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-becherovka-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The greater the passion, the greater the joy - Havas Prague<\/title>\n<meta name=\"description\" content=\"The greater the passion, the greater the joy - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The greater the passion, the greater the joy - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"The greater the passion, the greater the joy - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2018-11-03T13:05:20+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-02T08:05:36+00:00\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"The greater the passion, the greater the joy\",\"datePublished\":\"2018-11-03T13:05:20+00:00\",\"dateModified\":\"2020-04-02T08:05:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\"},\"wordCount\":128,\"keywords\":[\"Becherovka\"],\"articleSection\":[\"Go Czechia!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\",\"url\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\",\"name\":\"The greater the passion, the greater the joy - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2018-11-03T13:05:20+00:00\",\"dateModified\":\"2020-04-02T08:05:36+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"description\":\"The greater the passion, the greater the joy - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"The greater the passion, the greater the joy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havas.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\",\"name\":\"czmiadmin\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The greater the passion, the greater the joy - Havas Prague","description":"The greater the passion, the greater the joy - Havas Prague","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/","og_locale":"en_US","og_type":"article","og_title":"The greater the passion, the greater the joy - Havas Prague","og_description":"The greater the passion, the greater the joy - Havas Prague","og_url":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/","og_site_name":"Havas Prague","article_published_time":"2018-11-03T13:05:20+00:00","article_modified_time":"2020-04-02T08:05:36+00:00","author":"czmiadmin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"czmiadmin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#article","isPartOf":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/"},"author":{"name":"czmiadmin","@id":"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569"},"headline":"The greater the passion, the greater the joy","datePublished":"2018-11-03T13:05:20+00:00","dateModified":"2020-04-02T08:05:36+00:00","mainEntityOfPage":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/"},"wordCount":128,"keywords":["Becherovka"],"articleSection":["Go Czechia!"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/","url":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/","name":"The greater the passion, the greater the joy - Havas Prague","isPartOf":{"@id":"https:\/\/havas.cz\/#website"},"datePublished":"2018-11-03T13:05:20+00:00","dateModified":"2020-04-02T08:05:36+00:00","author":{"@id":"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569"},"description":"The greater the passion, the greater the joy - Havas Prague","breadcrumb":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/the-great-the-passion-the-greater-the-joy\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/havas.cz\/en\/"},{"@type":"ListItem","position":2,"name":"The greater the passion, the greater the joy"}]},{"@type":"WebSite","@id":"https:\/\/havas.cz\/#website","url":"https:\/\/havas.cz\/","name":"Havas Prague","description":"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569","name":"czmiadmin"}]}},"_links":{"self":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/4269","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/comments?post=4269"}],"version-history":[{"count":0,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/4269\/revisions"}],"wp:attachment":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/media?parent=4269"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/categories?post=4269"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/tags?post=4269"},{"taxonomy":"klient","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/klient?post=4269"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}