{"id":4276,"date":"2019-02-13T18:36:12","date_gmt":"2019-02-13T16:36:12","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/slavny-kajakar-pluje-tridickou-odpadu\/"},"modified":"2019-08-14T11:43:03","modified_gmt":"2019-08-14T09:43:03","slug":"famous-kayaker-takes-on-a-waste-sorting-plant","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/","title":{"rendered":"Famous kayaker takes on a waste sorting plant"},"content":{"rendered":"<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><div class=\"fullwidth\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3887 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek-1024x524.png\" alt=\"\" width=\"1024\" height=\"524\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek-1024x524.png 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek-300x154.png 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek-768x393.png 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek-200x102.png 200w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-hradilek.png 1328w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><\/div><\/a><\/p>\n<hr \/>\n<p class=\"xmsonormal\"><span lang=\"EN-GB\">We prepared an online world for visitors to explore on an \u201cedutainment\u201d <\/span><a href=\"https:\/\/360tridicka-hradilek.samosebou.cz\/\"><span lang=\"EN-GB\">microsite<\/span><\/a><span lang=\"EN-GB\">. Advanced technology lets you easily interact with the elements or read the interesting infographics in the 360\u00b0 video.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3661 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-1024x578.jpg\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-1024x578.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-300x169.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-768x433.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-690x388.jpg 690w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-600x338.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b-374x210.jpg 374w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-b.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<p class=\"xmsonormal\"><span lang=\"EN-GB\">In addition to a&nbsp;special landing page, we conducted an extensive banner campaign on social networks as part of the integrated digital campaign. This even included a&nbsp;contest with the prize being the paddle V\u00e1vra used to win the World Championships.<\/span><span class=\"apple-converted-space\"><span lang=\"EN-GB\">\u00a0By gathering <\/span><\/span><span lang=\"EN-GB\">demographic data over time about users who interact with the client\u2019s channel, we utilized its full potential for targeting different groups with personalized content.<\/span><\/p>\n<p class=\"xmsonormal\"><span lang=\"EN-GB\">We also prepared a&nbsp;contest for website visitors. They could win 3D glasses by trying out the sorting experience practically in the flesh.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3663 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-1024x578.jpg\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-1024x578.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-300x169.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-768x433.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-690x388.jpg 690w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-600x338.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c-374x210.jpg 374w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-c.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/&title=Famous+kayaker+takes+on+a+waste+sorting+plant&summary=An+Olympic+silver+medallist+working+as+a+dustman%3F+Who+ever+heard+of+anything+like+it%3F+Well+for+starters%2C+everyone+who+saw+the+unique+360%C2%B0+video+for+EKO-KOM+did.+In+this+campaign%2C+kayaker+and+Olympic+medallist+V%C3%A1vra+Hradilek+acts+as+a+guide+in+a+plastic+sorting+plant+and+almost+loses+his+kayak+in+the+process.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/&text=Famous+kayaker+takes+on+a+waste+sorting+plant\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p class=\"xmsonormal\"><span lang=\"EN-GB\">If you still don\u2019t know about the process of weighing, feeding, sorting, perforating, pressing, and ultimately preparing to recycling plastic, all it takes is a&nbsp;few clicks and you can find yourself right in the middle of the action.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3665 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-1024x578.jpg\" alt=\"\" width=\"1024\" height=\"578\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-1024x578.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-300x169.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-768x433.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-690x388.jpg 690w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-600x338.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d-374x210.jpg 374w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-clanek-detail-hradilek-d.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>An Olympic silver medallist working as a dustman? Who ever heard of anything like it? Well for starters, everyone who saw the unique 360\u00b0 video for EKO-KOM did. In this campaign, kayaker and Olympic medallist V\u00e1vra Hradilek acts as a guide in a plastic sorting plant and almost loses his kayak in the process.<\/p>\n","protected":false},"author":48,"featured_media":3658,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[134],"klient":[],"class_list":["post-4276","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesko-do-toho-en","tag-eko-kom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Famous kayaker takes on a waste sorting plant - Havas Prague<\/title>\n<meta name=\"description\" content=\"Famous kayaker takes on a waste sorting plant - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Famous kayaker takes on a waste sorting plant - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Famous kayaker takes on a waste sorting plant - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-13T16:36:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-08-14T09:43:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-ekokom-hradilek-1200x600.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"Famous kayaker takes on a waste sorting plant\",\"datePublished\":\"2019-02-13T16:36:12+00:00\",\"dateModified\":\"2019-08-14T09:43:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\"},\"wordCount\":173,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/havas-web-ekokom-hradilek-1200x600.png\",\"keywords\":[\"EKO-KOM\"],\"articleSection\":[\"Go Czechia!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\",\"url\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/famous-kayaker-takes-on-a-waste-sorting-plant\/\",\"name\":\"Famous kayaker takes on a waste sorting plant - 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