{"id":4297,"date":"2019-06-17T18:39:53","date_gmt":"2019-06-17T16:39:53","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/jelito-kopyto-plati-to-mobilem\/"},"modified":"2020-11-09T16:13:56","modified_gmt":"2020-11-09T14:13:56","slug":"signed-sealed-and-paid","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/","title":{"rendered":"Signed, sealed and paid."},"content":{"rendered":"<div class=\"slider-gallery\" id=\"gslider_69d3dbf2c28ea\">\n    <div class=\"slider-gallery-inner fullwidth\">\n        <div class=\"slider-gallery-slides\">\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-2-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-2-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-2-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-2-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka1-2-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-2-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-2-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-2-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-2-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka2-2-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                <\/div>\n        <div class=\"slider-gallery-control-prev\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-prev.svg\" alt=\"\"><\/span><\/div>\n        <div class=\"slider-gallery-control-next\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-next.svg\" alt=\"\"><\/span><\/div>\n    <\/div>\n    <div class=\"gallery-caption\"><span class=\"gallery-slidenumber\"><span class=\"currentslidenumber\">1<\/span>\/3<\/span> <span class=\"currentslidecaption\"><\/span><\/div>\n<\/div>\n\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/&title=Signed%2C+sealed+and+paid.&summary=Thanks+to+our+excellent+PR+team%2C+the+release+of+Google+Pay+was+one+of+the+major+events+in+the+world+of+Czech+business.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/&text=Signed%2C+sealed+and+paid.\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr>\n<p><span lang=\"EN-GB\">We adapted the global communication strategy of Google, set and managed media expectations, arranged exclusive interviews, and worked individually with key journalists. The result was almost one hundred positive media outputs, including for TV and radio.<\/span><\/p>\n<p><span lang=\"EN-GB\">This was preceded by several months of preparation, during which it was necessary to coordinate the numerous partners involved in this complex service. The long-awaited arrival of Google Pay meant that there was a&nbsp;lot of speculation in the media and significant demand for leaked information. There was worry that the trade secret would be divulged long before the official launch. In the end, we prepared everything in time for the grand announcement, and the partners involved were coordinated and speaking the same language. Finally, Czech people were able to pay for things by using their mobile phones.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Thanks to our excellent PR team, the release of Google Pay was one of the major events in the world of Czech business. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[131],"tags":[144],"klient":[],"class_list":["post-4297","post","type-post","status-publish","format-standard","hentry","category-innovation-en","tag-google-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Signed, sealed and paid. - Havas Prague<\/title>\n<meta name=\"description\" content=\"Signed, sealed and paid. - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Signed, sealed and paid. - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Signed, sealed and paid. - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-17T16:39:53+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-09T14:13:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-sirka3-2-1092x614.jpg\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"Signed, sealed and paid.\",\"datePublished\":\"2019-06-17T16:39:53+00:00\",\"dateModified\":\"2020-11-09T14:13:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\"},\"wordCount\":141,\"keywords\":[\"GOOGLE\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\",\"url\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\",\"name\":\"Signed, sealed and paid. - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2019-06-17T16:39:53+00:00\",\"dateModified\":\"2020-11-09T14:13:56+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"description\":\"Signed, sealed and paid. - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/signed-sealed-and-paid\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Signed, sealed and paid.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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