{"id":4313,"date":"2019-08-31T23:03:54","date_gmt":"2019-08-31T21:03:54","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/legenda-ktera-se-nemaze-s-nostalgii\/"},"modified":"2020-04-02T10:02:54","modified_gmt":"2020-04-02T08:02:54","slug":"a-legend-that-modernizes-nostalgia","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-legend-that-modernizes-nostalgia\/","title":{"rendered":"A legend that modernizes nostalgia"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3179 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-1022x1024.jpg\" alt=\"\" width=\"1022\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-1022x1024.jpg 1022w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-150x150.jpg 150w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-300x300.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-768x770.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-280x280.jpg 280w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-600x600.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-100x100.jpg 100w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7-750x750.jpg 750w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-7.jpg 1250w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<p><span lang=\"EN-GB\">Indulona inspired us with their brilliant simplicity\u2014it is exactly this ordinariness that makes it exceptional. This is what we try to convey to important influencers, editors of cosmetics and health columns, YouTube fashion gurus, and cosmetics bloggers. We\u2019re not going the route of paid cooperation, but instead, we\u2019re establishing relationships.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3181 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-1022x1024.jpg\" alt=\"\" width=\"1022\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-1022x1024.jpg 1022w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-150x150.jpg 150w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-300x300.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-768x770.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-280x280.jpg 280w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-600x600.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-100x100.jpg 100w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3-750x750.jpg 750w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska4-3.jpg 1250w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<hr \/>\n<p><span lang=\"EN-GB\">We focus PR and communication networks on the beautiful things that life offers by working with motifs of flowers, freshness and love. For example, we created a&nbsp;video with a&nbsp;well-known YouTuber who investigated if and when Czechs hold hands. We also replaced photos in catalogues with our own content showing Indulona in everyday surroundings. Fans appreciate this authenticity, and we get dozens of new fans on Facebook and Instagram every month.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3177 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-1022x1024.jpg\" alt=\"\" width=\"1022\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-1022x1024.jpg 1022w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-150x150.jpg 150w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-300x300.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-768x770.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-280x280.jpg 280w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-600x600.jpg 600w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-100x100.jpg 100w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10-750x750.jpg 750w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-10.jpg 1250w\" sizes=\"auto, (max-width: 1022px) 100vw, 1022px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-legend-that-modernizes-nostalgia\/&title=A+legend+that+modernizes+nostalgia&summary=Theirs+is+an+amazing+story%3A+a+seventy-year-old+recipe+that+has+remained+unchanged+to+this+very+day.+Millions+of+satisfied+customers+swear+by+Indulona+beauty+creams.+But+unless+the+brand+is+given+contemporary+content%2C+all+that+remains+of+a+wonderful+product+with+a+respectable+history+is+nostalgia.+But+this+doesn%E2%80%99t+mean+celebrity+photoshoots+on+Instagram.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-legend-that-modernizes-nostalgia\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-legend-that-modernizes-nostalgia\/&text=A+legend+that+modernizes+nostalgia\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>We have established a&nbsp;firm position for Indulona in cosmetics columns of women\u2019s magazines. Fashion bloggers and YouTubers are now acknowledging the brand once only used by our mothers and grandmothers. They are presenting Indulona as a&nbsp;contemporary product that has something to offer, even if it is just an \u201cordinary\u201d cream that costs a&nbsp;few crowns. Indulona has maintained its position as the best-selling hand cream and is addressing new, younger customers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Theirs is an amazing story: a seventy-year-old recipe that has remained unchanged to this very day. Millions of satisfied customers swear by Indulona beauty creams. But unless the brand is given contemporary content, all that remains of a wonderful product with a respectable history is nostalgia. But this doesn\u2019t mean celebrity photoshoots on Instagram.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[149],"klient":[],"class_list":["post-4313","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-indulona-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A legend that modernizes nostalgia - Havas Prague<\/title>\n<meta name=\"description\" content=\"A legend that modernizes nostalgia - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-legend-that-modernizes-nostalgia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A legend that modernizes nostalgia - 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