{"id":4316,"date":"2018-10-04T12:59:32","date_gmt":"2018-10-04T10:59:32","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/legendarni-rapper-ve-sluzbach-trideni\/"},"modified":"2020-04-02T10:09:16","modified_gmt":"2020-04-02T08:09:16","slug":"rappers-sort-their-wast-do-you","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/rappers-sort-their-wast-do-you\/","title":{"rendered":"Rappers sort their waste. Do you?"},"content":{"rendered":"<p><span lang=\"EN-US\">By enlisting Kato from the hip hop group Prago Union, we hoped to attract the attention of the youngest group of consumers for whom this topic is otherwise not on their mind. This is why we created a&nbsp;unique 3D world in\u00a0low-poly style and set it to the song St\u00ednohra from the new album by Prago Union. <\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Legend\u00e1rn\u00ed rapper ve slu\u017eb\u00e1ch t\u0159\u00edd\u011bn\u00ed\" src=\"https:\/\/player.vimeo.com\/video\/302477087?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<hr \/>\n<p><span lang=\"EN-US\">All that painstaking work with polygons was worth it. Kato\u2019s animated dance movements and gestures stay absolutely faithful to his own. We captured them live in the studio using sensors and programmed them into the video. At the \u00d3\u010dko music station premier, we revealed a&nbsp;backstage making-of documentary on the microsite and offered a&nbsp;competition and livestream from the album\u2019s debut. We also printed an action figure of Kato for those who answered questions about his life correctly in a&nbsp;quiz.<\/span><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/rappers-sort-their-wast-do-you\/&title=Rappers+sort+their+waste.+Do+you%3F&summary=%E2%80%9CIt+was+wicked%21%E2%80%9D+proclaimed+the+kids.+Something+exceptional+made+its+mark+not+only+in+the+chronicles+of+Czech+hip+hop%2C+but+also+in+advertising.+Street+poet+Kato+joined+forces+with+samosebou.cz%2C+a+magazine+advocating+proper+waste+separation.+A+unique+3D+animated+video+was+created%2C+which+was+unprecedented+on+the+Czech+music+scene.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/rappers-sort-their-wast-do-you\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/rappers-sort-their-wast-do-you\/&text=Rappers+sort+their+waste.+Do+you%3F\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-US\">We\u2019re confident that we not only got rap fans into separating their waste, but also anyone interested in environmental protection. And that\u2019s what matters the most. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIt was wicked!\u201d proclaimed the kids. Something exceptional made its mark not only in the chronicles of Czech hip hop, but also in advertising. Street poet Kato joined forces with samosebou.cz, a magazine advocating proper waste separation. A unique 3D animated video was created, which was unprecedented on the Czech music scene.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[134],"klient":[],"class_list":["post-4316","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-eko-kom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Rappers sort their waste. Do you? - Havas Prague<\/title>\n<meta name=\"description\" content=\"Rappers sort their waste. 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