{"id":4320,"date":"2018-10-15T17:45:33","date_gmt":"2018-10-15T15:45:33","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/ekokom-situacni-komedie\/"},"modified":"2023-12-14T16:37:41","modified_gmt":"2023-12-14T15:37:41","slug":"sorting-garbage-in-heels-and-a-skirt","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/","title":{"rendered":"Sorting garbage in heels and a skirt"},"content":{"rendered":"<div class=\"fullwidth\"><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"V podpatci\u0301ch v&nbsp;odpadci\u0301ch\" src=\"https:\/\/player.vimeo.com\/video\/304405230?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p><\/div>\n<p><small>Dokonal\u00fd servis v&nbsp;letadle vypad\u00e1 jinak. Ale takov\u00e9 popel\u00e1\u0159ky by si jist\u011b nechal l\u00edbit ka\u017ed\u00fd.<\/small><\/p>\n<hr \/>\n<p><span lang=\"EN-GB\">It was exactly with this in mind that we wrote and filmed a&nbsp;campaign video for EKO-KOM, the operator of a&nbsp;waste separation system.<\/span><\/p>\n<p>When everything is in its place, life makes sense. This is the basic idea dramatized in an entertaining mash-up of various professions. Even the waste we sort should find its way into the right container so that it can be recycled and enjoy a&nbsp;new lease on life.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Se skalpelem za pultem.\" src=\"https:\/\/player.vimeo.com\/video\/302437217?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<hr \/>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/&title=Sorting+garbage+in+heels+and+a+skirt&summary=It+only+takes+a+simple+role+reversal+to+wreak+havoc.+Imagine+a+zoo+keeper+as+a+fine+dining+waiter.+Or+a+butcher+performing+surgery.+Flight+attendants+collecting+garbage.+Ridiculous%2C+isn%E2%80%99t+it%3F+You+bet+it+is.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/&text=Sorting+garbage+in+heels+and+a+skirt\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<p>Showcasing a&nbsp;unique juxtaposition of traditional roles broke down the preconception that separating waste is pointless. Our series of videos won so many creative awards, even internationally, that we had to sort them in order of importance. We ranked the gold Epica Award and the bronze Cresta International Advertising Award at the top. They stand proudly on our shelf and remind us once again that our work has greater purpose.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Poplach u&nbsp;hasi\u010d\u016f. To byl tanec!\" src=\"https:\/\/player.vimeo.com\/video\/302437323?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>It only takes a simple role reversal to wreak havoc. Imagine a zoo keeper as a fine dining waiter. Or a butcher performing surgery. Flight attendants collecting garbage. Ridiculous, isn\u2019t it? You bet it is. <\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[133],"tags":[134],"klient":[],"class_list":["post-4320","post","type-post","status-publish","format-standard","hentry","category-society-en","tag-eko-kom-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Sorting garbage in heels and a skirt - Havas Prague<\/title>\n<meta name=\"description\" content=\"Sorting garbage in heels and a skirt - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sorting garbage in heels and a skirt - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Sorting garbage in heels and a skirt - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-15T15:45:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T15:37:41+00:00\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"Sorting garbage in heels and a skirt\",\"datePublished\":\"2018-10-15T15:45:33+00:00\",\"dateModified\":\"2023-12-14T15:37:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\"},\"wordCount\":179,\"keywords\":[\"EKO-KOM\"],\"articleSection\":[\"Society\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\",\"url\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\",\"name\":\"Sorting garbage in heels and a skirt - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2018-10-15T15:45:33+00:00\",\"dateModified\":\"2023-12-14T15:37:41+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"description\":\"Sorting garbage in heels and a skirt - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/society-en\/sorting-garbage-in-heels-and-a-skirt\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sorting garbage in heels and a skirt\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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