{"id":4326,"date":"2019-02-19T20:54:07","date_gmt":"2019-02-19T18:54:07","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/s-ar-filtrem-na-ctilive-zuby\/"},"modified":"2020-11-09T16:22:35","modified_gmt":"2020-11-09T14:22:35","slug":"an-ar-filter-for-sensitive-teeth","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/innovation-en\/an-ar-filter-for-sensitive-teeth\/","title":{"rendered":"An AR filter for sensitive teeth"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3749 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/01-start-screen-614x1024.png\" alt=\"\" width=\"614\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/01-start-screen-614x1024.png 614w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/01-start-screen-180x300.png 180w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/01-start-screen-768x1280.png 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/01-start-screen.png 1200w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<hr \/>\n<p>The aim of this new, purely digital campaign was to reach out to younger women who feel at home on social networks, who are interested in health and beauty topics, who follow their favourite celebrity personalities, and who enjoy playing online games.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3751 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/02-game-614x1024.png\" alt=\"\" width=\"614\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/02-game-614x1024.png 614w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/02-game-180x300.png 180w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/02-game-768x1280.png 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/02-game.png 1200w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<hr \/>\n<p>With the help of well-known influencers and dental hygiene workers, we circulated a&nbsp;game on social media in which you had to catch as many treats as possible by moving an open mouth. You could also challenge your friends to beat your score.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-3753 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/03-share-screen-614x1024.png\" alt=\"\" width=\"614\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/03-share-screen-614x1024.png 614w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/03-share-screen-180x300.png 180w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/03-share-screen-768x1280.png 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/02\/03-share-screen.png 1200w\" sizes=\"auto, (max-width: 614px) 100vw, 614px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/innovation-en\/an-ar-filter-for-sensitive-teeth\/&title=An+AR+filter+for+sensitive+teeth&summary=Do+your+sensitive+teeth+ruin+Christmas+for+you%3F+With+Sensodyne+toothpaste%2C+you+can+enjoy+all+the+festive+treats+you+can+eat%2C+pain-free.+You+can+also+do+it+twice%2C+once+in+the+real+world+and+again+through+a+Facebook+filter.+Get+to+know+the+first+interactive+Czech+game+in+augmented+reality%21\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/innovation-en\/an-ar-filter-for-sensitive-teeth\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/innovation-en\/an-ar-filter-for-sensitive-teeth\/&text=An+AR+filter+for+sensitive+teeth\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p>Thanks to its success, gift vouchers for Sensodyne ran out quicker than Christmas cookies.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Do your sensitive teeth ruin Christmas for you? With Sensodyne toothpaste, you can enjoy all the festive treats you can eat, pain-free. You can also do it twice, once in the real world and again through a Facebook filter. Get to know the first interactive Czech game in augmented reality!<\/p>\n","protected":false},"author":48,"featured_media":3760,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[131],"tags":[150],"klient":[],"class_list":["post-4326","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-innovation-en","tag-gsk-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An AR filter for sensitive teeth - Havas Prague<\/title>\n<meta name=\"description\" content=\"Do your sensitive teeth ruin Christmas for you? With Sensodyne toothpaste, you can enjoy all the festive treats you can eat, pain-free.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/innovation-en\/an-ar-filter-for-sensitive-teeth\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"An AR filter for sensitive teeth - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Do your sensitive teeth ruin Christmas for you? 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