{"id":4379,"date":"2018-10-12T15:08:38","date_gmt":"2018-10-12T13:08:38","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/mazlicci-21-stolet\/"},"modified":"2023-12-14T16:35:08","modified_gmt":"2023-12-14T15:35:08","slug":"feed-your-phone","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/","title":{"rendered":"Feed your phone"},"content":{"rendered":"<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><div class=\"fullwidth\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1209 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\" alt=\"\" width=\"1024\" height=\"483\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-300x142.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-768x362.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><\/div><\/a><\/p>\n<hr \/>\n<p><span lang=\"EN-GB\">After several years of lacklustre communication, T-Mobile wanted to restore Twist to its former glory. In the meantime, people\u2019s relationship with mobile phones had changed fundamentally: both young and old are now practically glued to them &#8211; in bed, in the metro, even on the toilet. You can see them tapping away on them everywhere they go. They can\u2019t even jog without taking a&nbsp;photo and sharing it right away. Mobile phones have become our new pets.<\/span><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5.jpg\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1207 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5-804x1024.jpg\" alt=\"\" width=\"804\" height=\"1024\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5-804x1024.jpg 804w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5-236x300.jpg 236w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5-768x978.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-5.jpg 1250w\" sizes=\"auto, (max-width: 804px) 100vw, 804px\" \/><\/a><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/&title=Feed+your+phone&summary=Everyone+knew+about+it+in+the+mid-90s.+Advertisements+for+the+mobile+plan+Twist+could+be+found+on+every+corner.+But+try+reciting+their+former+slogan+%E2%80%9CDon%E2%80%99t+get+tied+down%2C+set+yourself+free%E2%80%9D+to+teenagers+today%2C+and+they%E2%80%99ll+look+at+you+like+you+were+a+phone+with+buttons.+Yet%2C+a+prepaid+calling+card+is+the+perfect+product+for+youngsters.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/&text=Feed+your+phone\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">The new communication for Twist is based exactly on that. We gave it the role of a&nbsp;cute pet that has to be looked after and fed, obviously, with credit top-ups. Thus, the campaign was born: TWIST. FOOD FOR YOUR MOBILE PHONE.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Everyone knew about it in the mid-90s. Advertisements for the mobile plan Twist could be found on every corner. But try reciting their former slogan \u201cDon\u2019t get tied down, set yourself free\u201d to teenagers today, and they\u2019ll look at you like you were a phone with buttons. Yet, a prepaid calling card is the perfect product for youngsters.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[131],"tags":[151],"klient":[],"class_list":["post-4379","post","type-post","status-publish","format-standard","hentry","category-innovation-en","tag-t-mobile-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Feed your phone - Havas Prague<\/title>\n<meta name=\"description\" content=\"Feed your phone - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Feed your phone - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Feed your phone - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-12T13:08:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-12-14T15:35:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"Feed your phone\",\"datePublished\":\"2018-10-12T13:08:38+00:00\",\"dateModified\":\"2023-12-14T15:35:08+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\"},\"wordCount\":127,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\",\"keywords\":[\"T-MOBILE\"],\"articleSection\":[\"Innovation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\",\"url\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\",\"name\":\"Feed your phone - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\",\"datePublished\":\"2018-10-12T13:08:38+00:00\",\"dateModified\":\"2023-12-14T15:35:08+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"description\":\"Feed your phone - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#primaryimage\",\"url\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\",\"contentUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-6-1024x483.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/innovation-en\/feed-your-phone\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Feed your phone\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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