{"id":4381,"date":"2018-10-18T13:44:03","date_gmt":"2018-10-18T11:44:03","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/opavia\/"},"modified":"2020-04-01T11:37:15","modified_gmt":"2020-04-01T09:37:15","slug":"a-treasure-hunt-for-opavia-zlate","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/","title":{"rendered":"A treasure hunt for Opavia Zlat\u00e9"},"content":{"rendered":"<hr \/>\n<p><span lang=\"EN-US\">The problem is that each product has its own typical consumer. Honza, a&nbsp;student, who regularly buys chocolate-dipped Polom\u00e1\u010den\u00e9 biscuits is different from grandma Jitka, who enjoys her Derby biscuits just like her grandson K\u00e1ja loves Disko. For this reason, we searched for real-life situations that anyone who has ever bought their favourite Opavia products could relate to. And what did the customers tell us? Opavia biscuits and wafers are so good that they have to hide them! We discovered that everyone has a&nbsp;secret place at home where they stash their favourite biscuits from time to time. Mom hides hers from the children somewhere up high in the kitchen, dad hides his in the garage, and their son hides his under his pillow.<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"M\u00edsto \u010dinu rodina\" src=\"https:\/\/player.vimeo.com\/video\/304377710?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/&title=A+treasure+hunt+for+Opavia+Zlat%C3%A9&summary=Opavia+Zlat%C3%A9+biscuits+are+a+national+Czech+treasure%3B+a+traditional+brand+offering+a+diverse+range+of+wafers+and+biscuits.+However%2C+this+is+actually+quite+a+challenge+when+you+have+to+present+all+of+them+in+just+one+video.+If+it+is+too+general%2C+it+won%E2%80%99t+be+entertaining.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/&text=A+treasure+hunt+for+Opavia+Zlat%C3%A9\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-US\">This is how the story of The Little Detective was born. Along with his trusty dog, he uncovers secret biscuit hiding places all around the house so that everyone can enjoy them. We preserved the traditional values of the brand, avoided needless clich\u00e9s, and provided an insight into real life. In no time at all, Opavia Zlat\u00e9 moved up the brand popularity rankings. A&nbsp;perfect happy ending.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Opavia Zlat\u00e9 biscuits are a national Czech treasure; a traditional brand offering a diverse range of wafers and biscuits. However, this is actually quite a challenge when you have to present all of them in just one video. If it is too general, it won\u2019t be entertaining.<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[75],"klient":[],"class_list":["post-4381","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-opavia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A treasure hunt for Opavia Zlat\u00e9 - Havas Prague<\/title>\n<meta name=\"description\" content=\"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2018-10-18T11:44:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-01T09:37:15+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"A treasure hunt for Opavia Zlat\u00e9\",\"datePublished\":\"2018-10-18T11:44:03+00:00\",\"dateModified\":\"2020-04-01T09:37:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\"},\"wordCount\":204,\"keywords\":[\"Opavia\"],\"articleSection\":[\"Go Czechia!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\",\"url\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\",\"name\":\"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2018-10-18T11:44:03+00:00\",\"dateModified\":\"2020-04-01T09:37:15+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A treasure hunt for Opavia Zlat\u00e9\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/havas.cz\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\",\"name\":\"vendula.hrichova\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","description":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/","og_locale":"en_US","og_type":"article","og_title":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","og_description":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","og_url":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/","og_site_name":"Havas Prague","article_published_time":"2018-10-18T11:44:03+00:00","article_modified_time":"2020-04-01T09:37:15+00:00","author":"vendula.hrichova","twitter_card":"summary_large_image","twitter_misc":{"Written by":"vendula.hrichova","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#article","isPartOf":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/"},"author":{"name":"vendula.hrichova","@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6"},"headline":"A treasure hunt for Opavia Zlat\u00e9","datePublished":"2018-10-18T11:44:03+00:00","dateModified":"2020-04-01T09:37:15+00:00","mainEntityOfPage":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/"},"wordCount":204,"keywords":["Opavia"],"articleSection":["Go Czechia!"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/","url":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/","name":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","isPartOf":{"@id":"https:\/\/havas.cz\/#website"},"datePublished":"2018-10-18T11:44:03+00:00","dateModified":"2020-04-01T09:37:15+00:00","author":{"@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6"},"description":"A treasure hunt for Opavia Zlat\u00e9 - Havas Prague","breadcrumb":{"@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/a-treasure-hunt-for-opavia-zlate\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Dom\u016f","item":"https:\/\/havas.cz\/en\/"},{"@type":"ListItem","position":2,"name":"A treasure hunt for Opavia Zlat\u00e9"}]},{"@type":"WebSite","@id":"https:\/\/havas.cz\/#website","url":"https:\/\/havas.cz\/","name":"Havas Prague","description":"Agentura Havas Prague. Vytv\u00e1\u0159\u00edme smyslupln\u00e1 spojen\u00ed mezi zna\u010dkami a spot\u0159ebiteli.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/havas.cz\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6","name":"vendula.hrichova"}]}},"_links":{"self":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/4381","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/users\/48"}],"replies":[{"embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/comments?post=4381"}],"version-history":[{"count":0,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/posts\/4381\/revisions"}],"wp:attachment":[{"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/media?parent=4381"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/categories?post=4381"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/tags?post=4381"},{"taxonomy":"klient","embeddable":true,"href":"https:\/\/havas.cz\/en\/wp-json\/wp\/v2\/klient?post=4381"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}