{"id":4385,"date":"2019-02-18T12:31:34","date_gmt":"2019-02-18T10:31:34","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/necekane-nakupovani\/"},"modified":"2020-04-27T17:08:21","modified_gmt":"2020-04-27T15:08:21","slug":"unexpected-shopping","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/","title":{"rendered":"Unexpected Shopping"},"content":{"rendered":"<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><div class=\"fullwidth\"><\/a><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1175 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-1024x852.jpg\" alt=\"\" width=\"1024\" height=\"852\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-1024x852.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-300x250.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-768x639.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska-1.jpg\" rel=\"lightbox\" ><\/div><\/a><\/p>\n<hr \/>\n<p><span lang=\"EN-GB\">Shopping is one of mankind\u2019s greatest passions, regardless of nationality. People like to relax while shopping, and a&nbsp;lot of them admit that it improves their mood and boosts their self-confidence. The range of shopping opportunities is constantly expanding, and with it, the struggle for customer loyalty.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1177 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-5-1024x820.jpg\" alt=\"\" width=\"1024\" height=\"820\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-5-1024x820.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-5-300x240.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-5-768x615.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska2-5.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<hr \/>\n<p><span lang=\"EN-US\">Unibail-Rodamco-Westfield\u00a0<\/span><span lang=\"EN-GB\">supports the unique nature of its shopping centres across Europe with an original advertising campaign called <i>Unexpected Shopping<\/i>. The visual style and distinct slogan show individual centres as places that offer surprises beyond regular shopping, whether because of stylish surroundings, exclusive brands, premium services, attractive accompanying programmes or first-rate customer care.<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"img-fluid alignnone wp-image-1179 size-large\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-3-1024x876.jpg\" alt=\"\" width=\"1024\" height=\"876\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-3-1024x876.jpg 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-3-300x257.jpg 300w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-3-768x657.jpg 768w, https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska3-3.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/&title=Unexpected+Shopping&summary=How+do+you+handle+a+campaign+for+several+countries+and+dozens+of+shopping+centres+using+7+visuals%2C+137+looks%2C+20+customized+designs%2C+29+models%2C+84+pairs+of+shoes%2C+6+pineapples%2C+and+1+Japanese+sword%3F\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/&text=Unexpected+Shopping\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">The \u201cunexpectedness\u201d is rendered by individual services or current events thanks to the playful and imaginative interactions between models and objects. The universal concept reaches out to women, men, children, teenagers and even senior citizens, and at the same time preserves the intrinsic identity of each centre.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>How do you handle a campaign for several countries and dozens of shopping centres using 7 visuals, 137 looks, 20 customized designs, 29 models, 84 pairs of shoes, 6 pineapples, and 1 Japanese sword?<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[130,161],"klient":[],"class_list":["post-4385","post","type-post","status-publish","format-standard","hentry","category-lifestyle-en","tag-unibail-rodamco-westfield","tag-unibail-rodamco-westfield-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Unexpected Shopping - Havas Prague<\/title>\n<meta name=\"description\" content=\"Unexpected Shopping - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unexpected Shopping - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Unexpected Shopping - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-02-18T10:31:34+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-04-27T15:08:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-1024x852.jpg\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"Unexpected Shopping\",\"datePublished\":\"2019-02-18T10:31:34+00:00\",\"dateModified\":\"2020-04-27T15:08:21+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/\"},\"wordCount\":152,\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/lifestyle-en\/unexpected-shopping\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2018\/10\/havas-web-clanek-detail-vyska1-4-1024x852.jpg\",\"keywords\":[\"Unibail - Rodamco - Westfield\",\"Unibail &#8211; 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