{"id":4399,"date":"2019-10-06T13:13:07","date_gmt":"2019-10-06T11:13:07","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/nesmrtelna-pochoutka\/"},"modified":"2020-11-06T19:24:59","modified_gmt":"2020-11-06T17:24:59","slug":"nesmrtelna-pochoutka","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/","title":{"rendered":"A snack as natural as playtime"},"content":{"rendered":"<hr \/>\n<p><span lang=\"EN-GB\">The latest video for Pribin\u00e1\u010dek also works with the \u201cbrand hit\u201d, which was written in the 70s by Jaroslav Uhl\u00ed\u0159 for the legendary film <i>Long Live Ghosts!<\/i>Even without words, everybody knows what the \u201cSpring of Health from Pos\u00e1zav\u00ed\u201d is. The new version for Pribin\u00e1\u010dek was recorded by an orchestra conducted by <strong>Michal Novinski<\/strong>.<\/span><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Pribin\u00e1\u010dek - Kocourek\" src=\"https:\/\/player.vimeo.com\/video\/304379989?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">The storyline offers nothing new. Children are making mud pies with the help of their furry friend who is eating from a&nbsp;tub of Pribin\u00e1\u010dek. The only difference is that they no longer ask, \u201cSo where is the calcium?\u201d. The emphasis moves to playtime and fresh air.<\/span><\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/&title=A+snack+as+natural+as+playtime&summary=It%E2%80%99s+uncommon+for+the+most+expensive+brand+to+be+the+market+leader.+This+is%2C+however%2C+the+case+with+Pribin%C3%A1%C4%8Dek+thanks+to+its+communication+strategy.+Years+invested+in+brand+support+are+paying+off+and+the+manufacturer+does+not+need+to+resort+to+reducing+the+packaging+size+or+the+quality+of+the+product.\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/&text=A+snack+as+natural+as+playtime\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<hr \/>\n<p><span lang=\"EN-GB\">With this, we provide a&nbsp;link to the roots of the brand that emerged in a&nbsp;time when there was no television or internet, and a&nbsp;simple piece of wood could lead to a&nbsp;fierce game of Cowboys and Indians. This is exactly what we wanted to communicate to modern mothers\u2014 that high-quality, healthy, pure food will make children happy.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It\u2019s uncommon for the most expensive brand to be the market leader. This is, however, the case with Pribin\u00e1\u010dek thanks to its communication strategy. Years invested in brand support are paying off and the manufacturer does not need to resort to reducing the packaging size or the quality of the product.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[164],"klient":[],"class_list":["post-4399","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-pribinacek-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A snack as natural as playtime - Havas Prague<\/title>\n<meta name=\"description\" content=\"A snack as natural as playtime - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A snack as natural as playtime - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"A snack as natural as playtime - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-06T11:13:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-06T17:24:59+00:00\" \/>\n<meta name=\"author\" content=\"czmiadmin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"czmiadmin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\"},\"author\":{\"name\":\"czmiadmin\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"headline\":\"A snack as natural as playtime\",\"datePublished\":\"2019-10-06T11:13:07+00:00\",\"dateModified\":\"2020-11-06T17:24:59+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\"},\"wordCount\":175,\"keywords\":[\"Pribin\u00e1\u010dek\"],\"articleSection\":[\"Go Czechia!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\",\"url\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\",\"name\":\"A snack as natural as playtime - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2019-10-06T11:13:07+00:00\",\"dateModified\":\"2020-11-06T17:24:59+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/736a40636f0031ad05fb2253f0527569\"},\"description\":\"A snack as natural as playtime - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/nesmrtelna-pochoutka\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"A snack as natural as playtime\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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