{"id":4424,"date":"2019-02-22T19:25:44","date_gmt":"2019-02-22T17:25:44","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/s-jackem-na-cestach\/"},"modified":"2023-12-14T16:39:21","modified_gmt":"2023-12-14T15:39:21","slug":"hitting-the-road-with-jack","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/hitting-the-road-with-jack\/","title":{"rendered":"Hitting the road with Jack"},"content":{"rendered":"

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It has now been almost 11 years since Havas joined forces with the Jack Daniel\u2019s brand and created a concept called the Jack Daniel\u2019s Experience<\/i>\u2014a mobile bar pulled by an unmistakably American truck. It travels across the European continent to concerts and other events tasked with spreading the brand\u2019s spirit.<\/span><\/p>\n

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The brief we were given back then was clear: think of a unique method of brand activation and\u00a0merchandising that will work with all European markets and strengthen the positive image of Jack Daniel\u2019s whiskey. We came up with an unforgettable campaign that expresses all the basic values of the brand such as independence, authenticity and integrity. These are the principles advocated by the founder of the distillery, Jack Daniel himself.<\/span><\/p>\n

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