{"id":4508,"date":"2019-08-30T16:02:31","date_gmt":"2019-08-30T14:02:31","guid":{"rendered":"https:\/\/havas.cz\/uncategorized\/ondrej-vetchy-jako-mistr-sveta-amoleta\/"},"modified":"2020-11-06T19:45:20","modified_gmt":"2020-11-06T17:45:20","slug":"new-face-of-ceske-drahy","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/","title":{"rendered":"New Face of \u010cesk\u00e9 dr\u00e1hy"},"content":{"rendered":"<p>One of the most prominent actors and legends of the Czech film industry performs in two 15 second spots that illustrate the simplicity and benefits of buying train tickets online.<\/p>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/&title=New+Face+of+%C4%8Cesk%C3%A9+dr%C3%A1hy&summary=%C4%8Cesk%C3%A9+dr%C3%A1hy+%28the+main+railway+operator+in+the+Czech+Republic%29+are+using+several+smaller+tactical+campaigns+to+come+out+with+a+creative+concept+where+their+new+face%2C+Ond%C5%99ej+Vetch%C3%BD%2C+is+featured+for+the+first+time.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/&text=New+Face+of+%C4%8Cesk%C3%A9+dr%C3%A1hy\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<div class=\"fullwidth\"><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"\u010cD - aplikace\" src=\"https:\/\/player.vimeo.com\/video\/324971185?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p><\/div>\n<p>In two kitchen scenes, the star of the campaign shows that anyone can manage to buy tickets through the e-shop or the \u010cesk\u00e9 dr\u00e1hy app called M\u016fj vlak.<\/p>\n<div class=\"fullwidth\"><\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"\u010cD - eshop\" src=\"https:\/\/player.vimeo.com\/video\/326302518?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p><\/div>\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/&title=New+Face+of+%C4%8Cesk%C3%A9+dr%C3%A1hy&summary=%C4%8Cesk%C3%A9+dr%C3%A1hy+%28the+main+railway+operator+in+the+Czech+Republic%29+are+using+several+smaller+tactical+campaigns+to+come+out+with+a+creative+concept+where+their+new+face%2C+Ond%C5%99ej+Vetch%C3%BD%2C+is+featured+for+the+first+time.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/&text=New+Face+of+%C4%8Cesk%C3%A9+dr%C3%A1hy\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\n<p>The goal of this communication is to increase the amount of online purchases and users of the app while showing that online ticket purchasing is a&nbsp;better alternative to buying them at a&nbsp;cashier. You can find the new campaign on different platforms ranging from Youtube, to \u010cSFD, to Ulo\u017eto, to Seznam, and Stream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u010cesk\u00e9 dr\u00e1hy (the main railway operator in the Czech Republic) are using several smaller tactical campaigns to come out with a creative concept where their new face, Ond\u0159ej Vetch\u00fd, is featured for the first time. <\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[158],"klient":[],"class_list":["post-4508","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho-en","tag-ceske-drahy-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague<\/title>\n<meta name=\"description\" content=\"New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:published_time\" content=\"2019-08-30T14:02:31+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-11-06T17:45:20+00:00\" \/>\n<meta name=\"author\" content=\"vendula.hrichova\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"vendula.hrichova\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\"},\"author\":{\"name\":\"vendula.hrichova\",\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"headline\":\"New Face of \u010cesk\u00e9 dr\u00e1hy\",\"datePublished\":\"2019-08-30T14:02:31+00:00\",\"dateModified\":\"2020-11-06T17:45:20+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\"},\"wordCount\":132,\"keywords\":[\"\u010cesk\u00e9 dr\u00e1hy\"],\"articleSection\":[\"Go Czechia!\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\",\"url\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\",\"name\":\"New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"datePublished\":\"2019-08-30T14:02:31+00:00\",\"dateModified\":\"2020-11-06T17:45:20+00:00\",\"author\":{\"@id\":\"https:\/\/havas.cz\/#\/schema\/person\/9887c0be2d20d82a258f497959b2bed6\"},\"description\":\"New Face of \u010cesk\u00e9 dr\u00e1hy - Havas Prague\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/new-face-of-ceske-drahy\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"New Face of \u010cesk\u00e9 dr\u00e1hy\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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