At the end of each campaign spot, this year\u2019s main heroine, actress Kl\u00e1ra Mel\u00ed\u0161kov\u00e1, leads the spectator in a fun way to choose the next one. Then the spectator chooses a spot that interests him. As a bonus, the whole mechanism includes so-called \u201cfake leads\u201d (in other words, short original content), which entertains the spectator and entices him towards another \u201cjourney\u201d through this year\u2019s commercials.<\/p>\n
The goal is of course in the clients\u2019 task, which is to reach the maximum possible number of views of individual campaign spots, of which there are a total of 6.<\/p>\n
The creative challenge was to match the setting of the kinoautomat with the main creative tone of the Magnesia \u201c\u010cesk\u00fd lev\u201d campaign and move it another step further. And that, as it seems, has been achieved!<\/p>\n
Thanks to the original final shots and our own creativity, which respected and evolved different spots, we moved the whole campaign into online and digital settings. In both settings, we elaborated banners and other formats in a similar spirit as the \u201caudience choice\u201d and curiosity. The whole digi\/online campaign peaked\u00a0during the gala night of the Czech Lion Awards on Magnesia\u2019s Facebook or Instagram pages.<\/p>\n