{"id":5409,"date":"2019-10-30T15:07:21","date_gmt":"2019-10-30T13:07:21","guid":{"rendered":"https:\/\/havas.cz\/?p=5409"},"modified":"2020-04-01T11:34:49","modified_gmt":"2020-04-01T09:34:49","slug":"the-game-of-apples","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho\/the-game-of-apples\/","title":{"rendered":"The Game of Apples"},"content":{"rendered":"\n<p>The new flavor fully complements the portfolio of existing flavors that combine the benefits of naturally-sourced mineral water, Vitamin B and delicious fruit flavors.<\/p>\n\n\n\n<p>Our task was to support a&nbsp;TV campaign with a&nbsp;typical RED spot activation in the online environment. We took advantage of the opportunity by building the communication around the popular adage&nbsp;&nbsp;&#8220;The apple never falls far from the tree&#8221; and focused on three main pillars: social network platorms Facebook and Instagram, a&nbsp;banner campaign on the most visited Czech websites and also a&nbsp;playful game. It took place on a&nbsp;dedicated landing page, which we developed specifically for this purpose.<\/p>\n\n\n\n<p>In the game people could win an iPad, HBO GO subscription and 60&nbsp;1.5l bottles of Magnesia RED pomegranate. In total, we earned over 1.2&nbsp;million views across Facebook and Instagram, exceeded 350,000 users in reach, and received over 1,600 completed contest forms.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-1024x1024.png\" alt=\"\" class=\"wp-image-5394\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-1024x1024.png 1024w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-150x150.png 150w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-300x300.png 300w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-768x768.png 768w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-280x280.png 280w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-600x600.png 600w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-100x100.png 100w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2-750x750.png 750w, https:\/\/havas.cz\/wp-content\/uploads\/2019\/10\/05-magnesia-red-digital-kv-a-granat-2.png 1200w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>At the beginning of the summer, Magnesia mineral water introduced a new refreshing flavor: pomegranate. Once again, the apple had not fallen far from the tree!<\/p>\n","protected":false},"author":48,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[6,139],"tags":[128,169],"klient":[],"class_list":["post-5409","post","type-post","status-publish","format-standard","hentry","category-cesko-do-toho","category-cesko-do-toho-en","tag-magnesia","tag-magnesia-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Game of Apples - Havas Prague<\/title>\n<meta name=\"description\" content=\"The Game of Apples - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho\/the-game-of-apples\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Game of Apples - 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