{"id":6854,"date":"2020-01-27T11:34:48","date_gmt":"2020-01-27T09:34:48","guid":{"rendered":"https:\/\/havas.cz\/?p=6854"},"modified":"2020-09-11T11:19:22","modified_gmt":"2020-09-11T09:19:22","slug":"digitally-enhanced-household","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/digitally-enhanced-household\/","title":{"rendered":"Digitally enhanced household"},"content":{"rendered":"<p>The first campaign from our production for MONETA Money Bank aims to support sales of loans and digitalization of bank services and products.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"Chytr\u00e1 dom\u00e1cnost\" src=\"https:\/\/player.vimeo.com\/video\/387390757?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n<p>&nbsp;<\/p>\n<p>Even in the new TV spot called Smart Household, the cat remains a&nbsp;glossary of what is happening around him while trying to deal with the pitfalls of digital technology &#8211; which the owner borrowed in the phone app Smart Bank.<\/p>\n<p>Although he may not agree with all the gadgets that the owner decides to buy with the help of a&nbsp;loan, his sarcastic comments help to pinpoint all the benefits that the digital banking offers.<\/p>\n<p>The spot, produced by Boogie Films, started at the end of January, both on TV and online, as well as social media.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Can the tomcat from the MONETA Money Bank ad, handle the digital positioning of the bank?<br \/>\nOur answer is yes.<\/p>\n","protected":false},"author":48,"featured_media":6842,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[191],"klient":[],"class_list":["post-6854","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-moneta-money-bank-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Digitally enhanced household - Havas Prague<\/title>\n<meta name=\"description\" content=\"Can the tomcat from the MONETA Money Bank ad, handle the digital positioning of the bank? 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