{"id":7548,"date":"2020-02-19T13:19:06","date_gmt":"2020-02-19T11:19:06","guid":{"rendered":"https:\/\/havas.cz\/?p=7548"},"modified":"2023-12-14T16:40:42","modified_gmt":"2023-12-14T15:40:42","slug":"younger-audience-through-influencers","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/lifestyle-en\/younger-audience-through-influencers\/","title":{"rendered":"Younger audience through influencers"},"content":{"rendered":"\r\n<p><span data-contrast=\"none\">We were recently appointed to<\/span><span data-contrast=\"none\"> support Jacobs with the rollout of their new <\/span><span data-contrast=\"none\">Specialties<\/span><span data-contrast=\"none\"> product <\/span><span data-contrast=\"none\">range, <\/span><span data-contrast=\"none\">across <\/span><span data-contrast=\"none\">the <\/span><span data-contrast=\"none\">Czech Republic and Slovakia<\/span><span data-contrast=\"none\">. The <\/span><span data-contrast=\"none\">prime <\/span><span data-contrast=\"none\">objective of the campaign was to attract a&nbsp;new, <\/span><span data-contrast=\"none\">younger audience<\/span><span data-contrast=\"none\"> to the global brand<\/span><span data-contrast=\"none\">. <\/span><span data-contrast=\"none\">As part of a&nbsp;<\/span><span data-contrast=\"none\">summer campaign that culminated with an event held at EXPO 58<\/span><span data-contrast=\"none\">,<\/span><span data-contrast=\"none\"> we <\/span><span data-contrast=\"none\">decided to utilise a&nbsp;group of young social media influencers, to build engagement and trust into the Jacobs brand.<\/span><span data-contrast=\"none\"> Nine winners<\/span><span data-contrast=\"none\"> of our \u201cfoamy competition\u201d<\/span><span data-contrast=\"none\">, authors of the most creative <\/span><span data-contrast=\"none\">posts<\/span><span data-contrast=\"none\">, were invited to the <\/span><span data-contrast=\"none\">experiential workshop.<\/span><\/p>\r\n<p><span data-contrast=\"none\">When picking a&nbsp;venue for hosting the Jacobs\u2019s event<\/span><span data-contrast=\"none\">, <\/span><span data-contrast=\"none\">we didn\u2019t have to look far as EXPO 58 was a&nbsp;fantastic match. <\/span><span data-contrast=\"none\">Once a&nbsp;high-end caf\u00e9 which served Prague for a&nbsp;number of years, <\/span><span data-contrast=\"none\">today our office<\/span><span data-contrast=\"none\"> occasionally<\/span> <span data-contrast=\"none\">use<\/span><span data-contrast=\"none\">d<\/span><span data-contrast=\"none\"> for<\/span> <span data-contrast=\"none\">social functions<\/span><span data-contrast=\"none\">. <\/span><span data-contrast=\"none\">Many stakeholders were involved to ensure it was a&nbsp;success including gourmet chefs, entertainment and of course the influencers themselves.<\/span><\/p>\r\n<p><span data-contrast=\"none\">The <\/span><span data-contrast=\"none\">programe<\/span> <span data-contrast=\"auto\">was<\/span> <span data-contrast=\"auto\">really<\/span> <span data-contrast=\"auto\">packed<\/span><span data-contrast=\"auto\">. In <\/span><span data-contrast=\"auto\">the<\/span> <span data-contrast=\"auto\">first<\/span><span data-contrast=\"auto\"> part, <\/span><span data-contrast=\"auto\">we<\/span> <span data-contrast=\"auto\">introduced<\/span> <span data-contrast=\"auto\">a <\/span><span data-contrast=\"auto\">confection<\/span><span data-contrast=\"auto\">e<\/span><span data-contrast=\"auto\">ry<\/span> <span data-contrast=\"auto\">star<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">blogger<\/span> <span data-contrast=\"auto\">to <\/span><span data-contrast=\"auto\">the<\/span> <span data-contrast=\"auto\">winners<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">The<\/span> <span data-contrast=\"auto\">participants<\/span> <span data-contrast=\"auto\">got<\/span><span data-contrast=\"auto\"> a&nbsp;<\/span><span data-contrast=\"auto\">chance<\/span><span data-contrast=\"auto\"> to <\/span><span data-contrast=\"auto\">not <\/span><span data-contrast=\"auto\">only<\/span> <span data-contrast=\"auto\">discuss<\/span> <span data-contrast=\"auto\">about<\/span> <span data-contrast=\"auto\">desserts<\/span><span data-contrast=\"auto\"> but <\/span><span data-contrast=\"auto\">also<\/span> <span data-contrast=\"auto\">tr<\/span><span data-contrast=\"auto\">y<\/span><span data-contrast=\"auto\"> to <\/span><span data-contrast=\"auto\">decorate<\/span> <span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">ir<\/span> <span data-contrast=\"auto\">own<\/span><span data-contrast=\"auto\"> corpus in <\/span><span data-contrast=\"auto\">practice<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">then<\/span> <span data-contrast=\"auto\">combined<\/span> <span data-contrast=\"auto\">the<\/span> <span data-contrast=\"auto\">results<\/span> <span data-contrast=\"auto\">with<\/span> <span data-contrast=\"auto\">new<\/span> <span data-contrast=\"auto\">flavors<\/span> <span data-contrast=\"auto\">of<\/span> <span data-contrast=\"auto\">Jacobs<\/span> <span data-contrast=\"auto\">coffee<\/span><span data-contrast=\"auto\">: <\/span><span data-contrast=\"auto\">chocolate<\/span><span data-contrast=\"auto\">, <\/span><span data-contrast=\"auto\">vanilla<\/span><span data-contrast=\"auto\">, cappuccino, <\/span><span data-contrast=\"auto\">chocolate<\/span> <span data-contrast=\"auto\">cream<\/span> <span data-contrast=\"auto\">with<\/span> <span data-contrast=\"auto\">Baileys<\/span><span data-contrast=\"auto\"> and salty <\/span><span data-contrast=\"auto\">caramel<\/span> <span data-contrast=\"auto\">ice<\/span> <span data-contrast=\"auto\">cream<\/span><span data-contrast=\"auto\">.<\/span><\/p>\r\n<div class=\"pull-left d-none d-lg-block\"><hr><strong class=\"text-black\">Share:<\/strong><ul class=\"list-unstyled sharelinks \"><li><a href=\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https:\/\/havas.cz\/en\/lifestyle-en\/younger-audience-through-influencers\/&title=Younger+audience+through+influencers&summary=To+attract+a+younger+audience+to+Jacobs+brand+we+utilised+a+group+of+social+media+influencers.+The+most+creative+ones+were+then+invited+to+a+coffee+workshop+with+our+client+Jacobs+to+learn+how+to+combine+coffee+with+desserts.+\" title=\"LinkedIn\">LinkedIn<\/a><\/li><li><a href=\"http:\/\/www.facebook.com\/sharer.php?u=https:\/\/havas.cz\/en\/lifestyle-en\/younger-audience-through-influencers\/\" title=\"Facebook\">Facebook<\/a><\/li><li><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/havas.cz\/en\/lifestyle-en\/younger-audience-through-influencers\/&text=Younger+audience+through+influencers\" title=\"X\">X<\/a><\/li><\/ul><hr class=\"d-lg-none\"><\/div>\r\n<p><span data-contrast=\"auto\">Then<\/span> <span data-contrast=\"auto\">food<\/span> <span data-contrast=\"auto\">p<\/span><span data-contrast=\"auto\">hotograph<\/span><span data-contrast=\"auto\">er<\/span> <span data-contrast=\"auto\">revealed<\/span> <span data-contrast=\"auto\">tips<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">tricks<\/span> <span data-contrast=\"auto\">of<\/span> <span data-contrast=\"auto\">foodstyling<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">for<\/span> <span data-contrast=\"auto\">getting<\/span> <span data-contrast=\"auto\">great<\/span><span data-contrast=\"auto\"> food <\/span><span data-contrast=\"auto\">shots<\/span><span data-contrast=\"auto\">. He <\/span><span data-contrast=\"auto\">showed<\/span><span data-contrast=\"auto\"> to <\/span><span data-contrast=\"auto\">winners<\/span> <span data-contrast=\"auto\">how<\/span><span data-contrast=\"auto\"> to <\/span><span data-contrast=\"auto\">take<\/span> <span data-contrast=\"auto\">the<\/span> <span data-contrast=\"auto\">best<\/span> <span data-contrast=\"auto\">picture<\/span><span data-contrast=\"auto\"> on <\/span><span data-contrast=\"auto\">Instagram<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">thus<\/span><span data-contrast=\"auto\"> make <\/span><span data-contrast=\"auto\">the<\/span><span data-contrast=\"auto\">ir<\/span> <span data-contrast=\"auto\">profiles<\/span><span data-contrast=\"auto\"> more <\/span><span data-contrast=\"auto\">attractive<\/span><span data-contrast=\"auto\">. <\/span><span data-contrast=\"auto\">The<\/span> <span data-contrast=\"auto\">participants<\/span> <span data-contrast=\"auto\">took<\/span> <span data-contrast=\"auto\">pictures<\/span> <span data-contrast=\"auto\">of<\/span> <span data-contrast=\"auto\">their<\/span> <span data-contrast=\"auto\">own<\/span> <span data-contrast=\"auto\">decorated<\/span> <span data-contrast=\"auto\">desserts<\/span><span data-contrast=\"auto\"> and <\/span><span data-contrast=\"auto\">of<\/span> <span data-contrast=\"auto\">course<\/span> <span data-contrast=\"auto\">immediately<\/span> <span data-contrast=\"auto\">posted<\/span><span data-contrast=\"auto\"> on <\/span><span data-contrast=\"auto\">Instagram<\/span><span data-contrast=\"auto\">.<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<p><span data-contrast=\"none\">A <\/span><span data-contrast=\"none\">lecture <\/span><span data-contrast=\"none\">by <\/span><span data-contrast=\"none\">Jacobs Quality Manager <\/span><span data-contrast=\"none\">who <\/span><span data-contrast=\"none\">extol<\/span><span data-contrast=\"none\">l<\/span><span data-contrast=\"none\">ed everyone on the virtues of quality in coffee selection and preparation<\/span><span data-contrast=\"none\"> wrapped up the day.\u00a0<\/span><span data-ccp-props=\"{}\">\u00a0<\/span><\/p>\r\n<div class=\"slider-gallery\" id=\"gslider_69debd3580184\">\n    <div class=\"slider-gallery-inner fullwidth\">\n        <div class=\"slider-gallery-slides\">\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-204-kopie-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-204-kopie-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-204-kopie-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-204-kopie-885x498.jpg 690w,\n                        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      https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-139-kopie-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-158-kopie-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-158-kopie-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-158-kopie-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-158-kopie-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-158-kopie-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-207-kopie-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-207-kopie-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-207-kopie-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-207-kopie-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-207-kopie-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-000-1092x614.jpg\" alt=\"\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-000-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-000-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-000-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2019\/11\/img-000-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                <\/div>\n        <div class=\"slider-gallery-control-prev\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-prev.svg\" alt=\"\"><\/span><\/div>\n        <div class=\"slider-gallery-control-next\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-next.svg\" alt=\"\"><\/span><\/div>\n    <\/div>\n    <div class=\"gallery-caption\"><span class=\"gallery-slidenumber\"><span class=\"currentslidenumber\">1<\/span>\/9<\/span> <span class=\"currentslidecaption\"><\/span><\/div>\n<\/div>\n\r\n\r\n\r\n","protected":false},"excerpt":{"rendered":"<p>To attract a younger audience to Jacobs brand we utilised a group of social media influencers. The most creative ones were then invited to a coffee workshop with our client Jacobs to learn how to combine coffee with desserts. <\/p>\n","protected":false},"author":48,"featured_media":5639,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[135],"tags":[137],"klient":[],"class_list":["post-7548","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-lifestyle-en","tag-jde-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Younger audience through influencers - Havas Prague<\/title>\n<meta name=\"description\" content=\"Younger audience through influencers - Havas Prague\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/lifestyle-en\/younger-audience-through-influencers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Younger audience through influencers - 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