{"id":8336,"date":"2020-03-11T18:39:22","date_gmt":"2020-03-11T16:39:22","guid":{"rendered":"https:\/\/havas.cz\/?p=8336"},"modified":"2022-09-30T11:25:39","modified_gmt":"2022-09-30T09:25:39","slug":"close-the-deal-before-you-reach-your-final-destination","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/cesko-do-toho-en\/close-the-deal-before-you-reach-your-final-destination\/","title":{"rendered":"Close the deal before you reach your final destination"},"content":{"rendered":"<p>A newly released TV commercial aims to entice business travellers to consider the superior comfort and services of Pendolino, Railjet and other modern Czech Railways options.<\/p>\n<p>The promise of the new campaign is simple \u2013 you\u2019ll get the deal done before you even reach your destination.<\/p>\n<p>The execution is equally straightforward, and relies on the acting chops of Ivan Trojan, who\u2019s facial expressions and body language tell the story in a&nbsp;humorous way.<\/p>\n<p>The commercial was directed by Ivan Trojan&#8217;s brother Ond\u0159ej, and will run through March, supported by TV sponsorships, outdoor an online formats, as well as radio.<\/p>\n<div class=\"embed-responsive embed-responsive-16by9\"><iframe loading=\"lazy\" title=\"CD_sluzebni cesta_30_EBU\" src=\"https:\/\/player.vimeo.com\/video\/394466110?dnt=1&amp;app_id=122963\" width=\"500\" height=\"281\"  allow=\"autoplay; fullscreen; picture-in-picture; clipboard-write; encrypted-media; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Planning a business trip? Ivan Trojan invites you to travel first class in a new advertising campaign for Czech Railways. <\/p>\n","protected":false},"author":48,"featured_media":8210,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[139],"tags":[158],"klient":[304],"class_list":["post-8336","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cesko-do-toho-en","tag-ceske-drahy-en","klient-czech-railways"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Close the deal before you reach your final destination - Havas Prague<\/title>\n<meta name=\"description\" content=\"Planning a business trip? Ivan Trojan invites you to travel first class in a new advertising campaign for Czech Railways.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/cesko-do-toho-en\/close-the-deal-before-you-reach-your-final-destination\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Close the deal before you reach your final destination - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Planning a business trip? 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