{"id":9728,"date":"2020-08-07T10:01:54","date_gmt":"2020-08-07T08:01:54","guid":{"rendered":"https:\/\/havas.cz\/?p=9728"},"modified":"2021-03-29T16:15:50","modified_gmt":"2021-03-29T15:15:50","slug":"retail-forward","status":"publish","type":"post","link":"https:\/\/havas.cz\/en\/meaningful-difference-en\/retail-forward\/","title":{"rendered":"Retail forward"},"content":{"rendered":"

The world of retail is practically unrecognizable from just a few years ago. How we shop has changed, and so has where we shop. Amazon and Alibaba have not been part of the retail picture for long\u2014and yet more than a quarter of Prosumers and millennials say they\u2019d be fine if those were the only two retailers to survive!<\/p>\n

Those \u201clogistics brands\u201d may have won the battle of functionality, but the war is not over. Rival retailers can compete via qualities every bit as vital as convenience and speed: values and meaningfulness.<\/p>\n

Our newest Prosumer study\u2014drawing on a survey of 15,903 women and men in 37 countries\u2014found that as much as people love the convenience of online shopping, they also want to feel good about what and from whom they buy. They want to experience the sense of community and connectedness that is all too rare in our digitally mediated world. Shopping used to be a key component of that. To paraphrase Emily Weiss, founder of Glossier, \u201cAmazon solved buying, but it killed shopping in the process.\u201d<\/p>\n

In the aftermath of the COVID-19 crisis, new questions will arise as the world rebounds. Although this study was conducted prior to the crisis, its findings will enable us to navigate the many global challenges retailers will face as we move forward into the future.<\/p>\n\n\n

Key Findings<\/u><\/strong><\/p>\n\n\n\n