{"id":10728,"date":"2020-09-23T17:27:18","date_gmt":"2020-09-23T15:27:18","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=10728"},"modified":"2020-11-10T19:48:46","modified_gmt":"2020-11-10T17:48:46","slug":"billa-pokracuje-ve-vysadbe-ovocnych-stromu-v-ricanech-predala-do-rukou-obyvatel-jiz-druhy-ovocny-sad","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/billa-pokracuje-ve-vysadbe-ovocnych-stromu-v-ricanech-predala-do-rukou-obyvatel-jiz-druhy-ovocny-sad\/","title":{"rendered":"BILLA pokra\u010duje ve v\u00fdsadb\u011b ovocn\u00fdch strom\u016f. V \u0158\u00ed\u010danech p\u0159edala do rukou obyvatel ji\u017e druh\u00fd ovocn\u00fd sad"},"content":{"rendered":"

Spole\u010dnost BILLA p\u0159edala slavnostn\u011b do rukou obyvatel m\u011bsta \u0158\u00ed\u010dany ji\u017e druh\u00fd ovocn\u00fd sad, grilovi\u0161t\u011b a nov\u011b tak\u00e9 d\u011btsk\u00e9 h\u0159i\u0161t\u011b. Ke slavnostn\u00edmu p\u0159est\u0159i\u017een\u00ed p\u00e1sky do\u0161lo v\u00a0r\u00e1mci M\u011bstsk\u00fdch slavnost\u00ed m\u011bsta \u0158\u00ed\u010dany v\u00a0sobotu 19.\u00a0z\u00e1\u0159\u00ed 2020 na 50.\u00a0rovnob\u011b\u017ece, kde se projekt financovan\u00fd spole\u010dnost\u00ed BILLA nach\u00e1z\u00ed. Gener\u00e1ln\u00ed \u0159editel spole\u010dnosti BILLA Jaroslaw Szczypka z\u00e1rove\u0148 p\u0159edal odboru soci\u00e1ln\u00edch v\u011bc\u00ed m\u011bsta \u0158\u00ed\u010dany \u0161ek na 50\u00a0000 K\u010d na pomoc d\u011btem ze znev\u00fdhodn\u011bn\u00fdch rodin.<\/strong><\/p>\n

Slavnostn\u00ed p\u0159ed\u00e1n\u00ed nov\u00e9ho ovocn\u00e9ho sadu se uskute\u010dnilo za \u00fa\u010dasti gener\u00e1ln\u00edho \u0159editele spole\u010dnosti BILLA Jaroslawa Szczypky a starosty m\u011bsta \u0158\u00ed\u010dany Vladim\u00edra Ko\u0159ena. Program d\u00e1le pokra\u010doval v\u00a0r\u00e1mci M\u011bstsk\u00fdch slavnost\u00ed od 15.00 hodin na L\u00e1ze\u0148sk\u00e9 louce v\u00a0\u0158\u00ed\u010danech, kde pro n\u00e1v\u0161t\u011bvn\u00edky akce p\u0159ipravila BILLA doprovodn\u00e9 aktivity ve stylu nov\u00e9 kampan\u011b s\u00a0ply\u0161ov\u00fdmi superhrdiny Super Osma.<\/p>\n

Ji\u017e podruh\u00e9 se spole\u010dnost BILLA a m\u011bsto \u0158\u00ed\u010dany spojily, aby pomohly p\u0159\u00edrod\u011b a navr\u00e1tily p\u016fvodn\u00ed ovocn\u00e9 stromy zp\u011bt do krajiny. V\u00a0tomto projektu se BILLA zav\u00e1zala k\u00a0v\u00fdsadb\u011b zcela nov\u00e9ho ovocn\u00e9ho sadu a spolu s\u00a0n\u00edm dala vzniknout i nov\u00e9 listnat\u00e9 aleji Na Vysok\u00e9. Projekt byl d\u00e1le obohacen o zalo\u017een\u00ed kv\u011btnat\u00e9 louky a vybudov\u00e1n\u00ed grilovi\u0161t\u011b a\u00a0d\u011btsk\u00e9ho h\u0159i\u0161t\u011b.<\/p>\n

Projekt v\u00a0\u0158\u00ed\u010danech je ji\u017e t\u0159et\u00edm projektem, kter\u00fd BILLA v\u00a0r\u00e1mci iniciativy navracen\u00ed ovocn\u00fdch strom\u016f do \u010desk\u00e9 krajiny zrealizovala. Pilotn\u00edm projektem byl ovocn\u00fd sad Srn\u010d\u00ed v\u00a0\u0158\u00ed\u010danech, na kter\u00fd nav\u00e1zala nau\u010dn\u00e1 turistick\u00e1 stezka Borky v Kol\u00edn\u011b.<\/p>\n

\u201e<\/em>Sou\u010d\u00e1st\u00ed na\u0161\u00ed filozofie je dlouhodob\u00e1 udr\u017eitelnost. I z toho d\u016fvodu n\u00e1s t\u011b\u0161\u00ed, \u017ee m\u016f\u017eeme navr\u00e1tit ovocn\u00e9 stromy zp\u011bt do p\u0159\u00edrody, vysadit listnatou alej \u010di kv\u011btnatou louku a zp\u0159\u00edjemnit tak m\u00edstn\u00edm obyvatel\u016fm okol\u00ed jejich bydli\u0161t\u011b. Projekt v\u00fdsadby ovocn\u00fdch strom\u016f a revitalizace star\u00fdch alej\u00ed budeme i nad\u00e1le podporovat a hled\u00e1me nov\u00e9 p\u0159\u00edle\u017eitosti, kde bychom p\u0159ilo\u017eili ruku k d\u00edlu,\u201c<\/em> \u0159\u00edk\u00e1 gener\u00e1ln\u00ed \u0159editel spole\u010dnosti BILLA Jaroslaw Szczypka.<\/p>\n

V\u00edce o projektu <\/strong><\/p>\n

V\u00a0dne\u0161n\u00ed dob\u011b jsou ovocn\u00e9 stromy st\u00e1le v\u00edce d\u016fle\u017eit\u00fdm poz\u016fstatkem, kter\u00fd p\u0159edstavuje tradi\u010dn\u00ed p\u00e9\u010di o krajinu. Ovocn\u00e9 d\u0159eviny, jablon\u011b, t\u0159e\u0161n\u011b \u010di hru\u0161n\u011b maj\u00ed v\u00a0sadu hned n\u011bkolik funkc\u00ed \u2013 vedle hospod\u00e1\u0159sk\u00e9, ekologick\u00e9 a krajin\u00e1\u0159sk\u00e9 tak\u00e9 estetickou a kulturn\u00ed. Nov\u00fd ovocn\u00fd sad je osazen v\u00edce druhy ovocn\u00fdch strom\u016f (jablon\u011b, t\u0159e\u0161n\u011b \u010di hru\u0161n\u011b), d\u00edky kter\u00fdm se obnov\u00ed p\u0159irozen\u00fd obraz pestr\u00e9 krajiny a plozen\u00ed d\u0159evin umo\u017en\u00ed zv\u00fd\u0161en\u00ed druhov\u00e9 pestrosti \u017eivo\u010dich\u016f hledaj\u00edc\u00edch potravu. Mimo sad je vysazena nov\u00e1 alej z\u00a0listnat\u00fdch strom\u016f, pod kter\u00fdmi si m\u00edstn\u00ed budou moci odpo\u010dinout po v\u00fdkonu na cyklostezce. Alej pod\u00e9l cyklostezky se skl\u00e1d\u00e1 z\u00a0dub\u016f, ol\u0161\u00ed a lip. Spolu se stromy byla zalo\u017eena zmi\u0148ovan\u00e1 kv\u011btnat\u00e1 louka. Na louce se v sez\u00f3n\u011b objev\u00ed 31 druh\u016f lu\u010dn\u00edho kv\u00edt\u00ed a 12 druh\u016f travin. Krom\u011b v\u00fdsadby strom\u016f BILLA postavila na 50.\u00a0rovnob\u011b\u017ece prot\u00ednaj\u00edc\u00ed cyklostezku i d\u011btsk\u00e9 h\u0159i\u0161t\u011b a grilovi\u0161t\u011b.<\/p>\n

V \u0158\u00ed\u010danech provozuje BILLA sv\u016fj supermarket v \u010cernokosteleck\u00e9 ulici. Na \u00fazem\u00ed St\u0159edo\u010desk\u00e9ho kraje je to pak 39 prodejen<\/p>\n

Pro v\u00edce informac\u00ed pros\u00edm kontaktujte:<\/strong><\/p>\n

Dana Brat\u00e1nkov\u00e1<\/strong><\/p>\n

Mana\u017eerka korpor\u00e1tn\u00ed komunikace \/ Tiskov\u00e1 mluv\u010d\u00ed<\/strong><\/p>\n

REWE GROUP \u010cesk\u00e1 republika, BILLA, spol. s\u00a0r. o.<\/strong><\/p>\n

Mobil: +420\u00a0606\u00a0099 607<\/p>\n

E-mail: d.bratankova@billa.cz<\/a><\/p>\n

BILLA \u010cR<\/strong> je sou\u010d\u00e1st\u00ed skupiny REWE International AG. Na \u010desk\u00e9m trhu p\u016fsob\u00ed od roku 1991. S obratem ve\u00a0v\u00fd\u0161i p\u0159es 34\u00a0mld.\u00a0K\u010d (2019), s\u00a0238 prodejnami a v\u00edce ne\u017e 6\u00a0500 zam\u011bstnanci je BILLA l\u00eddrem na trhu supermarket\u016f. Na pr\u016fm\u011brn\u00e9 prodejn\u00ed plo\u0161e 900\u00a0m2<\/sup> nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br produkt\u016f zn\u00e1m\u00fdch i priv\u00e1tn\u00edch zna\u010dek. Velk\u00fd d\u016fraz je kladen na \u010derstv\u00fd sortiment, jako jsou lah\u016fdky, pe\u010divo, ovoce a zelenina, ml\u00e9\u010dn\u00e9 produkty, maso a chlazen\u00e9 produkty. BILLA se soust\u0159ed\u00ed na podporu \u010desk\u00fdch producent\u016f, proto \u010desk\u00e9 potraviny tvo\u0159\u00ed ji\u017e 72\u00a0% jej\u00edho celkov\u00e9ho obratu. \u010cesk\u00e9 potraviny jsou tak\u00e9 sou\u010d\u00e1st\u00ed priv\u00e1tn\u00edch zna\u010dek \u0159et\u011bzce BILLA \u2013 Voc\u00edlka, \u010cesk\u00e1 farma, BILLA Na\u0161e bio, BILLA, BILLA Premium, BILLA Easy \u010di Clever.<\/p>\n

REWE International AG<\/strong> je l\u00eddrem na rakousk\u00e9m trhu v oblasti prodeje potravinov\u00e9ho a drogistick\u00e9ho zbo\u017e\u00ed a\u00a0jedn\u00edm z\u00a0nejv\u011bt\u0161\u00edch zam\u011bstnavatel\u016f v Rakousku. Ve 3\u00a0694 prodejn\u00e1ch v Evrop\u011b zam\u011bstn\u00e1v\u00e1 t\u00e9m\u011b\u0159 80\u00a0000\u00a0pracovn\u00edk\u016f.<\/p>\n

REWE International AG je sou\u010d\u00e1st\u00ed n\u011bmeck\u00e9 REWE Group, kter\u00e1 p\u016fsob\u00ed ve 13 zem\u00edch Evropy a pat\u0159\u00ed k\u00a0nejv\u00fdznamn\u011bj\u0161\u00edm evropsk\u00fdm maloobchodn\u00edm skupin\u00e1m a prodejc\u016fm rodinn\u00fdch dovolen\u00fdch.<\/p>\n

REWE International AG se s\u00eddlem v\u00a0rakousk\u00e9m Wiener Neudorfu provozuje obchodn\u00ed spole\u010dnosti BILLA, MERKUR, PENNY, BIPA a\u00a0ADEG a\u00a0\u0159adu vlastn\u00edch produktov\u00fdch zna\u010dek. V\u00a0segmentu supermarket\u016f m\u00e1 prodejny v\u00a07\u00a0zem\u00edch st\u0159edn\u00ed a\u00a0v\u00fdchodn\u00ed Evropy.<\/p>\n

V\u00edce informac\u00ed na http:\/\/www.billa.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

BILLA dokon\u010dila dal\u0161\u00ed projekt, kter\u00fd napom\u00e1h\u00e1 vracet p\u016fvodn\u00ed ovocn\u00e9 d\u0159eviny zp\u011bt do krajiny. V \u0158\u00ed\u010danech p\u0159edala do rukou obyvatel m\u011bsta ji\u017e druh\u00fd sad v \u0159ad\u011b. Spole\u010dnost BILLA zafinancovala v \u0158\u00ed\u010danech v\u00fdsadbu sadu a zhotoven\u00ed grilovi\u0161t\u011b a h\u0159i\u0161t\u011b na 50. rovnob\u011b\u017ece ve v\u00fd\u0161i dosahuj\u00edc\u00ed t\u00e9m\u011b\u0159 2 milion\u016f korun. V r\u00e1mci oslav p\u0159edala BILLA z\u00e1rove\u0148 \u0161ek na 50 000 K\u010d d\u011btem ze znev\u00fdhodn\u011bn\u00fdch rodin m\u011bsta \u0158\u00ed\u010dany a jeho okol\u00ed<\/p>\n","protected":false},"author":48,"featured_media":10729,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-10728","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"\nBILLA pokra\u010duje ve v\u00fdsadb\u011b ovocn\u00fdch strom\u016f. V \u0158\u00ed\u010danech p\u0159edala do rukou obyvatel ji\u017e druh\u00fd ovocn\u00fd sad - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/billa-pokracuje-ve-vysadbe-ovocnych-stromu-v-ricanech-predala-do-rukou-obyvatel-jiz-druhy-ovocny-sad\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BILLA pokra\u010duje ve v\u00fdsadb\u011b ovocn\u00fdch strom\u016f. V \u0158\u00ed\u010danech p\u0159edala do rukou obyvatel ji\u017e druh\u00fd ovocn\u00fd sad - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"BILLA dokon\u010dila dal\u0161\u00ed projekt, kter\u00fd napom\u00e1h\u00e1 vracet p\u016fvodn\u00ed ovocn\u00e9 d\u0159eviny zp\u011bt do krajiny. 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Spole\u010dnost BILLA zafinancovala v \u0158\u00ed\u010danech v\u00fdsadbu sadu a zhotoven\u00ed grilovi\u0161t\u011b a h\u0159i\u0161t\u011b na 50. rovnob\u011b\u017ece ve v\u00fd\u0161i dosahuj\u00edc\u00ed t\u00e9m\u011b\u0159 2 milion\u016f korun. 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