{"id":11493,"date":"2021-02-16T15:12:56","date_gmt":"2021-02-16T13:12:56","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=11493"},"modified":"2021-03-30T13:17:02","modified_gmt":"2021-03-30T12:17:02","slug":"za-bio-korenim-do-supermarketu-vitana-obohatila-portfolio-koreni-o-14-druhu-v-bio-kvalite","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/za-bio-korenim-do-supermarketu-vitana-obohatila-portfolio-koreni-o-14-druhu-v-bio-kvalite\/","title":{"rendered":"Za bio ko\u0159en\u00edm do supermarketu. Vitana obohatila portfolio ko\u0159en\u00ed o 14 druh\u016f v bio kvalit\u011b"},"content":{"rendered":"<p>Z\u00a0v\u00fdzkumu trhu d\u00e1le vypl\u00fdv\u00e1, \u017ee v\u011bt\u0161inu biopotravin spot\u0159ebitel\u00e9 nakupuj\u00ed v&nbsp;b\u011b\u017en\u00fdch obchodn\u00edch \u0159et\u011bzc\u00edch. O\u010dek\u00e1vaj\u00ed v\u00a0nich p\u0159\u00edzniv\u011bj\u0161\u00ed cenu oproti specializovan\u00fdm farm\u00e1\u0159sk\u00fdm a\u00a0bio obchod\u016fm. Proto se Vitana, nejprod\u00e1van\u011bj\u0161\u00ed zna\u010dka ko\u0159en\u00ed na \u010desk\u00e9m trhu, rozhodla roz\u0161\u00ed\u0159it svoji nab\u00eddku ko\u0159en\u00ed o&nbsp;variantu bio. <em>\u201eVe\u0161ker\u00e9 ko\u0159en\u00ed nakupujeme od certifikovan\u00fdch a\u00a0osobn\u011b auditovan\u00fdch dodavatel\u016f. V&nbsp;na\u0161em z\u00e1vod\u011b ve Varnsdorfu parametry kvality p\u0159ed zabalen\u00edm znovu pe\u010dliv\u011b kontrolujeme,\u201c <\/em>\u0159\u00edk\u00e1 Alice Feixov\u00e1, produktov\u00e1 mana\u017eerka spole\u010dnosti Orkla Foods \u010cesko a&nbsp;Slovensko. <em>\u201eD\u016fle\u017eit\u00fd je pro n\u00e1s tak\u00e9 fakt, \u017ee na\u0161i dodavatel\u00e9 se soust\u0159ed\u00ed na ekologick\u00e9 a&nbsp;udr\u017eiteln\u00e9 p\u011bstov\u00e1n\u00ed,\u201c<\/em> dod\u00e1v\u00e1 Feixov\u00e1.<\/p>\n<p>\u0158ada s&nbsp;logem Vitana bio zahrnuje celkem \u010dtrn\u00e1ct nejprod\u00e1van\u011bj\u0161\u00edch druh\u016f ko\u0159en\u00ed:<\/p>\n<ul>\n<li><strong>Jednodruhov\u00e1 ko\u0159en\u00ed <\/strong>\u2013 paprika sladk\u00e1, sko\u0159ice mlet\u00e1, km\u00edn cel\u00fd, \u010desnek, pep\u0159 \u010dern\u00fd cel\u00fd, pep\u0159 \u010dern\u00fd mlet\u00fd<\/li>\n<li><strong>Bylinky<\/strong> \u2013 major\u00e1nka, bazalka, rozmar\u00fdn, oregano, medv\u011bd\u00ed \u010desnek<\/li>\n<li><strong>Ko\u0159enic\u00ed sm\u011bsi <\/strong>\u2013 pe\u010den\u00e9 ku\u0159e, gul\u00e1\u0161, vep\u0159ov\u00e1 pe\u010den\u011b<\/li>\n<\/ul>\n<p>P\u0159i koupi bio ko\u0159en\u00ed spot\u0159ebitel\u00e9 kupuj\u00ed produkt bez genetick\u00e9 modifikace, pr\u016fmyslov\u00fdch hnojiv, pesticid\u016f, herbicid\u016f a&nbsp;bez stimulant\u016f r\u016fstu. Bio ko\u0159en\u00ed od Vitany m\u00e1 dv\u011b ekologick\u00e1 ozna\u010den\u00ed. Prvn\u00edm je \u010desk\u00e1 ochrann\u00e1 zn\u00e1mka pro biopotraviny &#8211; \u201eProdukt ekologick\u00e9ho zem\u011bd\u011blstv\u00ed\u201c, druh\u00fdm je zelen\u00e9 logo Evropsk\u00e9 unie ur\u010den\u00e9 pro v\u00fdrobky z\u00a0ekologick\u00e9 produkce.<\/p>\n<p><a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39138-bio-paprika-sladka-mleta-15g.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11494 img-fluid\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39138-bio-paprika-sladka-mleta-15g-225x300.png\" alt=\"\" width=\"149\" height=\"199\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39138-bio-paprika-sladka-mleta-15g-225x300.png 225w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39138-bio-paprika-sladka-mleta-15g.png 340w\" sizes=\"auto, (max-width: 149px) 100vw, 149px\" \/><\/a> <a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39139-bio-majoranka-susena-5g.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11496 img-fluid\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39139-bio-majoranka-susena-5g-225x300.png\" alt=\"\" width=\"150\" height=\"200\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39139-bio-majoranka-susena-5g-225x300.png 225w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39139-bio-majoranka-susena-5g.png 340w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a> <a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39141-bio-kure-pecene-20g.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11498 img-fluid\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39141-bio-kure-pecene-20g-225x300.png\" alt=\"\" width=\"150\" height=\"200\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39141-bio-kure-pecene-20g-225x300.png 225w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39141-bio-kure-pecene-20g.png 340w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a> <a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39148-bio-gulasove-koreni-25g.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11500 img-fluid\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39148-bio-gulasove-koreni-25g-225x300.png\" alt=\"\" width=\"149\" height=\"199\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39148-bio-gulasove-koreni-25g-225x300.png 225w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39148-bio-gulasove-koreni-25g.png 340w\" sizes=\"auto, (max-width: 149px) 100vw, 149px\" \/><\/a> <a href=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39147-bio-pepr-cerny-cely-20g.png\" rel=\"lightbox\" ><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-11502 img-fluid\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39147-bio-pepr-cerny-cely-20g-225x300.png\" alt=\"\" width=\"150\" height=\"200\" srcset=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39147-bio-pepr-cerny-cely-20g-225x300.png 225w, https:\/\/havas.cz\/wp-content\/uploads\/2021\/02\/39147-bio-pepr-cerny-cely-20g.png 340w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a><\/p>\n<p>Doporu\u010den\u00e1 jednotn\u00e1 cena 19,90\u00a0K\u010d.<\/p>\n<p><a href=\"applewebdata:\/\/BAD291E8-FBB1-47C6-98BE-395F99A9F64A#_ftnref1\" name=\"_ftn1\">[1]<\/a> V\u00fdzkum spole\u010dnosti Nielsen, Retail Audit MAT AS 2019<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Obl\u00edben\u00e1 \u010desk\u00e1 zna\u010dka uv\u00e1d\u00ed na trh novinku v\u00a0podob\u011b nov\u00e9 \u0159ady bio ko\u0159en\u00ed. Podle v\u00fdzkumu spole\u010dnosti Nielsen prodeje biopotravin meziro\u010dn\u011b posiluj\u00ed t\u00e9m\u011b\u0159 o 30\u00a0%.<sup>1<\/sup> Lid\u00e9 toti\u017e st\u00e1le \u010dast\u011bji zkoumaj\u00ed nejen slo\u017een\u00ed v\u00fdrobk\u016f, ale i jejich kvalitu a vliv na \u017eivotn\u00edho prost\u0159ed\u00ed.<\/p>\n","protected":false},"author":48,"featured_media":0,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[203],"class_list":["post-11493","pressroom","type-pressroom","status-publish","hentry","pressroom_tag-vitana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Za bio ko\u0159en\u00edm do supermarketu. Vitana obohatila portfolio ko\u0159en\u00ed o 14 druh\u016f v bio kvalit\u011b - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/za-bio-korenim-do-supermarketu-vitana-obohatila-portfolio-koreni-o-14-druhu-v-bio-kvalite\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Za bio ko\u0159en\u00edm do supermarketu. Vitana obohatila portfolio ko\u0159en\u00ed o 14 druh\u016f v bio kvalit\u011b - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Obl\u00edben\u00e1 \u010desk\u00e1 zna\u010dka uv\u00e1d\u00ed na trh novinku v\u00a0podob\u011b nov\u00e9 \u0159ady bio ko\u0159en\u00ed. 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