{"id":12220,"date":"2021-06-15T14:08:13","date_gmt":"2021-06-15T12:08:13","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=12220"},"modified":"2021-06-15T15:36:08","modified_gmt":"2021-06-15T13:36:08","slug":"vitana-oslavuje-den-zeme-predstavuje-dalsi-radu-vyrobku-s%e2%80%afnizkou-uhlikovou-stopou","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/vitana-oslavuje-den-zeme-predstavuje-dalsi-radu-vyrobku-s%e2%80%afnizkou-uhlikovou-stopou\/","title":{"rendered":"Vitana p\u0159edstavila dal\u0161\u00ed \u0159adu v\u00fdrobk\u016f s\u202fn\u00edzkou uhl\u00edkovou stopou"},"content":{"rendered":"

Minul\u00fd rok uvedla z<\/span>na\u010dka Vitana jako prvn\u00ed na \u010desk\u00e9m trhu <\/span>logo<\/span> V\u00fdrobek \u0161etrn\u00fd k planet\u011b<\/span> u \u0159ady instantn\u00edch sva\u010dinov\u00fdch pol\u00e9vek Do hrne\u010dku. V b\u0159eznu<\/span>\u00a0certifikaci <\/span>roz\u0161\u00ed\u0159ila na<\/span> pol\u00e9vky na va\u0159en\u00ed<\/span>.<\/span> O<\/span>zna\u010den\u00edm pol\u00e9vek Vitana ukazuje, \u017ee stejn\u011b jako sva\u010diny, tak i rodinn\u00e9 ve\u010de\u0159e mohou m\u00edt p\u0159idanou hodnotu \u0161etrn\u00e9ho p\u0159\u00edstupu k\u202fplanet\u011b a z\u00e1rove\u0148 b\u00fdt chutnou a rychlou variantou pro tepl\u00e9 rodinn\u00e9 j\u00eddlo.<\/span><\/p>\n

Za<\/span> v\u00fdpo\u010d<\/span>ty<\/span> uhl\u00edkov\u00e9 <\/span>stop<\/span>y jednotliv\u00fdch pol\u00e9vek <\/span>(PCF \u2013 <\/span>Product<\/span> Carbon<\/span> Footprint<\/span>) <\/span>stoj\u00ed op\u011bt<\/span> spole\u010dnost <\/span>CI2, o.p.s.<\/span> A<\/span>n<\/span>a<\/span>l\u00fdzou <\/span>ka\u017ed\u00e9ho v\u00fdrobku<\/span> ur\u010d<\/span>ila<\/span> celkov\u00e9 mno\u017estv\u00ed sklen\u00edkov\u00fdch plyn\u016f, kter\u00e9 se uvol\u0148uj\u00ed b\u011bhem<\/span> jeho <\/span>\u017eivotn\u00edho cyklu<\/span>.<\/span> D\u016fvod<\/span>em<\/span> k zna\u010den\u00ed pol\u00e9vek logem V\u00fdrobek \u0161etrn\u00fd k planet\u011b <\/span>jsou <\/span>zejm\u00e9na n\u00edzk\u00e9 n\u00e1klady na dopravu a skladov\u00e1n\u00ed, minim\u00e1ln\u00ed odpad p\u0159i zpracov\u00e1n\u00ed zeleniny, vyu\u017eit\u00ed elekt\u0159iny z\u202fobnoviteln\u00fdch zdroj\u016f a nulov\u00fd obsah ne\u017e\u00e1douc\u00edho palmov\u00e9ho tuku.<\/span><\/p>\n

RNDr. Viktor T\u0159ebick\u00fd, Ph.D. z\u202forganizace CI2 uv\u00e1d\u00ed:<\/span> \u201eZna\u010dka<\/span><\/i> Vitana<\/span><\/i> st\u00e1la o stanoven\u00ed sv\u00e9 firemn\u00ed uhl\u00edkov\u00e9 stopy je\u0161t\u011b v dob\u011b, kdy to firmy v \u010cesku moc nezaj\u00edmalo. Byla u zrodu na\u0161eho programu Sni\u017eujeme CO<\/span><\/i>2<\/span><\/i>. <\/span><\/i>O<\/span><\/i>bjektivn\u011b inform<\/span><\/i>uje<\/span><\/i> sv\u00e9 z\u00e1kazn\u00edky<\/span><\/i> o \u0161etrnosti<\/span><\/i> v\u00fdrobk\u016f a<\/span><\/i> v\u011b\u0159\u00edm, \u017ee se j\u00ed pomoc\u00ed V\u00fdrobku \u0161etrn\u00e9ho k\u202fplanet\u011b poda\u0159\u00ed p\u0159esv\u011bd\u010dit dal\u0161\u00ed jedince o d\u016fle\u017eitosti <\/span><\/i>takov\u00e9ho<\/span><\/i> chov\u00e1n\u00ed k\u202fplanet\u011b.<\/span><\/i>\u201c<\/span><\/i><\/p>\n

Vitana porovnala <\/span>uhl\u00edkovou stopu pol\u00e9vek na va\u0159en\u00ed <\/span>s jin\u00fdmi obl\u00edben\u00fdmi ve\u010de\u0159emi. Zjistila,<\/span> \u017ee tyto pol\u00e9vky<\/span> v\u202f\u0161etrnosti p<\/span>\u0159ed\u010d\u00ed <\/span>nap\u0159\u00edklad<\/span> typick\u00e9 rychl\u00e9 ve\u010de\u0159e, jako jsou <\/span>chl\u00e9b s<\/span>\u202f<\/span>p\u00e1rky<\/span>, \u0161opsk\u00fd sal\u00e1t \u010di pizza.<\/span><\/p>\n

Vitana pat\u0159\u00ed mezi prvn\u00ed zna\u010dky potravin, kter\u00e9 informace o uhl\u00edkov\u00e9 stop\u011b pro konkr\u00e9tn\u00ed v\u00fdrobek uv\u00e1d\u011bj\u00ed.<\/span> Certifik\u00e1t s konkr\u00e9tn\u00ed uhl\u00edkovou stopou ka\u017ed\u00e9 pol\u00e9vky najde spot\u0159ebitel <\/span>zde<\/span><\/a> V\u202fobchodech se pol\u00e9vky s\u202flogem V\u00fdrobek \u0161etrn\u00fd k\u202fplanet\u011b na obalu objevuj\u00ed od za\u010d\u00e1tku dubna.<\/span> Uveden\u00ed na trh<\/span> zna\u010dka Vitana<\/span> podpo\u0159\u00ed tak\u00e9 online kampan\u00ed.<\/span><\/p>\n

Snahu o zm\u011bnu \u017eivotn\u00edho prost\u0159ed\u00ed k lep\u0161\u00edmu zna\u010dka Vitana vykazuje dlouhodob\u011b. <\/span>\u201e<\/span>Z\u00e1vod v\u202fBy\u0161ic\u00edch, kde se pol\u00e9vky vyr\u00e1b\u00ed<\/span><\/i>,<\/span><\/i> se zam\u011b\u0159il na sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy ji\u017e od roku 2014. Za p\u011bt let se mu poda\u0159ilo ve sv\u00e9 provozovn\u011b sn\u00ed\u017eit uhl\u00edkovou stopu p\u0159i v\u00fdrob\u011b o 55 procent<\/span><\/i>. Ve sni\u017eov\u00e1n\u00ed dopadu v\u00fdroby na \u017eivotn\u00ed prost\u0159ed\u00ed pokra\u010dujeme.\u00a0 <\/span><\/i>T\u0159eba tak, \u017ee hled\u00e1me \u0159e\u0161en\u00ed pro ekologi\u010dt\u011bj\u0161\u00ed obaly.<\/span><\/i>\u201c<\/span><\/i> dod\u00e1v\u00e1 Magdal<\/span>\u00e9<\/span>na <\/span>\u0160odorov\u00e1<\/span> \u0160odorov\u00e1<\/span> z\u202fodd\u011blen\u00ed marketingu <\/span>Orkla<\/span> Foods<\/span> \u010cesko a Slovensko.<\/span><\/p>\n

https:\/\/havas.cz\/wp-content\/uploads\/2021\/05\/y2matecom-vyrobek-setrny-k-planete-vitana-1080p-1.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"

\u010cesk\u00e1 zna\u010dka Vitana pokra\u010duje ve v\u00fdpo\u010dtech uhl\u00edkov\u00e9 stopy sv\u00fdch v\u00fdrobk\u016f. Logo V\u00fdrobek \u0161etrn\u00fd k\u202fplanet\u011b najdou spot\u0159ebitel\u00e9 nov\u011b na Vitana pol\u00e9vk\u00e1ch na va\u0159en\u00ed. Ty vykazuj\u00ed ni\u017e\u0161\u00ed uhl\u00edkovou stopu ne\u017e jin\u00e9 obl\u00edben\u00e9 ve\u010de\u0159e. Vypl\u00fdv\u00e1 to z anal\u00fdzy neziskov\u00e9 organizace CI2, o.p.s., kter\u00e1 se zam\u011b\u0159uje na problematiku udr\u017eiteln\u00e9ho rozvoje a uhl\u00edkovou stopu v\u00fdrobk\u016f Vitana po\u010d\u00edt\u00e1. Ozna\u010den\u00ed dal\u0161\u00ed \u0159ady pol\u00e9vek t\u00edmto logem tak Vitana symbolicky uvedla na Den Zem\u011b, kdy by se lid\u00e9 m\u011bli v\u00edce zam\u00fd\u0161let nad \u0161etrn\u011bj\u0161\u00edm \u017eivotn\u00edm stylem.<\/p>\n","protected":false},"author":48,"featured_media":0,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[203],"class_list":["post-12220","pressroom","type-pressroom","status-publish","hentry","pressroom_tag-vitana"],"yoast_head":"\nVitana p\u0159edstavila dal\u0161\u00ed \u0159adu v\u00fdrobk\u016f s\u202fn\u00edzkou uhl\u00edkovou stopou - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/vitana-oslavuje-den-zeme-predstavuje-dalsi-radu-vyrobku-s\u202fnizkou-uhlikovou-stopou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vitana p\u0159edstavila dal\u0161\u00ed \u0159adu v\u00fdrobk\u016f s\u202fn\u00edzkou uhl\u00edkovou stopou - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"\u010cesk\u00e1 zna\u010dka Vitana pokra\u010duje ve v\u00fdpo\u010dtech uhl\u00edkov\u00e9 stopy sv\u00fdch v\u00fdrobk\u016f. 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