{"id":12244,"date":"2021-05-21T12:26:25","date_gmt":"2021-05-21T10:26:25","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=12244"},"modified":"2021-06-15T14:08:56","modified_gmt":"2021-06-15T12:08:56","slug":"privatni-znacka-vocilka-spolecnosti-billa-posiluje-vloni-zaznamenala-vice-nez-50-narust","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/privatni-znacka-vocilka-spolecnosti-billa-posiluje-vloni-zaznamenala-vice-nez-50-narust\/","title":{"rendered":"Priv\u00e1tn\u00ed zna\u010dka Voc\u00edlka spole\u010dnosti BILLA posiluje. Vloni zaznamenala v\u00edce ne\u017e 50% n\u00e1r\u016fst"},"content":{"rendered":"

Zna\u010dce Voc\u00edlka se da\u0159\u00ed a jej\u00ed prodeje rostou. V\u202froce 2020 se \u010desk\u00e9ho masa a masn\u00fdch produkt\u016f Voc\u00edlka prodalo p\u0159es 20 000 tun. V\u202fsou\u010dasn\u00e9 dob\u011b BILLA prod\u00e1v\u00e1 pod zna\u010dkou Voc\u00edlka 371 produkt\u016f. Maso pod zna\u010dkou Voc\u00edlka odeb\u00edr\u00e1 spole\u010dnost z\u202f510 farem a masn\u00e9 produkty Voc\u00edlka vyr\u00e1b\u00ed BILLA v 5 v\u00fdrobn\u00edch z\u00e1vodech v\u202f\u010cesk\u00e9 republice. Ku\u0159ec\u00ed maso poch\u00e1z\u00ed ze 150 farem, hov\u011bz\u00ed pak ze 300 farem a vep\u0159ov\u00e9 ze 60 farem po cel\u00e9 \u010cesk\u00e9 republice.<\/p>\n

V\u202fsouvislosti se zna\u010dkou Voc\u00edlka BILLA nyn\u00ed startuje novou komunika\u010dn\u00ed kampa\u0148 zam\u011b\u0159enou na maso a masn\u00e9 produkty v\u00fdhradn\u011b z<\/span>\u202f\u010desk\u00fdch chov\u016f. <\/span>Nyn\u00ed BILLA startuje ji\u017e druhou <\/span>komunika\u010dn\u00ed<\/span> kampa<\/span>\u0148 zna\u010dky Voc\u00edlka<\/span>, tento<\/span>kr\u00e1t s\u202fprim\u00e1rn\u00edm zam\u011b\u0159en\u00edm <\/span>na<\/span> ku\u0159ec\u00ed maso<\/span> z\u202f\u010desk\u00fdch chov\u016f a jeho zpracov\u00e1n\u00ed nejen pro letn\u00ed grilov\u00e1n\u00ed<\/span>. Kampa\u0148 <\/span>s\u202fambasadorem zna\u010dky Janem Pun\u010doch\u00e1\u0159em <\/span>se objev\u00ed ve v\u0161ech komunika\u010dn\u00edch kan\u00e1lech.<\/span><\/p>\n

\u201eP\u0159i zalo\u017een\u00ed zna\u010dky jsme si p\u0159\u00e1li, aby si z\u00e1kazn\u00edci v na\u0161ich supermarketech mohli zakoupit <\/span><\/i>kvalitn\u00ed <\/span><\/i>\u010desk\u00e9 maso a masn\u00e9 produkty vyroben\u00e9 z\u202f\u010desk\u00fdch surovin. To se n\u00e1m tak\u00e9 poda\u0159ilo<\/span><\/i>, co\u017e dokazuj\u00ed nejen prodejn\u00ed v\u00fdsledky <\/span><\/i>Voc\u00edlky<\/span><\/i>, ale i v\u00edt\u011bzstv\u00ed v\u202fnejr\u016fzn\u011bj\u0161\u00edch sout\u011b\u017e\u00edch a testech,\u201c<\/span><\/i> radost,<\/span><\/i>\u201c <\/span>\u0159\u00edk\u00e1<\/span> gener\u00e1ln\u00ed \u0159editel BILLA \u010cR, Jaroslaw Szczypka.<\/span> \u201e<\/span>Oba z\u00edskan\u00e9 tituly pro <\/span><\/i>Voc\u00edlku<\/span><\/i> potvrzuj\u00ed, \u017ee odv\u00e1d\u00edme dobrou pr\u00e1ci a na\u0161i z\u00e1kazn\u00edci i odborn\u00e1 ve\u0159ejnost na\u0161e kroky vn\u00edmaj\u00ed pozitivn\u011b. Z ud\u011blen\u00fdch <\/span><\/i>ocen\u011bn\u00ed<\/span><\/i> m\u00e1me velkou radost,<\/span><\/i>\u201c <\/span>dodal<\/span> Jaroslaw Szczypka.<\/span><\/p>\n

BILLA a sortiment jej\u00edch priv\u00e1tn\u00edch zna\u010dek<\/span><\/b>\u00a0<\/span><\/p>\n

V sortimentu BILLA naleznou z\u00e1kazn\u00edci krom\u011b priv\u00e1tn\u00ed zna\u010dky Voc\u00edlka dal\u0161\u00edch 17 priv\u00e1tn\u00edch zna\u010dek. V\u202fnab\u00eddce je tak celkov\u011b 2 069 artikl\u016f od celkem 254 dodavatel\u016f, z\u202fnich\u017e 134 jsou \u010desk\u00e9 firmy. Celkov\u00fd pod\u00edl priv\u00e1tn\u00edch zna\u010dek na obratu firmy byl za lo\u0148sk\u00fd rok v\u00edce ne\u017e 22 %.<\/span><\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Nej\u00fasp\u011b\u0161n\u011bj\u0161\u00ed prit\u00e1vn\u00ed \u010desk\u00e1 zna\u010dka Voc\u00edlka spole\u010dnosti BILLA zaznamenala v\u202fposledn\u00edch m\u011bs\u00edc\u00edch n\u011bkolik v\u00fdznamn\u00fdch \u00fasp\u011bch\u016f.
\nV\u202fposledn\u00edch 6 m\u011bs\u00edc\u00edch z\u00edskala hned 2 presti\u017en\u00ed ocen\u011bn\u00ed \u2013 Nejd\u016fv\u011bryhodn\u011bj\u0161\u00ed zna\u010dka 2020 a Czech Superbrands 2021 v\u202fkategori\u00edch masa a masn\u00fdch produkt\u016f. Z\u00e1rove\u0148 se jej\u00ed prodeje oproti roku 2019 nav\u00fd\u0161ili na 20\u202f000 prodan\u00fdch tun, tedy t\u00e9m\u011b\u0159 o 54 %. Hlavn\u00ed benefity Voc\u00edlky BILLA odkomunikuje v\u202fnov\u00e9 komunika\u010dn\u00ed kampani tentokr\u00e1t zam\u011b\u0159en\u00e9 na ku\u0159ec\u00ed maso.<\/p>\n","protected":false},"author":48,"featured_media":12259,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-12244","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"\nPriv\u00e1tn\u00ed zna\u010dka Voc\u00edlka spole\u010dnosti BILLA posiluje. 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