{"id":12267,"date":"2021-05-21T12:44:06","date_gmt":"2021-05-21T10:44:06","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=12267"},"modified":"2021-05-21T12:44:06","modified_gmt":"2021-05-21T10:44:06","slug":"billa-aktivuje-plan-b","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/billa-aktivuje-plan-b\/","title":{"rendered":"BILLA aktivuje Pl\u00e1n B"},"content":{"rendered":"

Nejr\u016fzn\u011bj\u0161\u00edch udr\u017eiteln\u00fdch pl\u00e1n\u016f m\u00e1 na\u0161e spole\u010dnost mnoho. Sna\u017e\u00edme se recyklovat, zach\u00e1zet \u0161etrn\u011b s\u202fp\u0159\u00edrodn\u00edmi zdroji, nal\u00e9z\u00e1me zdroje alternativn\u00ed, zachra\u0148ujeme \u017eivo\u010di\u0161n\u00e9 druhy i p\u0159\u00edrodu okolo n\u00e1s.\u00a0 BILLA tyto aktivity realizuje tak\u00e9, nicm\u00e9n\u011b si je v\u011bdoma toho, \u017ee pro z\u00e1chranu na\u0161\u00ed planety je t\u0159eba se nad t\u011bmito aktivitami zam\u00fd\u0161let v\u00edce komplexn\u011bji a v\u202fmnohem v\u011bt\u0161\u00edm detailu.<\/span><\/p>\n

PL\u00c1N B <\/span>posunuje st\u00e1vaj\u00edc\u00ed aktivity spole\u010dnosti BILLA d\u00e1le. Vyprodukovan\u00e9 plasty nejen t\u0159\u00edd\u00ed, ale z\u00e1rove\u0148 p\u0159em\u00fd\u0161l\u00ed o tom, jak je d\u00e1le vyu\u017e\u00edt. Proto se v\u202fposledn\u00edch letech zab\u00fdv\u00e1 velmi intenzivn\u011b druhotn\u00fdm zpracov\u00e1n\u00edm <\/span>surovin, <\/span>ze kter\u00fdch vyr\u00e1b\u00ed <\/span>n\u00e1kupn\u00ed ta\u0161ky z\u202frecyklovan\u00e9ho plastu, polyesterov\u00e9 ta\u0161ky z\u202fplast\u016f vyloven\u00fdch v\u202fSevern\u00edm Pacifiku nebo opakovan\u011b pou\u017eiteln\u00e9 re-s\u00e1\u010dky na ovoce a zeleninu<\/span>. <\/span>Celkem BILLA vyu\u017eila 426 tun plastu k v\u00fdrob\u011b recyklovan\u00fdch plastov\u00fdch ta\u0161ek a <\/span>res\u00e1\u010dk\u016f<\/span>.<\/span><\/p>\n

\u201e<\/span><\/i>U obal\u016f\u00a0 se rovn\u011b\u017e zam\u011b\u0159ujeme na portfolio priv\u00e1tn\u00edch zna\u010dek, kde m\u00e1me ambici nahradit ve\u0161ker\u00fd obalov\u00fd materi\u00e1l pln\u011b recyklovateln\u00fdm. R\u00e1di bychom, aby p\u0159i spr\u00e1vn\u00e9m vyt\u0159\u00edd\u011bn\u00ed nic neskon\u010dilo na skl\u00e1dce nebo ve spalovn\u011b. Touto optikou se chceme pod\u00edvat i na oblast \u201epomocn\u00fdch\u201c obal\u016f v lah\u016fdk\u00e1ch. Sna\u017e\u00edme se, aby to lid\u00e9, kte\u0159\u00ed jsou ochotni zab\u00fdvat se spr\u00e1vn\u00fdm\u00a0<\/span><\/i>t\u0159\u00edd\u011bn\u00edm odpadu, m\u011bli s na\u0161imi produkty co nejsnadn\u011bj\u0161\u00ed,\u201c<\/span><\/i> \u0159\u00edk\u00e1 Ivan Holub, koordin\u00e1tor udr\u017eiteln\u00e9ho rozvoje spole\u010dnosti BILLA \u010cR<\/span>.<\/span><\/p>\n

V\u202fr\u00e1mci pil\u00ed\u0159e tzv. zelen\u00fdch produkt\u016f spole\u010dnosti BILLA ne\u0159e\u0161\u00ed jen obaly, ale zahrnuje p<\/span>od n\u011b nap\u0159\u00edklad i bio produkty \u010di agendu \u017eivotn\u00edch podm\u00ednek hospod\u00e1\u0159sk\u00fdch zv\u00ed\u0159at. <\/span>Prvn\u00ed napln\u011bn\u00fdm c\u00edlem je v\u202ft\u00e9to oblasti ukon\u010den\u00ed prodeje <\/span>klecov\u00fdch vajec do roku 2023. A <\/span>BILLA byla <\/span>v\u016fbec prvn\u00ed <\/span>obchodn\u00ed<\/span> \u0159et\u011bzec, kt<\/span>er\u00fd se k takov\u00e9mu c\u00edli zav\u00e1zal<\/span>.<\/span><\/p>\n

Dal\u0161\u00edm k<\/span><\/i>onkr\u00e9tn\u00edm krokem, <\/span><\/i>kter\u00fd<\/span><\/i> ji\u017e realizujeme, je za\u0159azov\u00e1n\u00ed produkt\u016f s r\u016fzn\u00fdmi certifikacemi, nap\u0159\u00edklad <\/span><\/i>Fairtrade<\/span><\/i>, <\/span><\/i>Rainforest<\/span><\/i> Alliance<\/span><\/i> nebo MSC, kter\u00e9 deklaruj\u00ed udr\u017eiteln\u00fd nebo soci\u00e1ln\u011b <\/span><\/i>odpov\u011bdn\u00fd p\u0159\u00edstup, do na\u0161eho st\u00e1l\u00e9ho portfolia,\u201c <\/span>zmi\u0148uje Ivan Holub.<\/span><\/p>\n

Nejnov\u011bj\u0161\u00edm projektem, na kter\u00e9m BILLA intenzivn\u011b pracuje, jsou projekty na ochranu <\/span>biodiverzity a<\/span> p\u0159\u00edrodn\u00edch zdroj\u016f<\/span>. Na ja\u0159e tohoto roku BILLA podpo\u0159ila <\/span>jarn\u00ed <\/span>migraci ohro\u017een\u00fdch oboj\u017eiveln\u00edk\u016f a roz\u0161\u00ed\u0159ila t\u00edm aktivity, na kter\u00fdch spolupracuje s\u202f\u010cesk\u00fdm svazem ochr\u00e1nc\u016f p\u0159\u00edrody. Z\u00e1rove\u0148 pokra\u010duje ve v\u00fdsadb\u011b \u010di renovaci ovocn\u00fdch sad\u016f a alej\u00ed, aby do p\u0159\u00edrody navr\u00e1tila p\u016fvodn\u00ed ovocn\u00e9 druhy. <\/span>Letos do v\u00fdsadby p\u016fvodn\u00edch ovocn\u00fdch odr\u016fd BILLA investuje v\u00edce ne\u017e 7\u202f500\u202f000 K\u010d.\u00a0<\/span>\u00a0<\/span><\/p>\n

Dal\u0161\u00edm pil\u00ed\u0159em a ned\u00edlnou sou\u010d\u00e1st\u00ed na\u0161eho udr\u017eiteln\u00e9ho p\u0159\u00edstupu jsou neodmysliteln\u011b z<\/span>am\u011bstnanci<\/span>, proto\u017ee byznys bez lid\u00ed d\u011blat nejde, a udr\u017eitelnost u\u017e v\u016fbec ne. <\/span>V\u202ft\u00e9to oblasti BILLA pracuje na zlep\u0161ov\u00e1n\u00ed pracovn\u00edch podm\u00ednek sv\u00fdch zam\u011bstnanc\u016f, kter\u00e9 by p\u0159isp\u011bly k\u202fjejich <\/span>vyv\u00e1\u017een\u00e9mu sklouben\u00ed pracovn\u00edho a osobn\u00edho \u017eivota. Jedn\u00edm z nejefektivn\u011bj\u0161\u00edch n\u00e1stroj\u016f je mo\u017enost zkr\u00e1cen\u00e9ho \u00favazku<\/span>, nicm\u00e9n\u011b v\u202fpl\u00e1nu je i cel\u00e1 \u0159ada dal\u0161\u00edch aktivit<\/span>.<\/span><\/p>\n

Aktivace Pl\u00e1nu B stoj\u00ed nicm\u00e9n\u011b na mnohem \u0161ir\u0161\u00edm v\u00fd\u010dtu aktivit. A\u0165 u\u017e je \u0159e\u010d o sni\u017eov\u00e1n\u00ed energetick\u00e9 n\u00e1ro\u010dnosti prodejen BILLA, instalaci <\/span>fotovoltaick\u00fdch<\/span> panel\u016f, <\/span>modern\u011bj\u0161\u00edch <\/span>chladic\u00edch <\/span>a mrazic\u00edch <\/span>technologi\u00ed<\/span>, <\/span>samoobslu\u017en\u00fdch pokladen nebo nahrazov\u00e1n\u00ed pap\u00edrov\u00fdch cenovek elektronick\u00fdmi.<\/span><\/p>\n

\u201e<\/span>Sou\u010dasn\u00e1 situace je bohu\u017eel <\/span>velmi v\u00e1\u017en<\/span>\u00e1. <\/span>U\u017e dnes <\/span><\/i>v\u00edme, \u017ee je<\/span><\/i> zcela nevyhnuteln\u00e9 podnikat kroky, kter\u00e9 zajist\u00ed udr\u017eitelnou budoucnost <\/span><\/i>na Zemi <\/span><\/i>a perspektivn\u011bj\u0161\u00ed vyhl\u00eddky pro<\/span><\/i> na\u0161e<\/span><\/i> dal\u0161\u00ed <\/span><\/i>generace. Obchodov\u00e1n\u00ed s\u202fpotravinami bude s\u202fohledem na ka\u017edodennost n\u00e1kup\u016f v\u017edy v\u202fpop\u0159ed\u00ed celospole\u010densk\u00e9ho a medi\u00e1ln\u00edho z\u00e1jmu.<\/span><\/i> Tuto odpov\u011bdnost p\u0159ij\u00edm\u00e1me. Ov\u0161em bez <\/span><\/i>aktivn\u00edho <\/span><\/i>zapojen\u00ed <\/span><\/i>n\u00e1s v\u0161ech<\/span><\/i> to nezvl\u00e1dneme<\/span><\/i>,<\/span><\/i>\u201c\u00a0<\/span><\/i> dod\u00e1v\u00e1<\/span> Ivan <\/span>Holub<\/span>.<\/span> \u201e<\/span>M\u011blo-li lidstvo dosud v\u016fbec n\u011bjak\u00fd pl\u00e1n, p\u0159est<\/span><\/i>\u00e1v\u00e1 b\u00fdt funk\u010dn\u00ed<\/span><\/i>. Je nejvy\u0161\u0161\u00ed \u010das oto\u010dit kormidlem. P\u0159i\u0161el \u010das <\/span><\/i>na<\/span><\/i> PL\u00c1N B<\/span><\/i>,<\/span><\/i>\u201c<\/span> dod\u00e1v\u00e1 Ivan Holub.<\/span>\u00a0<\/span><\/p>\n

V\u00edce o Pl\u00e1nu B z\u00e1kazn\u00edci naleznou na <\/span>www.planbill<\/span>a<\/span>.cz<\/span><\/a>.<\/span><\/p>\n

\"\"<\/a><\/p>\n

\"\"<\/a> \"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Kdy jindy ne\u017e symbolicky u p\u0159\u00edle\u017eitosti Dne Zem\u011b (22. dubna) aktivovat komplexn\u00ed pl\u00e1n pro udr\u017eitelnost?! BILLA \u010cesk\u00e1 republika jej spou\u0161t\u00ed se zam\u011b\u0159en\u00edm na 4 hlavn\u00ed pil\u00ed\u0159e, aby pomohla odvr\u00e1tit nep\u0159\u00edzniv\u00fd environment\u00e1ln\u00ed v\u00fdvoj ve sv\u011bt\u011b, kter\u00fd m\u016f\u017ee m\u00edt do budoucna pro lidstvo nedoz\u00edrn\u00e9 n\u00e1sledky. Soust\u0159ed\u00ed se na \u010dty\u0159i hlavn\u00ed kapitoly: Zelen\u00e9 produkty, Energie, klima a \u017eivotn\u00ed prost\u0159ed\u00ed, Zam\u011bstnanci a Spole\u010densk\u00e1 odpov\u011bdnost.
\nZd\u00e1lo by se, \u017ee d\u011bl\u00e1me mnoho, ale\u2026<\/p>\n","protected":false},"author":48,"featured_media":9407,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-12267","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"\nBILLA aktivuje Pl\u00e1n B - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/billa-aktivuje-plan-b\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BILLA aktivuje Pl\u00e1n B - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Kdy jindy ne\u017e symbolicky u p\u0159\u00edle\u017eitosti Dne Zem\u011b (22. dubna) aktivovat komplexn\u00ed pl\u00e1n pro udr\u017eitelnost?! BILLA \u010cesk\u00e1 republika jej spou\u0161t\u00ed se zam\u011b\u0159en\u00edm na 4 hlavn\u00ed pil\u00ed\u0159e, aby pomohla odvr\u00e1tit nep\u0159\u00edzniv\u00fd environment\u00e1ln\u00ed v\u00fdvoj ve sv\u011bt\u011b, kter\u00fd m\u016f\u017ee m\u00edt do budoucna pro lidstvo nedoz\u00edrn\u00e9 n\u00e1sledky. Soust\u0159ed\u00ed se na \u010dty\u0159i hlavn\u00ed kapitoly: Zelen\u00e9 produkty, Energie, klima a \u017eivotn\u00ed prost\u0159ed\u00ed, Zam\u011bstnanci a Spole\u010densk\u00e1 odpov\u011bdnost. 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