{"id":12544,"date":"2021-06-17T16:10:34","date_gmt":"2021-06-17T14:10:34","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=12544"},"modified":"2021-06-24T17:17:21","modified_gmt":"2021-06-24T15:17:21","slug":"volba-spotrebitelu-9-privatnich-vyrobku-billa-ziskava-titul-nejlepsi-novinka-2021","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/volba-spotrebitelu-9-privatnich-vyrobku-billa-ziskava-titul-nejlepsi-novinka-2021\/","title":{"rendered":"Volba spot\u0159ebitel\u016f: 9 priv\u00e1tn\u00edch v\u00fdrobk\u016f BILLA z\u00edsk\u00e1v\u00e1 titul Nejlep\u0161\u00ed novinka 2021"},"content":{"rendered":"<p><span class=\"TextRun SCXW265595543 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW265595543 BCX4\">Na dne\u0161n\u00edm vyhl\u00e1\u0161en\u00ed v\u00fdsledk\u016f 21. ro\u010dn\u00edku marketingov\u00e9ho programu Volba spot\u0159ebitel\u016f \u2013 Nejlep\u0161\u00ed novinka<\/span><span class=\"NormalTextRun SCXW265595543 BCX4\">,<\/span><span class=\"NormalTextRun SCXW265595543 BCX4\"> z\u00edskala spole\u010dnost BILLA celkem dev\u011bt prvenstv\u00ed s\u202fprodukty sv\u00fdch priv\u00e1tn\u00edch zna\u010dek. Bodovaly p\u0159ev\u00e1\u017en\u011b rostlinn\u00e9 n\u00e1poje zna\u010dky BILLA BIO v\u202fnov\u011b zaveden\u00e9 kategorii Vegetari\u00e1nsk\u00e9 a&nbsp;vegansk\u00e9 <\/span><span class=\"NormalTextRun SCXW265595543 BCX4\">n\u00e1poje<\/span><span class=\"NormalTextRun SCXW265595543 BCX4\">. Roz\u0161i\u0159ov\u00e1n\u00edm nab\u00eddky rostlinn\u00fdch a&nbsp;bio v\u00fdrobk\u016f BILLA reaguje na s\u00edl\u00edc\u00ed trend udr\u017eitelnosti ve stravov\u00e1n\u00ed.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW115464068 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW115464068 BCX4\">Spot\u0159ebitel\u00e9 ocenili v\u0161ech p\u011bt variant nov\u00fdch\u202frostlinn\u00fdch\u202fn\u00e1poj\u016f.\u202fLogem Nejlep\u0161\u00ed novinka 2021 v&nbsp;kategorii Vegetari\u00e1nsk\u00e9 a&nbsp;vegansk\u00e9 n\u00e1poje se tak\u202f<\/span><span class=\"NormalTextRun SCXW115464068 BCX4\">m\u016f\u017ee<\/span><span class=\"NormalTextRun SCXW115464068 BCX4\"> prezentovat\u202fBILLA BIO r\u00fd\u017eov\u00fd n\u00e1poj s&nbsp;kalciem 1l, BILLA BIO mandlov\u00fd n\u00e1poj 1l, BILLA BIO ovesn\u00fd n\u00e1poj s&nbsp;kalciem 1l, BILLA BIO s\u00f3jov\u00fd n\u00e1poj natural 1l, BILLA BIO s\u00f3jov\u00fd n\u00e1poj s&nbsp;vanilkou 1l.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW136941757 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136941757 BCX4\">\u201eZ\u00e1jem\u202fspot\u0159ebitel\u016fm\u202fo nov\u00e9 produkty priv\u00e1tn\u00edch zna\u010dek n\u00e1s velmi t\u011b\u0161\u00ed.\u202f\u00dasp\u011bchy\u202f\u010di p\u0159\u00edpadn\u00e9 ne\u00fasp\u011bchy v\u202fprogramu Volba spot\u0159ebitel\u016f jsou\u202fpro n\u00e1s v\u017edy d\u016fle\u017eitou zp\u011btnou vazbou\u202fa ukazatelem. Pom\u00e1haj\u00ed n\u00e1m\u202fl\u00e9pe\u202f<\/span><\/span><span class=\"TextRun Highlight SCXW136941757 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136941757 BCX4\">reagovat na p\u0159\u00e1n\u00ed spot\u0159ebitel\u016f a&nbsp;flexibiln\u011b uzp\u016fsobovat na\u0161i nab\u00eddku\u202fjejich\u202fpo\u017eadavk\u016fm<\/span><\/span><span class=\"TextRun SCXW136941757 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136941757 BCX4\">,\u201c\u202f<\/span><\/span><span class=\"TextRun SCXW136941757 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW136941757 BCX4\">\u0159ekla mana\u017eerka korpor\u00e1tn\u00ed komunikace BILLA Dana Brat\u00e1nkov\u00e1.<\/span><\/span><\/p>\n<p><span class=\"NormalTextRun BCX4 SCXW17324761\">V\u202fkategorii Lah\u016fdek se staly Nejlep\u0161\u00ed novinkou roku BILLA Okurky ve sladkokysel\u00e9m n\u00e1levu 360 g.<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\"> V\u202fkategorii Ml\u00e9\u010dn\u00fdch <\/span><span class=\"NormalTextRun BCX4 SCXW17324761\">n\u00e1poj\u016f<\/span> <span class=\"NormalTextRun BCX4 SCXW17324761\">z\u00edskaly\u202fprvn\u00ed<\/span> <span class=\"NormalTextRun BCX4 SCXW17324761\">m\u00edsto\u202fkef\u00edrov\u00e1\u202fml\u00e9ka\u202f<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">Clever<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\">\u202ft\u0159ech<\/span> <span class=\"NormalTextRun BCX4 SCXW17324761\">p\u0159\u00edchut\u00ed;<\/span> <span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">Clever<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\"> Kef\u00edrov\u00e9 ml\u00e9ko <\/span><span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">natur<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\"> 500 g, <\/span><span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">Clever<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\"> Kef\u00edrov\u00e9 ml\u00e9ko jahodov\u00e9 450 g a&nbsp;<\/span><span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">Clever<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\"> Kef\u00edrov\u00e9 ml\u00e9ko meru\u0148kov\u00e9 450 g. Produkty <\/span><span class=\"NormalTextRun SpellingErrorV2 BCX4 SCXW17324761\">Clever<\/span><span class=\"NormalTextRun BCX4 SCXW17324761\">\u202fnesou tak\u00e9\u202fozna\u010den\u00ed \u010cesk\u00e1 potravina, kter\u00e9 zaru\u010duje tuzemskou v\u00fdrobu a&nbsp;min. 75% obsah \u010desk\u00fdch surovin.<\/span><\/p>\n<p><span class=\"TextRun SCXW26635057 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW26635057 BCX4\">Podkladem pro ud\u011blen\u00ed ocen\u011bn\u00ed jsou v\u00fdsledky v\u00fdzkumu,\u202fkter\u00fd\u202fi tento rok realizovala spole\u010dnost<\/span> <span class=\"NormalTextRun SpellingErrorV2 SpellingErrorHighlight SCXW26635057 BCX4\">Nielsen<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\">. Dotazov\u00e1n\u00ed <\/span><span class=\"NormalTextRun SCXW26635057 BCX4\">prob\u011bhlo<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\"> na reprezentativn\u00edm vzorku<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\"> 4\u202f000 respondent\u016f<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\">\u202fs\u202fc\u00edlem zjistit, kter\u00fd z&nbsp;<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\">v\u00fdrobk\u016f v&nbsp;ka\u017ed\u00e9 kategorii pova\u017euj\u00ed \u010de\u0161t\u00ed spot\u0159ebitel\u00e9 za nejlep\u0161\u00ed. Po\u0159adatelem sout\u011b\u017ee je spole\u010dnost<\/span><\/span><span class=\"TextRun SCXW26635057 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW26635057 BCX4\">\u202f<\/span><\/span><span class=\"TextRun SCXW26635057 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SpellingErrorV2 SCXW26635057 BCX4\">Atoz<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\"> Marketing <\/span><span class=\"NormalTextRun SpellingErrorV2 SCXW26635057 BCX4\">Services<\/span><span class=\"NormalTextRun SCXW26635057 BCX4\">.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>V\u00fdrobky priv\u00e1tn\u00edch zna\u010dek spole\u010dnosti BILLA zabodovaly v programu Volba spot\u0159ebitel\u016f 2021, kde z\u00edskaly hned n\u011bkolik prvenstv\u00ed. Na dne\u0161n\u00edm slavnostn\u00edm vyhl\u00e1\u0161en\u00ed v Alt\u00e1nech Kampa ud\u011blila porota ocen\u011bn\u00ed celkem dev\u00edti produkt\u016fm priv\u00e1tn\u00edch zna\u010dek BILLA, BILLA BIO a Clever. Na v\u00fdb\u011br m\u011bla tento rok ze 196 v\u00fdrobk\u016f v 60 r\u016fzn\u00fdch kategori\u00edch. Ocen\u011bn\u00e9 v\u00fdrobky BILLA reaguj\u00ed na popt\u00e1vku po ekologick\u00fdch, udr\u017eiteln\u00fdch a rostlinn\u00fdch produktech.<\/p>\n","protected":false},"author":48,"featured_media":12547,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-12544","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Volba spot\u0159ebitel\u016f: 9 priv\u00e1tn\u00edch v\u00fdrobk\u016f BILLA z\u00edsk\u00e1v\u00e1 titul Nejlep\u0161\u00ed novinka 2021 - Havas Prague<\/title>\n<meta name=\"description\" content=\"V\u00fdrobky priv\u00e1tn\u00edch zna\u010dek spole\u010dnosti BILLA zabodovaly v programu Volba spot\u0159ebitel\u016f 2021, kde z\u00edskaly hned n\u011bkolik prvenstv\u00ed.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/volba-spotrebitelu-9-privatnich-vyrobku-billa-ziskava-titul-nejlepsi-novinka-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Volba spot\u0159ebitel\u016f: 9 priv\u00e1tn\u00edch v\u00fdrobk\u016f BILLA z\u00edsk\u00e1v\u00e1 titul Nejlep\u0161\u00ed novinka 2021 - 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