{"id":12695,"date":"2021-07-26T11:44:56","date_gmt":"2021-07-26T09:44:56","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=12695"},"modified":"2021-07-26T12:49:55","modified_gmt":"2021-07-26T10:49:55","slug":"billa-zavadi-nakupni-kosiky-z-recyklatu","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/","title":{"rendered":"BILLA zav\u00e1d\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky z recykl\u00e1tu"},"content":{"rendered":"<p>Spole\u010dnost BILLA se dlouhodob\u011b sna\u017e\u00ed p\u0159\u00edrod\u011b uleh\u010dit, pravideln\u011b proto p\u0159ich\u00e1z\u00ed s\u202f\u0159e\u0161en\u00edmi, kter\u00e9 jsou ekologi\u010dt\u011bj\u0161\u00ed. Nejnov\u011bj\u0161\u00edm krokem ve strategii udr\u017eitelnosti, kterou spole\u010dnost zast\u0159e\u0161ila n\u00e1zvem Pl\u00e1n B, je v\u00fdm\u011bna dosavadn\u00edch n\u00e1kupn\u00edch p\u0159\u00edru\u010dn\u00edch ko\u0161\u00edk\u016f za nov\u00e9, vyroben\u00e9 z\u202frecykl\u00e1tu.<\/p>\n<p><span class=\"TextRun BCX4 SCXW120994460\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX4 SCXW120994460\">V<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">\u202fr\u00e1mci <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">P<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">l\u00e1n<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">u<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> B<\/span> <span class=\"NormalTextRun BCX4 SCXW120994460\">se <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">spole\u010dnost BILLA<\/span> <span class=\"NormalTextRun BCX4 SCXW120994460\">zam\u011b\u0159uje na<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> efektivn\u00ed vyu\u017eit\u00ed druhotn\u00fdch surovin<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> na v\u00fdrobu n\u00e1kupn\u00edch <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">ko\u0161\u016f a&nbsp;ta\u0161ek<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">.<\/span> <\/span><span class=\"TextRun BCX4 SCXW120994460\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun BCX4 SCXW120994460\">V\u202f<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">leto\u0161n\u00ed<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">m <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">ro<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">ce se<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> zam\u011b\u0159il<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">a<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> na polypropylenov\u00e9<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> p\u0159\u00edru\u010dn\u00ed<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> n\u00e1kupn\u00ed\u202fko\u0161\u00edky. Nechal<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">a<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> vyrobit sadu<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> \u0161etrn\u011bj\u0161\u00edch ko\u0161\u00edku, <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">kter\u00e9 obsahuj\u00ed 75-95&nbsp;% recyklovan\u00e9ho plastu<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">. <\/span><\/span><span class=\"TextRun BCX4 SCXW120994460\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun BCX4 SCXW120994460\">P\u0159ed plo\u0161n\u00fdm zaveden\u00edm<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> spole\u010dnost BILLA<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> ko\u0161\u00edky po<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">drobila<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> testov\u00e1n\u00ed na<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> celkem<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> \u010dty\u0159ech prodejn\u00e1ch<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> v\u202fPraze, Brn\u011b a&nbsp;Hav\u00ed\u0159ov\u011b. P<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">rvn<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">\u00ed kompletn\u011b vybavenou<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\"> prodejnou<\/span> <span class=\"NormalTextRun BCX4 SCXW120994460\">t\u011bmito ko\u0161\u00edky <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">se stal n<\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">ed\u00e1vno <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">otev\u0159en\u00fd supermarket <\/span><span class=\"NormalTextRun BCX4 SCXW120994460\">v\u202fpra\u017esk\u00fdch Kbel\u00edch.<\/span><\/span><\/p>\n<p><span class=\"TextRun SCXW152201764 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><em><span class=\"NormalTextRun SCXW152201764 BCX4\">\u201e<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">T\u00edmto krokem podporujeme my\u0161lenku cirkul\u00e1rn\u00ed ekonomiky. Na\u0161\u00ed ambic\u00ed je vyu\u017e\u00edvat materi\u00e1ly co nejd\u00e9le a&nbsp;zamezit tak jejich pl\u00fdtv\u00e1n\u00edm<\/span><\/em><span class=\"NormalTextRun SCXW152201764 BCX4\"><em>,\u201c<\/em> \u0159\u00edk\u00e1 <\/span><\/span><span class=\"TextRun SCXW152201764 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152201764 BCX4\">Ivan Holub<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">, <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">koordin\u00e1tor udr\u017eiteln\u00e9ho rozvoje<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> BILLA \u010cR<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">.<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> V\u00fdm\u011bna ko\u0161\u00edk\u016f <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">na <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">ostatn\u00edch<\/span> <span class=\"NormalTextRun SCXW152201764 BCX4\">prodejn\u00e1ch<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> bude prob\u00edhat v\u202fmoment\u011b, kdy se <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">st\u00e1vaj\u00edc\u00ed <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">opot\u0159ebuj\u00ed. <\/span><\/span><em><span class=\"TextRun SCXW152201764 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW152201764 BCX4\">\u201e<\/span><\/span><\/em><span class=\"TextRun SCXW152201764 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><em><span class=\"NormalTextRun SCXW152201764 BCX4\">Nechceme vy\u0159azovat funk\u010dn\u00ed ko\u0161\u00edky jen proto, \u017ee nejsou recyklovan\u00e9, proto bude proces nahrazov\u00e1n\u00ed prob\u00edhat postupn\u011b<\/span><\/em><span class=\"NormalTextRun SCXW152201764 BCX4\"><em>\u201c<\/em>,<\/span><\/span><span class=\"TextRun SCXW152201764 BCX4\" lang=\"CS-CZ\" xml:lang=\"CS-CZ\" data-contrast=\"none\"><span class=\"NormalTextRun SCXW152201764 BCX4\"> dodal Ivan Holub.<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> Ve\u0161ker\u00e9 <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">budouc\u00ed nov\u011b<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> otev\u0159en\u00e9 prodejny bud<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">e<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> \u0159et\u011bzec vybavovat jen <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">t\u011bmito ko\u0161\u00edky.<\/span> <span class=\"NormalTextRun SCXW152201764 BCX4\">Star\u00e9<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">, poni\u010den\u00e9<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\"> k<\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">o\u0161\u00edky<\/span> <span class=\"NormalTextRun SCXW152201764 BCX4\">BILLA <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">pl\u00e1nuje <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">d\u00e1le <\/span><span class=\"NormalTextRun SCXW152201764 BCX4\">recyklovat.<\/span><\/span><\/p>\n<p><span class=\"NormalTextRun BCX4 SCXW19607550\">K<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">o\u0161\u00edk<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">y<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\"> z&nbsp;recykl\u00e1tu<\/span> <span class=\"NormalTextRun BCX4 SCXW19607550\">jsou vyr\u00e1b\u011bny v<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\"> \u010cesk\u00e9 republice, co\u017e je<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\"> dal\u0161\u00edm pozitivn\u00edm environment\u00e1ln\u00edm aspektem, kter\u00fd <\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">\u0159et\u011bzec <\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">p\u0159i v\u00fdb\u011bru nov\u00e9ho dodavatele zohlednil<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">. N\u00e1klady na v\u00fdrobu jednoho \u0161etrn\u011bj\u0161\u00ed<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">ho<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\"> ko\u0161\u00edku z\u202frecykl\u00e1tu j<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">sou<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\"> obdobn<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">\u00e9<\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">. <\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">Nov\u00fd <\/span><span class=\"NormalTextRun BCX4 SCXW19607550\">ko\u0161\u00edk z\u202frecykl\u00e1tu unese<\/span> <span class=\"NormalTextRun BCX4 SCXW19607550\">a\u017e 20 kg n\u00e1kupu.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Nov\u00e9\u202fko\u0161\u00edky\u202fobsahuj\u00ed mezi 75-95 % recyklovan\u00e9ho plastu. Jejich ekologick\u00e1 stopa p\u0159i v\u00fdrob\u011b je tak oproti b\u011b\u017en\u00fdm ko\u0161\u00edk\u016fm v\u00fdrazn\u011b men\u0161\u00ed. Nov\u011b otev\u0159en\u00e1 prodejna v\u202fPraze Kbely je prvn\u00edm supermarketem \u0159et\u011bzce, vybaven\u00fdm n\u00e1kupn\u00edmi ko\u0161\u00edky z\u202frecyklovan\u00e9ho plastu, dal\u0161\u00ed budou n\u00e1sledovat.<\/p>\n","protected":false},"author":48,"featured_media":12712,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-12695","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BILLA zav\u00e1d\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky z recykl\u00e1tu - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BILLA zav\u00e1d\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky z recykl\u00e1tu - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Nov\u00e9\u202fko\u0161\u00edky\u202fobsahuj\u00ed mezi 75-95 % recyklovan\u00e9ho plastu. Jejich ekologick\u00e1 stopa p\u0159i v\u00fdrob\u011b je tak oproti b\u011b\u017en\u00fdm ko\u0161\u00edk\u016fm v\u00fdrazn\u011b men\u0161\u00ed. Nov\u011b otev\u0159en\u00e1 prodejna v\u202fPraze Kbely je prvn\u00edm supermarketem \u0159et\u011bzce, vybaven\u00fdm n\u00e1kupn\u00edmi ko\u0161\u00edky z\u202frecyklovan\u00e9ho plastu, dal\u0161\u00ed budou n\u00e1sledovat.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-26T10:49:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/07\/1200x600-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/\",\"url\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/\",\"name\":\"BILLA zav\u00e1d\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky z recykl\u00e1tu - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/07\/1200x600-1.jpg\",\"datePublished\":\"2021-07-26T09:44:56+00:00\",\"dateModified\":\"2021-07-26T10:49:55+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/#primaryimage\",\"url\":\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/07\/1200x600-1.jpg\",\"contentUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2021\/07\/1200x600-1.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/billa-zavadi-nakupni-kosiky-z-recyklatu\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pressroom\",\"item\":\"https:\/\/havas.cz\/pressroom\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"BILLA zav\u00e1d\u00ed n\u00e1kupn\u00ed ko\u0161\u00edky z recykl\u00e1tu\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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