{"id":12945,"date":"2021-08-31T12:12:21","date_gmt":"2021-08-31T10:12:21","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=12945"},"modified":"2023-11-16T11:56:23","modified_gmt":"2023-11-16T10:56:23","slug":"na-trh-prichazeji-testoviny-a-omacky-vitana-prima-cucina-s-vuni-italie","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/na-trh-prichazeji-testoviny-a-omacky-vitana-prima-cucina-s-vuni-italie\/","title":{"rendered":"Na trh p\u0159ich\u00e1zej\u00ed t\u011bstoviny a om\u00e1\u010dky Vitana Prima Cucina s v\u016fn\u00ed It\u00e1lie"},"content":{"rendered":"<p>Z v\u00fdzkumu agentury Kantar vypl\u00fdv\u00e1, \u017ee minim\u00e1ln\u011b 62&nbsp;% z\u00e1kazn\u00edk\u016f t\u011bstoviny kupuje n\u011bkolikr\u00e1t m\u011bs\u00ed\u010dn\u011b, hotovou om\u00e1\u010dku si k&nbsp;nim zakoup\u00ed alespo\u0148 jednou za m\u011bs\u00edc 43&nbsp;% z\u00e1kazn\u00edk\u016f.* Vitana reaguje na popt\u00e1vku a&nbsp;svou nab\u00eddku p\u0159\u00edlohov\u00fdch produkt\u016f roz\u0161i\u0159uje o&nbsp;t\u011bstoviny a&nbsp;hotov\u00e9 om\u00e1\u010dky. T\u011bstoviny Vitana Prima Cucina jsou vyroben\u00e9 ze 100% umlet\u00e9 tvrdozrnn\u00e9 kvalitn\u00ed p\u0161enice p\u0159\u00edmo v&nbsp;It\u00e1lii, neobsahuj\u00ed vejce, a&nbsp;jsou tak vhodn\u00e9 i&nbsp;pro vegany. Hotov\u00e9 raj\u010datov\u00e9 a&nbsp;smetanov\u00e9 om\u00e1\u010dky jsou inspirovan\u00e9 It\u00e1li\u00ed, ale chu\u0165ov\u011b uzp\u016fsoben\u00e9 preferenc\u00edm \u010desk\u00e9ho spot\u0159ebitele.<\/p>\n<p><em>\u201eU om\u00e1\u010dek klademe velk\u00fd d\u016fraz na jejich kvalitu, om\u00e1\u010dky od Vitana Prima Cucina proto obsahuj\u00ed drcen\u00e1 raj\u010data nam\u00edsto raj\u010datov\u00e9ho pyr\u00e9,\u201c<\/em> \u0159\u00edk\u00e1 Petra \u017duffov\u00e1, produktov\u00e1 mana\u017eerka spole\u010dnosti Orkla Foods \u010cesko a&nbsp;Slovensko. <em>\u201eNov\u00e9 t\u011bstoviny Vitana Prima Cucina poch\u00e1zej\u00ed z\u00a0italsk\u00e9 rodinn\u00e9 firmy s\u00a0tradic\u00ed od roku 1947, kter\u00e1 pro jejich v\u00fdrobu pou\u017e\u00edv\u00e1 kvalitn\u00ed tvrdou p\u0161enici Trinicum durum,\u201c <\/em>dod\u00e1v\u00e1 \u017duffov\u00e1.<\/p>\n<p>V\u00a0r\u00e1mci kampan\u011b bude na l\u00e9to v\u00a0televizi nasazen reklamn\u00ed spot. Produkt bude podpo\u0159en tak\u00e9 in-store komunikac\u00ed, online komunikac\u00ed a&nbsp;speci\u00e1ln\u00edm promem o\u00a0hodnotn\u00e9 ceny.<\/p>\n<p>Produktov\u00e1 \u0159ada Vitana Prima Cucina zahrnuje:<\/p>\n<ul>\n<li>6 druh\u016f t\u011bstovin Vitana Prima Cucina \u2013 Macaroni, Farfalle, Fusilli, Penne, Spaghetti, Stortini<\/li>\n<li>5 druh\u016f raj\u010datov\u00fdch om\u00e1\u010dek Vitana Prima Cucina \u2013 Arrabiata, Olive &amp; Basilico, Napoletana, Bolognese, Basilico<\/li>\n<li>2 druhy smetanov\u00fdch om\u00e1\u010dek Vitana Prima Cucina \u2013 Carbonara, 4 Formaggi\n<p>*Kvantitativn\u00ed v\u00fdzkum, Kantar, 501 respondent\u016f, b\u0159ezen 2021<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pro zjednodu\u0161en\u00ed letn\u00edho va\u0159en\u00ed uv\u00e1d\u00ed \u010desk\u00e1 zna\u010dka Vitana na trh novou produktovou \u0159adu Prima Cucina, kter\u00e1 je inspirov\u00e1na v\u016fn\u00ed a kvalitou italsk\u00e9 kuchyn\u011b. Nyn\u00ed jsou pod logem Vitana a Prima Cucina v reg\u00e1lech nov\u011b k dost\u00e1n\u00ed t\u011bstoviny ze 100% semoliny, p\u011bt druh\u016f om\u00e1\u010dek z drcen\u00fdch raj\u010dat a dv\u011b varianty smetanov\u00fdch om\u00e1\u010dek.<\/p>\n","protected":false},"author":48,"featured_media":12946,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[203],"class_list":["post-12945","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-vitana"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Na trh p\u0159ich\u00e1zej\u00ed t\u011bstoviny a om\u00e1\u010dky Vitana Prima Cucina s v\u016fn\u00ed It\u00e1lie - Havas Prague<\/title>\n<meta name=\"description\" content=\"Vitana uv\u00e1d\u00ed na trh novou produktovou \u0159adu Prima Cucina, von\u00ed po It\u00e1lii.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/pressroom\/na-trh-prichazeji-testoviny-a-omacky-vitana-prima-cucina-s-vuni-italie\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Na trh p\u0159ich\u00e1zej\u00ed t\u011bstoviny a om\u00e1\u010dky Vitana Prima Cucina s v\u016fn\u00ed It\u00e1lie - 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