{"id":13529,"date":"2021-11-19T14:07:13","date_gmt":"2021-11-19T13:07:13","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=13529"},"modified":"2022-01-25T15:38:47","modified_gmt":"2022-01-25T14:38:47","slug":"recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/","title":{"rendered":"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce m\u00e1 letos BILLA"},"content":{"rendered":"

Pln\u00e9 reg\u00e1ly kvalitn\u00edch potravin, \u010derstv\u00e9ho ovoce a zeleniny z nejr\u016fzn\u011bj\u0161\u00edch kout\u016f sv\u011bta, v\u00fdrobk\u016f od \u010desk\u00fdch producent\u016f a prvov\u00fdrobc\u016f ze v\u0161ech oblast\u00ed na\u0161\u00ed republiky a prvot\u0159\u00eddn\u00ed servis, to jsou atributy, kter\u00e9 budou z\u00e1kazn\u00edky doprov\u00e1zet p\u0159i po\u0159izov\u00e1n\u00ed jejich n\u00e1kup\u016f p\u0159ed V\u00e1nocemi v obchodn\u00ed s\u00edti BILLA<\/p>\n

BILLA si i v leto\u0161n\u00edm roce uv\u011bdomuje, jak t\u011b\u017ek\u00e9 obdob\u00ed maj\u00ed z\u00e1kazn\u00edci v d\u016fsledku koronavirov\u00e9 krize za sebou. Aby jim pomohla o leto\u0161n\u00edch v\u00e1no\u010dn\u00edch sv\u00e1tc\u00edch u\u0161et\u0159it co nejv\u00edce, p\u0159ipravila pro n\u011b s\u00e9rii promo aktivit, kter\u00e9 jim pomohou za\u017e\u00edt ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce se sv\u00fdmi nejbli\u017e\u0161\u00edmi.<\/p>\n

V\u00e1no\u010dn\u00ed kampa\u0148 odstartovala nasazen\u00edm v\u00e1no\u010dn\u00edho spotu, jeho\u017e kreativn\u00ed koncept vznikl v\u00a0\u010desk\u00e9 pobo\u010dce agentury McCann Prague. Z\u00a0d\u00edlny agentury pak vze\u0161la i doprovodn\u00e1 komunikace na prodejny, do tisku a online. Do v\u00e1no\u010dn\u00edho kab\u00e1tu se obl\u00e9kne tak\u00e9 let\u00e1k spole\u010dnosti BILLA, kter\u00fd na sv\u00fdch 40 stran\u00e1ch nab\u00eddne je\u0161t\u011b v\u00edce atraktivn\u00edch cen a bonus\u016f pro v\u011brn\u00e9 z\u00e1kazn\u00edky a \u010dleny BILLA Bonus clubu.<\/p>\n

Prvn\u00ed z\u00a0\u0159ady aktivit, kter\u00e9 BILLA pro sv\u00e9 z\u00e1kazn\u00edky chyst\u00e1, je speci\u00e1ln\u00ed v\u00e1no\u010dn\u00ed \u010delo, kde z\u00e1kazn\u00edci naleznou v\u0161e pro pe\u010den\u00ed tradi\u010dn\u00edho v\u00e1no\u010dn\u00edho cukrov\u00ed na jednom m\u00edst\u011b. Chyb\u011bt nebudou ani recepty na tyto tradi\u010dn\u00ed cukrovinky, kter\u00e9 se v\u00a0\u010desk\u00fdch dom\u00e1cnostech pe\u010de.<\/p>\n

\u201eLeto\u0161n\u00ed V\u00e1noce chceme na\u0161im z\u00e1kazn\u00edk\u016fm co nejv\u00edce usnadnit, proto p\u0159ich\u00e1z\u00edme se s\u00e9ri\u00ed v\u00e1no\u010dn\u00edch aktivit pro snadn\u00fd n\u00e1kup,\u201c<\/em> \u0159\u00edk\u00e1 Lucie Pr\u016f\u0161ov\u00e1, marketingov\u00e1 \u0159editelka spole\u010dnosti BILLA \u010cR. \u201eNa\u0161e v\u011brn\u00e9 z\u00e1kazn\u00edky rovn\u011b\u017e odm\u011bn\u00edme za jejich n\u00e1kup u n\u00e1s a p\u0159edstav\u00edme recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce<\/em>,\u201c dod\u00e1v\u00e1 Lucie Pr\u016f\u0161ov\u00e1.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

BILLA v\u00a0r\u00e1mci komunika\u010dn\u00ed kampan\u011b chyst\u00e1 \u0159adu p\u0159ekvapen\u00ed pro sv\u00e9 z\u00e1kazn\u00edky. Z\u00e1kazn\u00edk\u016fm nab\u00eddne kvalitn\u00ed a \u010derstv\u00e9 potraviny, ovoce a zeleninu ze v\u0161ech kout\u016f sv\u011bta a prvot\u0159\u00eddn\u00ed servis, kter\u00fd v\u00a0p\u0159edv\u00e1no\u010dn\u00edm obdob\u00ed posiluje. Do televize BILLA nasazuje nov\u00fd v\u00e1no\u010dn\u00ed spot z lok\u00e1ln\u00ed produkce agentury McCann Prague. V\u00e1no\u010dn\u00ed komunika\u010dn\u00ed kampa\u0148 se objev\u00ed ve v\u0161ech reklamn\u00edch form\u00e1tech (TV, tisku i online).<\/p>\n","protected":false},"author":21,"featured_media":9399,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-13529","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"\nRecept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce m\u00e1 letos BILLA - Havas Prague<\/title>\n<meta name=\"description\" content=\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce BILLA letos v BILLE nalezne ka\u017ed\u00fd z\u00e1kazn\u00edk.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce m\u00e1 letos BILLA - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce BILLA letos v BILLE nalezne ka\u017ed\u00fd z\u00e1kazn\u00edk.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-25T14:38:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/07\/prodejna1600x440-0000-dsc-15813.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/\",\"url\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/\",\"name\":\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce m\u00e1 letos BILLA - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/07\/prodejna1600x440-0000-dsc-15813.jpg\",\"datePublished\":\"2021-11-19T13:07:13+00:00\",\"dateModified\":\"2022-01-25T14:38:47+00:00\",\"description\":\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce BILLA letos v BILLE nalezne ka\u017ed\u00fd z\u00e1kazn\u00edk.\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/#primaryimage\",\"url\":\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/07\/prodejna1600x440-0000-dsc-15813.jpg\",\"contentUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/07\/prodejna1600x440-0000-dsc-15813.jpg\",\"width\":1600,\"height\":440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/pressroom\/recept-na-ty-nejkrasnejsi-vanoce-ma-letos-billa\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pressroom\",\"item\":\"https:\/\/havas.cz\/pressroom\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Recept na ty nejkr\u00e1sn\u011bj\u0161\u00ed V\u00e1noce m\u00e1 letos BILLA\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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