{"id":6861,"date":"2020-01-27T11:33:33","date_gmt":"2020-01-27T09:33:33","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=6861"},"modified":"2020-01-27T11:33:36","modified_gmt":"2020-01-27T09:33:36","slug":"kocour-jako-obet-digitalnich-technologii-v-nove-kampani-moneta-money-bank","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/kocour-jako-obet-digitalnich-technologii-v-nove-kampani-moneta-money-bank\/","title":{"rendered":"Kocour jako ob\u011b\u0165 digit\u00e1ln\u00edch technologi\u00ed v nov\u00e9 kampani MONETA Money Bank"},"content":{"rendered":"\n<p>Kampa\u0148, kter\u00e1 m\u00e1 krom\u011b prodeje p\u016fj\u010dek podpo\u0159it i&nbsp;digitalizaci slu\u017eeb a&nbsp;produkt\u016f MONETA Money Bank, p\u0159ibli\u017euj\u00ed kreativn\u00ed \u0159editel\u00e9 agentury Jakub Kol\u00e1\u0159\u00edk a&nbsp;Petr \u010cech:&nbsp;<em>\u201eN\u00e1\u0161 koncept odpov\u00edd\u00e1 na ot\u00e1zku, jestli kocour dok\u00e1\u017ee un\u00e9st digit\u00e1ln\u00ed positioning zna\u010dky. Kdy\u017e se digitalizuje sv\u011bt, nen\u00ed d\u016fvod, aby se digitalizoval i&nbsp;kocour. Ten naopak s&nbsp;ve\u0161kerou digitalizac\u00ed mus\u00ed nesouhlasit, \u010d\u00edm\u017e si udr\u017e\u00ed konzistentnost sv\u00e9ho charakteru a&nbsp;z\u00e1rove\u0148 t\u00edm vyp\u00edchne v\u0161echny benefity, kter\u00e9 digit\u00e1ln\u00ed bankovnictv\u00ed p\u0159in\u00e1\u0161\u00ed p\u00e1n\u00ed\u010dkovi.\u201c&nbsp;<\/em><\/p>\n\n\n\n<p>V\u00a0p\u0159\u00edb\u011bhu nazvan\u00e9m Chytr\u00e1 dom\u00e1cnost se\u00a0kocour s\u00a0typicky sarkastick\u00fdm koment\u00e1\u0159em zkou\u0161\u00ed vypo\u0159\u00e1dat s\u00a0n\u00e1strahami digit\u00e1ln\u00edch technologi\u00ed, na kter\u00e9 si p\u00e1n\u00ed\u010dek p\u016fj\u010dil v\u00a0aplikaci Smart Banka ve sv\u00e9m mobilu. Ta je vlastn\u011b nep\u0159\u00edm\u00fdm zdrojem\u00a0p\u00e1n\u00ed\u010dkova pot\u011b\u0161en\u00ed i&nbsp;kocourova \u201eutrpen\u00ed\u201c.Kampa\u0148 b\u011b\u017e\u00ed od 24.&nbsp;ledna v&nbsp;TV, online a&nbsp;outdooru. Re\u017eie spotu se ujal Tom\u00e1\u0161 Ba\u0159ina v\u00a0produkci Boogie Films. Zvukovou signaturu s\u00a0jednoduchou chytlavou melodi\u00ed zkomponoval Ond\u0159ej Dvo\u0159\u00e1k.<\/p>\n\n\n\n<p><strong>Auto\u0159i kampan\u011b<\/strong><\/p>\n\n\n\n<p>Creative Director: Jakub Kol\u00e1\u0159\u00edk, Petr \u010cech<br>Copywriter: Petr \u010cech, Zdenek Buchtela<br>Art Director: Jakub Kol\u00e1\u0159\u00edk, Pavel Slov\u00e1\u010dek<br>Produkce: Tereza Letfusov\u00e1<br>Account Director: Lenka Ber\u00e1nkov\u00e1<\/p>\n","protected":false},"excerpt":{"rendered":"<p>MONETA Money Bank spou\u0161t\u00ed kampa\u0148 na podporu p\u016fj\u010dek, v n\u00ed\u017e hlavn\u00ed roli hraje op\u011bt kocour. Za nov\u00fdm konceptem stoj\u00ed agentura Havas, kter\u00e1 s n\u00edm loni zv\u00edt\u011bzila v tendru \u0161esti agentur.<\/p>\n","protected":false},"author":48,"featured_media":6841,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[207],"class_list":["post-6861","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-moneta-money-bank"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kocour jako ob\u011b\u0165 digit\u00e1ln\u00edch technologi\u00ed v nov\u00e9 kampani MONETA Money Bank - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/kocour-jako-obet-digitalnich-technologii-v-nove-kampani-moneta-money-bank\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kocour jako ob\u011b\u0165 digit\u00e1ln\u00edch technologi\u00ed v nov\u00e9 kampani MONETA Money Bank - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"MONETA Money Bank spou\u0161t\u00ed kampa\u0148 na podporu p\u016fj\u010dek, v n\u00ed\u017e hlavn\u00ed roli hraje op\u011bt kocour. 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