{"id":7175,"date":"2019-07-02T17:11:22","date_gmt":"2019-07-02T15:11:22","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=7175"},"modified":"2020-02-06T12:47:26","modified_gmt":"2020-02-06T10:47:26","slug":"ing-prebarvilo-nastupni-mosty-na-prazskem-letisti","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/","title":{"rendered":"ING p\u0159ebarvilo n\u00e1stupn\u00ed mosty na pra\u017esk\u00e9m leti\u0161ti"},"content":{"rendered":"\r\n

Marketingov\u00e1 strategie banky ING se dlouhodob\u011b sna\u017e\u00ed p\u0159ibl\u00ed\u017eit jej\u00edm z\u00e1kazn\u00edk\u016fm i \u0161irok\u00e9 ve\u0159ejnosti origin\u00e1ln\u00edm a autentick\u00fdm zp\u016fsobem. Nejnov\u011bj\u0161\u00edm m\u00edstem, kde se tato snaha projevila, je pra\u017esk\u00e9 leti\u0161t\u011b. Ve spolupr\u00e1ci s Leti\u0161t\u011bm Praha zde banka orev\u0159ela zcela novou a v\u0161em cestuj\u00edc\u00edm p\u0159\u00edstupnou relax z\u00f3nu. Designov\u00e9 prostory ur\u010den\u00e9 k\u00a0odpo\u010dinku pojmou bezm\u00e1la stovku n\u00e1v\u0161t\u011bvn\u00edk\u016f, poskytuj\u00ed mo\u017enost relaxace a nejrychlej\u0161\u00edho internetov\u00e9 p\u0159ipojen\u00ed na leti\u0161ti. Ke vstupu nen\u00ed t\u0159eba b\u00fdt \u010dlenem \u017e\u00e1dn\u00e9ho klubu, ani nic platit.<\/strong><\/p>\r\n\r\n\r\n\r\n

Logo nizozemsk\u00e9 banky je k vid\u011bn\u00ed tak\u00e9 na 28 n\u00e1stupn\u00edch mostech vedouc\u00edch do\u00a0letadel. T\u011bmi denn\u011b proch\u00e1z\u00ed tis\u00edcovky lid\u00ed s\u00a0nejr\u016fzn\u011bj\u0161\u00edmi c\u00edli. Proto tak\u00e9 ka\u017ed\u00fd m\u016fstek nese odli\u0161nou variantu hesla mezin\u00e1rodn\u00ed kampan\u011b World, Here I Come. Mimo anglick\u00fdch \u201eDreams, here I come\u201c nebo \u201eFriends, here I come\u201c se zde objev\u00ed nap\u0159\u00edklad \u010desk\u00e9 \u201eL\u00e1sko, u\u017e let\u00edm\u201c. Obdobn\u00fdm zp\u016fsobem se ING prezentuje na leti\u0161t\u00edch v\u00a0Amsterodamu, Lucemburku nebo na lond\u00fdnsk\u00e9m City Airport.\u00a0\u201ePra\u017esk\u00fd projekt, kter\u00fd zahrnuje i vytvo\u0159en\u00ed relax z\u00f3ny, je v\u0161ak unik\u00e1tn\u00ed t\u00edm, \u017ee je skute\u010dn\u011b pro v\u0161echny, \u010d\u00edm\u017e odr\u00e1\u017e\u00ed i filozofii ING p\u0159i komunikaci a tvorb\u011b produkt\u016f,\u201c<\/em>\u00a0uv\u00e1d\u00ed Isold Heemstra, gener\u00e1ln\u00ed \u0159editel \u010desk\u00e9 ING.<\/p>\r\n\r\n\r\n\r\n

Mezin\u00e1rodn\u00ed kampan\u00ed \u201eWorld, here I come\u201c poukazuje ING na sv\u016fj c\u00edl, a to umo\u017e\u0148ovat lidem ud\u011blat krok vp\u0159ed. A to jak v\u00a0\u017eivot\u011b, tak v\u00a0podnik\u00e1n\u00ed. \u201eWorld, here I come\u201c je o sebejistot\u011b a dosahov\u00e1n\u00ed vyty\u010den\u00fdch c\u00edl\u016f \u2013 a\u0165 u\u017e velk\u00fdch, \u010di mal\u00fdch.<\/p>\r\n\r\n\r\n\r\n

Svou p\u0159\u00edtomnost na pra\u017esk\u00e9m leti\u0161ti vn\u00edm\u00e1 ING jako d\u016fle\u017eit\u00fd krok, kter\u00fdm podtrhuje p\u0159\u00e1telskou n\u00e1turu zna\u010dky.\u00a0\u201eKe vstupu do relax z\u00f3ny nen\u00ed t\u0159eba \u017e\u00e1dn\u00e9 placen\u00e9 v\u011brnostn\u00ed karty ani nen\u00ed spojen s\u00a0koup\u00ed jak\u00e9hokoli produktu jako u leti\u0161tn\u00edch salonk\u016f zast\u0159e\u0161en\u00fdch jin\u00fdmi bankami. T\u00edm d\u00e1v\u00e1me jasn\u011b najevo, \u017ee jsme zde opravdu pro v\u0161echny bez rozd\u00edlu,\u201c<\/em>\u00a0podot\u00fdk\u00e1 Nik van Dam, kter\u00fd v \u010desk\u00e9 ING zast\u00e1v\u00e1 od roku 2017 pozici \u0159editele marketingu a digit\u00e1ln\u00edch kan\u00e1l\u016f.<\/p>\r\n\r\n\r\n\r\n

Relax z\u00f3na je odpov\u011bd\u00ed na rostouc\u00ed po\u017eadavky cestuj\u00edc\u00edch na provoz pra\u017esk\u00e9ho leti\u0161t\u011b. To o\u010dek\u00e1v\u00e1 v\u00a0hlavn\u00ed letn\u00ed sezon\u011b v\u00edce ne\u017e 5% n\u00e1r\u016fst odbaven\u00fdch cestuj\u00edc\u00edch, p\u0159i\u010dem\u017e celkov\u00fd po\u010det pasa\u017e\u00e9r\u016f by se m\u011bl letos vy\u0161plhat na v\u00edce ne\u017e 17,5 milionu. V\u00edce ne\u017e 90 % z\u00a0nich se podle v\u00fdsledk\u016f pr\u016fzkumu ING dostavuje na leti\u0161t\u011b ji\u017e 2\u20133 hodiny p\u0159ed odletem a \u010dasto vyu\u017e\u00edv\u00e1 z\u00f3ny ur\u010den\u00e9 k\u00a0odpo\u010dinku. \u010ctvrtina z\u00a0nich tak\u00e9 uvedla, \u017ee po\u010det m\u00edst k\u00a0odpo\u010dinku na leti\u0161t\u00edch pova\u017euje za nedostate\u010dn\u00fd.<\/p>\r\n\r\n\r\n\r\n

Vstup do relax z\u00f3ny nen\u00ed nijak zpoplatn\u011bn. Z\u00f3na je ve\u0159ejnosti p\u0159\u00edstupn\u00e1 od 24. kv\u011btna a nach\u00e1z\u00ed se v\u00a0Termin\u00e1lu 2, odkud jsou odbavov\u00e1ni cestuj\u00edc\u00ed do zem\u00ed Schengensk\u00e9ho prostoru. P\u0159\u00edstup je do n\u00ed mo\u017en\u00fd z\u00a0p\u0159\u00edzem\u00ed po schodech a eskal\u00e1torech \u010di v\u00fdtahem. Dal\u0161\u00ed vstup najdete v pat\u0159e. Organizaci slavnostn\u00edho otev\u0159en\u00ed relax z\u00f3ny spojen\u00e9ho se spole\u010dnou\u00a0tiskovou konferenc\u00ed banky ING a Leti\u0161t\u011b Praha zajistila agentura Havas.<\/p>\r\n\r\n\r\n\r\n

Design samotn\u00e9 relax z\u00f3ny navrhla architektonick\u00e1 kancel\u00e1\u0159 Linstram. Zaj\u00edmav\u00e9 prostory nab\u00edz\u00ed klidovou, pracovn\u00ed a rodinnou z\u00f3nu, kde si mohou n\u00e1v\u0161t\u011bvn\u00edci sednout, nechat d\u011bti malovat si v\u00a0koutku k\u00a0tomu ur\u010den\u00e9m nebo si mohou p\u016fj\u010dit knihy v\u00a0n\u011bkolika jazyc\u00edch. Prostoru dominuje ob\u0159\u00ed LED obrazovka s\u00a0informacemi o odletech, ale i o po\u010das\u00ed, kulin\u00e1\u0159sk\u00fdch specialit\u00e1ch nebo nap\u0159\u00edklad tipech na v\u00fdlet v\u00a0c\u00edlov\u00fdch destinac\u00edch. Zhotoven\u00ed informativn\u00edho a kreativn\u00edho obsahu LED screenu ING dod\u00e1v\u00e1 agentura McCann. K\u00a0dispozici jsou n\u00e1v\u0161t\u011bvn\u00edk\u016fm z\u00f3ny r\u016fzn\u00e9 pohodln\u00e9 seda\u010dky, kde se b\u011bhem \u010dek\u00e1n\u00ed na odlet mohou nat\u00e1hnout, zapnout si lampi\u010dku a \u010d\u00edst si t\u0159eba \u010dasopis. Vedle rychl\u00e9 Wi-Fi s\u00edt\u011b jsou zde tak\u00e9 k\u00a0dispozici m\u00edsta pro dob\u00edjen\u00ed elektronick\u00fdch za\u0159\u00edzen\u00ed. \u010c\u00e1st podlah je v dekoru d\u0159eva, \u010d\u00e1st je kryta kobercem, aby se n\u00e1v\u0161t\u011bvn\u00edci relax z\u00f3ny c\u00edtili co nejkomfortn\u011bji.<\/p>\r\n\r\n\r\n\r\n

Prostory relax z\u00f3ny ponesou zna\u010dku ING minim\u00e1ln\u011b n\u00e1sleduj\u00edc\u00ed 3 roky. V\u00a0jej\u00ed bl\u00edzkosti se nach\u00e1z\u00ed nov\u00e1 n\u00e1kupn\u00ed z\u00f3na otev\u0159en\u00e1 na Termin\u00e1lu 2 v\u00a0lednu leto\u0161n\u00edho roku. Jej\u00ed sou\u010d\u00e1st\u00ed je tak\u00e9 d\u011btsk\u00fd koutek, kter\u00fd obsahuje branding ING.<\/p>\r\n

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Brandov\u00e1 komunikace ING na Leti\u0161ti Praha je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed kampan\u011b World, Here I Come<\/p>\n","protected":false},"author":48,"featured_media":7309,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[210],"class_list":["post-7175","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-ing"],"yoast_head":"\nING p\u0159ebarvilo n\u00e1stupn\u00ed mosty na pra\u017esk\u00e9m leti\u0161ti - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ING p\u0159ebarvilo n\u00e1stupn\u00ed mosty na pra\u017esk\u00e9m leti\u0161ti - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Brandov\u00e1 komunikace ING na Leti\u0161ti Praha je sou\u010d\u00e1st\u00ed mezin\u00e1rodn\u00ed kampan\u011b World, Here I Come\" \/>\n<meta property=\"og:url\" content=\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/\" \/>\n<meta property=\"og:site_name\" content=\"Havas Prague\" \/>\n<meta property=\"article:modified_time\" content=\"2020-02-06T10:47:26+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/07\/letiste1200x600-0000-letiste.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/\",\"url\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/\",\"name\":\"ING p\u0159ebarvilo n\u00e1stupn\u00ed mosty na pra\u017esk\u00e9m leti\u0161ti - Havas Prague\",\"isPartOf\":{\"@id\":\"https:\/\/havas.cz\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/07\/letiste1200x600-0000-letiste.jpg\",\"datePublished\":\"2019-07-02T15:11:22+00:00\",\"dateModified\":\"2020-02-06T10:47:26+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/#primaryimage\",\"url\":\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/07\/letiste1200x600-0000-letiste.jpg\",\"contentUrl\":\"https:\/\/havas.cz\/wp-content\/uploads\/2019\/07\/letiste1200x600-0000-letiste.jpg\",\"width\":1200,\"height\":600},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/havas.cz\/en\/pressroom\/ing-prebarvilo-nastupni-mosty-na-prazskem-letisti\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Dom\u016f\",\"item\":\"https:\/\/havas.cz\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Pressroom\",\"item\":\"https:\/\/havas.cz\/pressroom\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"ING p\u0159ebarvilo n\u00e1stupn\u00ed mosty na pra\u017esk\u00e9m leti\u0161ti\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/havas.cz\/#website\",\"url\":\"https:\/\/havas.cz\/\",\"name\":\"Havas Prague\",\"description\":\"Agentura Havas Prague. 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