{"id":7367,"date":"2020-02-06T17:00:39","date_gmt":"2020-02-06T15:00:39","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=7367"},"modified":"2020-02-07T15:04:02","modified_gmt":"2020-02-07T13:04:02","slug":"billa-navraci-ovocne-stromy-zpet-do-krajiny-do-projektu-se-zapojilo-jiz-pet-lokalit","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/billa-navraci-ovocne-stromy-zpet-do-krajiny-do-projektu-se-zapojilo-jiz-pet-lokalit\/","title":{"rendered":"BILLA navrac\u00ed ovocn\u00e9 stromy zp\u011bt do krajiny. Do projektu se zapojilo ji\u017e p\u011bt lokalit"},"content":{"rendered":"<ul>\n<li><strong><strong>Spole\u010dnost BILLA se v&nbsp;r\u00e1mci sv\u00e9ho projektu trval\u00e9 udr\u017eitelnosti zav\u00e1zala k&nbsp;v\u00fdsadb\u011b ovocn\u00fdch strom\u016f ji\u017e v&nbsp;p\u011bti lokalit\u00e1ch<\/strong><\/strong><\/li>\n<li><strong><strong><strong>V\u00fdsadbou ovocn\u00fdch strom\u016f chce navr\u00e1tit \u010desk\u00e9 krajin\u011b jej\u00ed typick\u00fd r\u00e1z a&nbsp;pomoci p\u0159\u00edrod\u011b s&nbsp;lep\u0161\u00edm zadr\u017eov\u00e1n\u00edm vody a&nbsp;p\u016fdy<\/strong><\/strong><\/strong><\/li>\n<li><strong>Dva ovocn\u00e9 sady byly ji\u017e dokon\u010deny, dal\u0161\u00ed t\u0159i jsou v&nbsp;realizac<\/strong>i<\/li>\n<\/ul>\n<p>P\u0159ed zhruba 2 lety spole\u010dnost zapo\u010dala realizaci pilotn\u00edho projektu s&nbsp;m\u011bstem \u0158\u00ed\u010dany a&nbsp;o&nbsp;rok pozd\u011bji p\u0159edala nov\u00fd ovocn\u00fd sad do rukou obyvatel m\u011bsta. Do Ovocn\u00e9ho sadu Srn\u010d\u00ed BILLA investovala p\u0159es 1,5&nbsp;milionu K\u010d a&nbsp;v\u00a0sadu lze nal\u00e9zt 54 p\u016fvodn\u00edch odr\u016fd strom\u016f, v\u010detn\u011b 22\u00a0vz\u00e1cn\u00fdch druh\u016f.<\/p>\n<p>V\u00a0navracen\u00ed strom\u016f do na\u0161\u00ed krajiny BILLA pokra\u010dovala i&nbsp;v\u00a0dal\u0161\u00edm roce, tentokr\u00e1t ve\u00a0st\u0159edo\u010desk\u00e9m Kol\u00edn\u011b. Zde mimo v\u00fdsadby ovocn\u00fdch sad\u016f BILLA z\u00e1rove\u0148 revitalizovala nau\u010dnou turistickou stezku Borky. Tato zhruba \u010dty\u0159kilometrov\u00e1 stezka je nyn\u00ed krom\u011b nov\u00fdch informa\u010dn\u00edch tabul\u00ed obohacena o&nbsp;interaktivn\u00ed vzd\u011bl\u00e1vac\u00ed tabule o&nbsp;zv\u00ed\u0159atech a&nbsp;rostlin\u00e1ch, kter\u00e9 mohou poslou\u017eit nap\u0159\u00edklad \u0161kol\u00e1m a&nbsp;\u0161kolk\u00e1m jako u\u010debn\u00ed materi\u00e1l v\u00a0r\u00e1mci hodin prvouky \u010di\u00a0p\u0159\u00edrodov\u011bdy. Sou\u010dasn\u011b BILLA roz\u0161\u00ed\u0159ila stezku o&nbsp;jednu novou zast\u00e1vku s\u00a0d\u0159ev\u011bn\u00fdm alt\u00e1nem se stolem a&nbsp;lavicemi, kde si n\u00e1v\u0161t\u011bvn\u00edci mohou odpo\u010dinout p\u0159ed cestou zp\u011bt do \u0161kol nebo rodin\u00e1m s\u00a0d\u011btmi zp\u011bt do sv\u00fdch domov\u016f. Stezka se rozrostla o&nbsp;celkem 36 ovocn\u00fdch strom\u016f, mezi kter\u00e9 pat\u0159\u00ed o\u0159e\u0161\u00e1ky, t\u0159e\u0161n\u011b \u010di \u0161vestky.\u00a0 Do vybudov\u00e1n\u00ed nau\u010dn\u00e9 stezky se sadem a&nbsp;jeho n\u00e1sledn\u00e9 p\u011btilet\u00e9 \u00fadr\u017eby BILLA investovala rovn\u011b\u017e bezm\u00e1la 1,5&nbsp;milionu K\u010d. Jej\u00ed p\u0159ed\u00e1n\u00ed je pl\u00e1nov\u00e1no na 22.&nbsp;dubna 2020 v\u00a0r\u00e1mci zah\u00e1jen\u00ed v\u00fdstavy \u201e\u017divotn\u00ed prost\u0159ed\u00ed\u201c organizovan\u00e9 Odborem \u017eivotn\u00edho prost\u0159ed\u00ed m\u011bsta Kol\u00edn, kter\u00e1 prezentuje \u0161ir\u0161\u00ed pohled na p\u0159\u00edrodu okolo n\u00e1s, \u017eivotn\u00ed prost\u0159ed\u00ed a&nbsp;myslivost a&nbsp;bude i&nbsp;letos obohacen\u00e1 o&nbsp;mnoho sout\u011b\u017e\u00ed o&nbsp;zaj\u00edmav\u00e9 ceny pro d\u011bti z\u00a0mate\u0159sk\u00fdch a&nbsp;z\u00e1kladn\u00edch \u0161kol.<\/p>\n<p>V\u00a0obnov\u011b sad\u016f a&nbsp;alej\u00ed v\u00a0\u010desk\u00e9 krajin\u011b se BILLA rozhodla pokra\u010dovat letos i&nbsp;v\u00a0dal\u0161\u00edch letech. Na konci roku BILLA podepsala smlouvu na pokra\u010dov\u00e1n\u00ed projektu ovocn\u00e9 aleje pod\u00e9l nov\u011b vznikaj\u00edc\u00ed cyklostezky v\u00a0\u0158\u00ed\u010danech. BILLA rovn\u011b\u017e pom\u016f\u017ee s\u00a0revitalizac\u00ed p\u016fvodn\u00edho z\u00e1meck\u00e9ho ovocn\u00e9ho sadu v&nbsp;Hole\u0161ov\u011b a\u00a0realizaci vyhl\u00eddkov\u00e9ho m\u00edsta s\u00a0ovocn\u00fdmi stromy v\u00a0Z\u00e1b\u0159ehu.<\/p>\n<p><em>\u201eSou\u010d\u00e1st\u00ed na\u0161\u00ed filozofie je\u00a0dlouhodob\u00e1 snaha o&nbsp;udr\u017eitelnost. P\u0159esto\u017ee na prodejn\u00e1ch i&nbsp;na\u0161ich logistick\u00fdch centrech vyu\u017e\u00edv\u00e1me nej\u0161etrn\u011bj\u0161\u00ed technologie a&nbsp;neust\u00e1le zefektiv\u0148ujeme logistick\u00e9 procesy na na\u0161e prodejny, c\u00edt\u00edme, \u017ee dopady na\u0161eho podnik\u00e1n\u00ed na\u00a0\u017eivotn\u00ed prost\u0159ed\u00ed je pot\u0159eba d\u00e1le vyva\u017eovat. Proto projekt v\u00fdsadby ovocn\u00fdch strom\u016f chceme i&nbsp;nad\u00e1le podporovat a&nbsp;spolupr\u00e1ci roz\u0161i\u0159ovat v\u00a0budoucnu i&nbsp;do dal\u0161\u00edch m\u011bst,\u201c <\/em>\u0159\u00edk\u00e1 mana\u017eerka korpor\u00e1tn\u00ed komunikace Dana Brat\u00e1nkov\u00e1.<\/p>\n<p>Snahou spole\u010dnosti BILLA je pokra\u010dovat v\u00a0projektu i&nbsp;po realizaci v\u0161ech st\u00e1vaj\u00edc\u00edch p\u011bti lokalit.<\/p>\n<div class=\"slider-gallery\" id=\"gslider_69d331c22c7a3\">\n    <div class=\"slider-gallery-inner fullwidth\">\n        <div class=\"slider-gallery-slides\">\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-5-1092x614.jpg\" alt=\"Ovocn\u00fd sad Srn\u010d\u00ed \" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-5-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-5-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-5-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-5-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/zabreh-1092x546.png\" alt=\"Z\u00e1b\u0159eh\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/zabreh-1092x546.png 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/zabreh-885x498.png 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/zabreh-885x498.png 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/zabreh-885x498.png 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/altanek-v-holesove-1092x614.jpg\" alt=\"Alt\u00e1nek v Hole\u0161ov\u011b\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/altanek-v-holesove-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/altanek-v-holesove-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/altanek-v-holesove-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/altanek-v-holesove-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/interaktivni-tabule-na-stezce-1092x614.jpg\" alt=\"Interaktivn\u00ed tabule na stezce\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/interaktivni-tabule-na-stezce-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/interaktivni-tabule-na-stezce-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/interaktivni-tabule-na-stezce-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/interaktivni-tabule-na-stezce-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/borky-v-novem-kabatku-1092x614.jpg\" alt=\"Borky v nov\u00e9m kab\u00e1tku\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/borky-v-novem-kabatku-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/borky-v-novem-kabatku-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/borky-v-novem-kabatku-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/borky-v-novem-kabatku-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                                <div class=\"slider-gallery-item\">\n                                    <img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-11-1092x614.jpg\" alt=\"Nov\u00fd ovocn\u00fd sad\" class=\"img-fluid\" srcset=\"\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-11-1092x614.jpg 1092w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-11-885x498.jpg 885w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-11-885x498.jpg 690w,\n                        https:\/\/havas.cz\/wp-content\/uploads\/2020\/02\/billa-ovocny-sad-srnci-11-885x498.jpg 600w\" sizes=\"(max-width: 1099px) 98vw, (min-width: 1100px) 1092px\">\n                            <\/div>\n                <\/div>\n        <div class=\"slider-gallery-control-prev\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-prev.svg\" alt=\"\"><\/span><\/div>\n        <div class=\"slider-gallery-control-next\"><span class=\"arrow\"><img decoding=\"async\" src=\"https:\/\/havas.cz\/wp-content\/themes\/havas2018\/img\/slider-gallery-arrow-next.svg\" alt=\"\"><\/span><\/div>\n    <\/div>\n    <div class=\"gallery-caption\"><span class=\"gallery-slidenumber\"><span class=\"currentslidenumber\">1<\/span>\/6<\/span> <span class=\"currentslidecaption\">Ovocn\u00fd sad Srn\u010d\u00ed <\/span><\/div>\n<\/div>\n\n<p><strong>Pro v\u00edce informac\u00ed pros\u00edm kontaktujte:<br \/>\n<\/strong><strong>Dana Brat\u00e1nkov\u00e1<br \/>\n<\/strong><strong>Mana\u017eerka korpor\u00e1tn\u00ed komunikace \/ Tiskov\u00e1 mluv\u010d\u00ed<br \/>\n<\/strong><strong>REWE GROUP \u010cesk\u00e1 republika, BILLA, spol. s\u00a0r.o.<br \/>\n<\/strong>Mobil: +420\u00a0606\u00a0099&nbsp;607<br \/>\nE-mail: <a href=\"mailto:d.bratankova@billa.cz\">d.bratankova@billa.cz<\/a><\/p>\n<p><strong>REWE International AG<\/strong> je l\u00eddrem na rakousk\u00e9m trhu v&nbsp;oblasti prodeje potravinov\u00e9ho a&nbsp;drogistick\u00e9ho zbo\u017e\u00ed a\u00a0jedn\u00edm z&nbsp;nejv\u011bt\u0161\u00edch zam\u011bstnavatel\u016f v&nbsp;Rakousku. Ve 3&nbsp;693 prodejn\u00e1ch v&nbsp;Evrop\u011b zam\u011bstn\u00e1v\u00e1 t\u00e9m\u011b\u0159 80\u00a0000\u00a0pracovn\u00edk\u016f.<\/p>\n<p>REWE International AG je sou\u010d\u00e1st\u00ed n\u011bmeck\u00e9 REWE Group, kter\u00e1 p\u016fsob\u00ed ve 13 zem\u00edch Evropy a&nbsp;pat\u0159\u00ed k\u00a0nejv\u00fdznamn\u011bj\u0161\u00edm evropsk\u00fdm maloobchodn\u00edm skupin\u00e1m a&nbsp;prodejc\u016fm rodinn\u00fdch dovolen\u00fdch.<\/p>\n<p>REWE International AG se s\u00eddlem v\u00a0rakousk\u00e9m Wiener Neudorf provozuje obchodn\u00ed spole\u010dnosti BILLA, MERKUR, PENNY, BIPA a\u00a0ADEG, a\u00a0\u0159adu vlastn\u00edch produktov\u00fdch zna\u010dek. V\u00a0segmentu supermarket\u016f m\u00e1 prodejny v\u00a07 zem\u00edch st\u0159edn\u00ed a\u00a0v\u00fdchodn\u00ed Evropy.<\/p>\n<p><strong>BILLA \u010cR<\/strong> je sou\u010d\u00e1st\u00ed skupiny REWE International AG. Na \u010desk\u00e9m trhu p\u016fsob\u00ed od roku 1991. S&nbsp;obratem ve v\u00fd\u0161i p\u0159es 34&nbsp;mld.&nbsp;K\u010d (2019), s&nbsp;232 prodejnami a&nbsp;v\u00edce ne\u017e 6&nbsp;000 zam\u011bstnanci je BILLA l\u00eddrem na trhu supermarket\u016f. Na pr\u016fm\u011brn\u00e9 prodejn\u00ed plo\u0161e 900 m2 nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br produkt\u016f zn\u00e1m\u00fdch i&nbsp;priv\u00e1tn\u00edch zna\u010dek. Velk\u00fd d\u016fraz je kladen na \u010derstv\u00fd sortiment, jako jsou lah\u016fdky, pe\u010divo, ovoce a&nbsp;zelenina, ml\u00e9\u010dn\u00e9 produkty, maso a&nbsp;chlazen\u00e9 produkty.<\/p>\n<p>Spole\u010dnost BILLA se soust\u0159ed\u00ed na podporu \u010desk\u00fdch producent\u016f, proto \u010desk\u00e9 potraviny tvo\u0159\u00ed ji\u017e 78&nbsp;% jej\u00edho celkov\u00e9ho sortimentu. \u010cesk\u00e9 potraviny jsou tak\u00e9 sou\u010d\u00e1st\u00ed priv\u00e1tn\u00edch zna\u010dek \u0159et\u011bzce BILLA \u2013 Voc\u00edlka, \u010cesk\u00e1 farma, BILLA Na\u0161e bio, BILLA, BILLA Premium, BILLA Easy, BILLA BON VIA, Today, Clever, Vives, ZOO ROYAL nebo Milora.\u00a0 \u00dasp\u011bch priv\u00e1tn\u00edch zna\u010dek BILLA potvrzuj\u00ed i&nbsp;ocen\u011bn\u00ed v&nbsp;sout\u011b\u017ei Volba spot\u0159ebitel\u016f 2019, ve kter\u00e9 se na 1. m\u00edst\u011b um\u00edstilo hned 6 produktov\u00fdch novinek spole\u010dnosti BILLA. V&nbsp;listopadu 2019 z\u00edskala spole\u010dnosti BILLA mimo\u0159\u00e1dn\u00e9 ocen\u011bn\u00ed za dlouhodob\u00fd proaktivn\u00ed p\u0159\u00edstup k&nbsp;zaji\u0161t\u011bn\u00ed nab\u00eddky lok\u00e1ln\u00edch a&nbsp;tuzemsk\u00fdch produkt\u016f pro z\u00e1kazn\u00edky.<\/p>\n<p>V\u00edce informac\u00ed na: <a href=\"http:\/\/www.billa.cz\/\">http:\/\/www.billa.cz<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>BILLA v roce 2017 spustila projekt v r\u00e1mci strategie trval\u00e9 udr\u017eitelnosti, kter\u00fd koresponduje s jej\u00ed dlouhodobou viz\u00ed a c\u00edli vedouc\u00edmi k ochran\u011b p\u0159\u00edrody v lokalit\u00e1ch, ve kter\u00fdch provozuje sv\u00e9 prodejny. Tento CSR projekt m\u00e1 za c\u00edl navracen\u00ed ovocn\u00fdch strom\u016f zp\u011bt do p\u0159\u00edrody, kter\u00e9 budou slou\u017eit ve\u0159ejnosti k odpo\u010dinku, obnov\u00ed p\u016fvodn\u00ed r\u00e1z krajiny, zp\u0159\u00edjemn\u00ed mikroklima a napomohou lep\u0161\u00edmu zadr\u017eov\u00e1n\u00ed vody a p\u016fdy. <\/p>\n","protected":false},"author":48,"featured_media":7387,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-7367","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-billa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BILLA navrac\u00ed ovocn\u00e9 stromy zp\u011bt do krajiny. Do projektu se zapojilo ji\u017e p\u011bt lokalit - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/billa-navraci-ovocne-stromy-zpet-do-krajiny-do-projektu-se-zapojilo-jiz-pet-lokalit\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BILLA navrac\u00ed ovocn\u00e9 stromy zp\u011bt do krajiny. Do projektu se zapojilo ji\u017e p\u011bt lokalit - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"BILLA v roce 2017 spustila projekt v r\u00e1mci strategie trval\u00e9 udr\u017eitelnosti, kter\u00fd koresponduje s jej\u00ed dlouhodobou viz\u00ed a c\u00edli vedouc\u00edmi k ochran\u011b p\u0159\u00edrody v lokalit\u00e1ch, ve kter\u00fdch provozuje sv\u00e9 prodejny. 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