{"id":7668,"date":"2019-10-09T17:31:46","date_gmt":"2019-10-09T15:31:46","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=7668"},"modified":"2020-02-19T17:47:06","modified_gmt":"2020-02-19T15:47:06","slug":"rekordni-prodeje-ceskeho-ovoce-a-zeleniny-v-prodejnach-billa","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/rekordni-prodeje-ceskeho-ovoce-a-zeleniny-v-prodejnach-billa\/","title":{"rendered":"Rekordn\u00ed prodeje \u010desk\u00e9ho ovoce a zeleniny v prodejn\u00e1ch BILLA"},"content":{"rendered":"\r\n

Leto\u0161n\u00ed dobr\u00e1 \u00faroda \u010desk\u00fdch p\u011bstitel\u016f, za n\u00ed\u017e stoj\u00ed zejm\u00e9na p\u0159\u00edzniv\u00e9 klimatick\u00e9 podm\u00ednky, se prom\u00edtla do rekordn\u00edch prodej\u016f v\u00a0supermarketech BILLA. Od ledna do z\u00e1\u0159\u00ed zde z\u00e1kazn\u00edci nakoupili 17 526\u00a0262 kg\/ks ovoce a zeleniny od m\u00edstn\u00edch producent\u016f, kter\u00e9 BILLA nab\u00edz\u00ed pod priv\u00e1tn\u00ed zna\u010dkou \u010cesk\u00e1 farma. Ve srovn\u00e1n\u00ed se stejn\u00fdm obdob\u00edm lo\u0148sk\u00e9ho roku se jedn\u00e1 o 13% nav\u00fd\u0161en\u00ed, co\u017e odpov\u00edd\u00e1 n\u00e1r\u016fstu o\u00a0139\u00a0nalo\u017een\u00fdch kamion\u016f nebo t\u00e9m\u011b\u0159 o 4\u00a0450 palet \u010desk\u00e9ho ovoce a zeleniny.\u00a0<\/strong><\/p>\r\n\r\n\r\n\r\n

BILLA prod\u00e1v\u00e1 ovoce a zeleninu od lok\u00e1ln\u00edch p\u011bstitel\u016f a sada\u0159\u016f pod ozna\u010den\u00edm \u010cesk\u00e1 farma ji\u017e od roku 2011.\u00a0\u201eDlouhodob\u00e1 spolupr\u00e1ce s\u00a0\u010desk\u00fdmi farm\u00e1\u0159i n\u00e1m d\u011bl\u00e1 velkou radost a jsme r\u00e1di, \u017ee jsme sou\u010d\u00e1st\u00ed jejich leto\u0161n\u00edho \u00fasp\u011bchu. Od ledna do z\u00e1\u0159\u00ed z\u00e1kazn\u00edci nejv\u00edce nakupovali \u010desk\u00e1 jablka a hru\u0161ky, ze zeleniny to byly brambory, ledov\u00fd sal\u00e1t, cherry raj\u010data a\u00a0\u0159edkvi\u010dky. V\u00a0sou\u010dasnosti tvo\u0159\u00ed sortiment \u010cesk\u00e9 farmy v\u00a0pr\u016fm\u011bru 35 % celkov\u00e9ho sortimentu ovoce a\u00a0zeleniny v\u00a0na\u0161ich prodejn\u00e1ch,\u201c\u00a0<\/em>up\u0159es\u0148uje mana\u017eerka korpor\u00e1tn\u00ed komunikace BILLA \u010cR Dana Brat\u00e1nkov\u00e1.

Pr\u00e1v\u011b leto\u0161n\u00ed letn\u00ed m\u011bs\u00edce stoj\u00ed za rekordn\u00edmi prodeji \u010desk\u00fdch plodin v\u00a0supermarketech BILLA. V\u00a0obdob\u00ed od kv\u011btna do srpna, tedy v\u00a0hlavn\u00ed letn\u00ed sez\u00f3n\u011b, se v\u00a0s\u00edti BILLA prodalo v\u00edce ne\u017e 10\u00a0000\u00a0000 kg\/ks \u010desk\u00e9ho ovoce a zeleniny. Meziro\u010dn\u011b se prodeje nav\u00fd\u0161ily o 16 % a\u00a0v\u00a0p\u0159epo\u010dtu \u0161lo celkem o 94\u00a0\u00a0kamion\u016f \/ 3 000 palet zbo\u017e\u00ed. V\u00a0l\u00e9t\u011b z\u00e1kazn\u00edci z \u010desk\u00e9ho\u00a0ovoce kupovali nej\u010dast\u011bji t\u0159e\u0161n\u011b a jablka, ze zeleniny pak brambory, raj\u010data, ledov\u00fd sal\u00e1t a \u0159edkvi\u010dky.<\/p>\r\n\r\n\r\n\r\n

Za uveden\u00fdmi n\u00e1r\u016fsty stoj\u00ed tak\u00e9 roz\u0161\u00ed\u0159en\u00ed sortimentu BILLA o dal\u0161\u00ed tuzemsk\u00e9 ovoce a zeleninu.\u00a0\u00a0V\u00a0pr\u016fb\u011bhu leto\u0161n\u00edho roku se v\u00a0nab\u00eddce objevily od \u010desk\u00fdch sada\u0159\u016f a farm\u00e1\u0159\u016f bor\u016fvky, meru\u0148ky, \u010derven\u00fd ryb\u00edz nebo cukrov\u00e1 kuku\u0159ice.\u00a0<\/p>\r\n\r\n\r\n\r\n

Celkov\u011b je na prodejn\u00e1ch v nab\u00eddce 72 r\u016fzn\u00fdch plodin \u010cesk\u00e1 farma od dvou des\u00edtek \u010desk\u00fdch p\u011bstitel\u016f. V\u00a0pr\u016fm\u011bru tvo\u0159\u00ed ovoce a zelenina pod \u010ceskou farmou 35 % sortimentu ve\u0161ker\u00e9ho ovoce a zeleniny, kter\u00e9 z\u00e1kazn\u00edci na pultech supermarket\u016f BILLA naleznou.\u00a0\u00a0\u00a0
\u00a0<\/p>\r\n\r\n\r\n\r\n

Pro v\u00edce informac\u00ed pros\u00edm kontaktujte:<\/strong><\/p>\r\n\r\n\r\n\r\n

Dana Brat\u00e1nkov\u00e1<\/strong>
Mana\u017eerka korpor\u00e1tn\u00ed komunikace \/ Tiskov\u00e1 mluv\u010d\u00ed
REWE GROUP \u010cesk\u00e1 republika, BILLA, spol. s r.o.<\/strong>
Mobil: +420 606 099 607
E-mail: d.bratankova@billa.cz\u00a0<\/p>\r\n\r\n\r\n\r\n

REWE International AG je l\u00eddrem na rakousk\u00e9m trhu v oblasti prodeje potravinov\u00e9ho a drogistick\u00e9ho zbo\u017e\u00ed a jedn\u00edm z nejv\u011bt\u0161\u00edch zam\u011bstnavatel\u016f v Rakousku. Ve 3 693 prodejn\u00e1ch v Evrop\u011b zam\u011bstn\u00e1v\u00e1 celkem 77 583 pracovn\u00edk\u016f. V roce 2015 dos\u00e1hl jej\u00ed obrat 12,54 miliard eur.<\/p>\r\n\r\n\r\n\r\n

REWE International AG je sou\u010d\u00e1st\u00ed n\u011bmeck\u00e9 REWE Group, kter\u00e1 pat\u0159\u00ed k nejv\u00fdznamn\u011bj\u0161\u00edm evropsk\u00fdm maloobchodn\u00edm skupin\u00e1m a prodejc\u016fm rodinn\u00fdch dovolen\u00fdch. REWE Group p\u016fsob\u00ed ve 13 zem\u00edch Evropy a v roce 2013 dos\u00e1hla obratu ve v\u00fd\u0161i 50,6 miliard eur.\u00a0<\/p>\r\n\r\n\r\n\r\n

REWE International AG se s\u00eddlem v rakousk\u00e9m Wiener Neudorf provozuje obchodn\u00ed spole\u010dnosti BILLA, MERKUR, PENNY, BIPA a ADEG, a \u0159adu vlastn\u00edch produktov\u00fdch zna\u010dek. V segmentu supermarket\u016f m\u00e1 prodejny v sedmi zem\u00edch st\u0159edn\u00ed a v\u00fdchodn\u00ed Evropy.\u00a0<\/p>\r\n\r\n\r\n\r\n

BILLA \u010cR je sou\u010d\u00e1st\u00ed skupiny REWE International AG. Na \u010desk\u00e9m trhu p\u016fsob\u00ed od roku 1991. S obratem ve v\u00fd\u0161i p\u0159es 31 mld. K\u010d (2018), s 225 prodejnami a v\u00edce ne\u017e 6 000 zam\u011bstnanci je BILLA l\u00eddrem na trhu supermarket\u016f. Na pr\u016fm\u011brn\u00e9 prodejn\u00ed plo\u0161e 900 m2<\/sup>nab\u00edz\u00ed \u0161irok\u00fd v\u00fdb\u011br produkt\u016f zn\u00e1m\u00fdch i priv\u00e1tn\u00edch zna\u010dek. Velk\u00fd d\u016fraz je kladen na \u010derstv\u00fd sortiment, jako jsou lah\u016fdky, pe\u010divo, ovoce a zelenina, ml\u00e9\u010dn\u00e9 produkty, maso a chlazen\u00e9 produkty. BILLA se soust\u0159ed\u00ed na podporu \u010desk\u00fdch producent\u016f, proto \u010desk\u00e9 potraviny tvo\u0159\u00ed ji\u017e 78 % jej\u00edho celkov\u00e9ho sortimentu. \u010cesk\u00e9 potraviny jsou tak\u00e9 sou\u010d\u00e1st\u00ed priv\u00e1tn\u00edch zna\u010dek \u0159et\u011bzce BILLA \u2013 Voc\u00edlka, \u010cesk\u00e1 farma, BILLA Na\u0161e bio, BILLA, BILLA Premium, BILLA Easy, BILLA BON VIA, Today, Clever, Vives, ZOO ROYAL, MILORA.\u00a0<\/p>\r\n\r\n\r\n\r\n

V\u00edce informac\u00ed na:\u00a0http:\/\/www.BILLA.cz<\/a><\/p>\r\n

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Od za\u010d\u00e1tku roku 2019 se v s\u00edti supermarket\u016f BILLA prodalo p\u0159es 17 500 000 kg\/ks ovoce a zeleniny pod zna\u010dkou \u010cesk\u00e1 farma. V sou\u010dasn\u00e9 dob\u011b z\u00e1kazn\u00edci naleznou v sortimentu prodejen BILLA 72 lok\u00e1ln\u00edch produkt\u016f od 20 \u010desk\u00fdch p\u011bstitel\u016f ovoce a zeleniny. BILLA od za\u010d\u00e1tku roku prodala tuzemsk\u00e9ho ovoce a zeleniny o 139 kamion\u016f v\u00edce ne\u017e ve stejn\u00e9m obdob\u00ed lo\u0148sk\u00e9ho roku.<\/p>\n","protected":false},"author":48,"featured_media":0,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[203],"class_list":["post-7668","pressroom","type-pressroom","status-publish","hentry","pressroom_tag-vitana"],"yoast_head":"\nRekordn\u00ed prodeje \u010desk\u00e9ho ovoce a zeleniny v prodejn\u00e1ch BILLA - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/rekordni-prodeje-ceskeho-ovoce-a-zeleniny-v-prodejnach-billa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rekordn\u00ed prodeje \u010desk\u00e9ho ovoce a zeleniny v prodejn\u00e1ch BILLA - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Od za\u010d\u00e1tku roku 2019 se v s\u00edti supermarket\u016f BILLA prodalo p\u0159es 17 500 000 kg\/ks ovoce a zeleniny pod zna\u010dkou \u010cesk\u00e1 farma. 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