{"id":7903,"date":"2020-02-21T12:17:58","date_gmt":"2020-02-21T10:17:58","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&#038;p=7903"},"modified":"2023-11-16T12:04:58","modified_gmt":"2023-11-16T11:04:58","slug":"kopec-humenec-se-promeni-ve-vyhlidkove-misto-s-ovocnym-sadem","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/kopec-humenec-se-promeni-ve-vyhlidkove-misto-s-ovocnym-sadem\/","title":{"rendered":"Kopec Humenec se prom\u011bn\u00ed ve vyhl\u00eddkov\u00e9 m\u00edsto s ovocn\u00fdm sadem"},"content":{"rendered":"<p><em>\u201ePl\u00e1novan\u00fd projekt bude ku prosp\u011bchu lidem i&nbsp;p\u0159\u00edrod\u011b,\u201c <\/em>uvedl starosta m\u011bsta Z\u00e1b\u0159eh Franti\u0161ek John. \u201e<em>V\u00fdsadbou krajov\u00fdch odr\u016fd d\u0159evin se zv\u00fd\u0161\u00ed biodiverzita a&nbsp;pod\u00edl zelen\u011b v\u00a0krajin\u011b. Ob\u010dan\u016fm a&nbsp;n\u00e1v\u0161t\u011bvn\u00edk\u016fm m\u011bsta pak nab\u00eddne atraktivn\u00ed m\u00edsto pro relaxaci i&nbsp;pou\u010den\u00ed.\u201c<\/em><\/p>\n<p>Spole\u010dnost BILLA spustila v\u00a0roce 2017 dlouhodob\u00fd projekt zam\u011b\u0159en\u00fd na navracen\u00ed ovocn\u00fdch strom\u016f zp\u011bt do p\u0159\u00edrody. V\u00fdsadba strom\u016f m\u00e1 slou\u017eit ve\u0159ejnosti k\u00a0odpo\u010dinku, obnovit p\u016fvodn\u00ed r\u00e1z krajiny, zp\u0159\u00edjemnit mikroklima a&nbsp;pomoci lep\u0161\u00edmu zadr\u017eov\u00e1n\u00ed vody a&nbsp;p\u016fdy.<\/p>\n<p>V\u00a0lo\u0148sk\u00e9m roce se BILLA zav\u00e1zala k\u00a0podpo\u0159e projekt\u016f v\u00a0celkem 4 lokalit\u00e1ch nap\u0159\u00ed\u010d \u010ceskou republikou. V&nbsp;Z\u00e1b\u0159ehu bude vysazen zcela nov\u00fd ovocn\u00fd sad. Ve spolupr\u00e1ci s&nbsp;m\u011bstem pl\u00e1nuje vysadit celkem 57 strom\u016f, mezi nimi\u017e n\u00e1v\u0161t\u011bvn\u00edci naleznou zejm\u00e9na krajov\u00e9 odr\u016fdy j\u00e1drovin a&nbsp;peckovin, ale i&nbsp;netradi\u010dn\u00ed druhy ovoce, jako nap\u0159. temnoplodec \u010dernoplod\u00fd \u010di hru\u0161koje\u0159\u00e1b ou\u0161kat\u00fd. V\u0161echny tyto ovocn\u00e9 stromy budou navazovat a&nbsp;dopl\u0148ovat st\u00e1vaj\u00edc\u00ed porosty ve svaz\u00edch mezi terasami.<\/p>\n<p><em>\u201eSou\u010d\u00e1st\u00ed na\u0161\u00ed filozofie je dlouhodob\u00e1 udr\u017eitelnost. BILLA si zakl\u00e1d\u00e1 na odpov\u011bdn\u00e9m p\u0159\u00edstupu k\u00a0p\u0159\u00edrod\u011b i&nbsp;pot\u0159eb\u00e1m lid\u00ed v\u00a0m\u00edst\u011b na\u0161eho p\u016fsoben\u00ed. Navracen\u00edm ovocn\u00fdch strom\u016f zp\u011bt do p\u0159\u00edrody zp\u0159\u00edjemn\u00edme m\u00edstn\u00edm obyvatel\u016fm obl\u00edben\u00e9 m\u00edsto v\u00fdlet\u016f a&nbsp;\u010dasem budou moct i&nbsp;ochutnat zdrav\u00e9 plody p\u0159\u00edmo ze strom\u016f,\u201c<\/em> \u0159\u00edk\u00e1 gener\u00e1ln\u00ed \u0159editel spole\u010dnosti BILLA Jaroslaw Szczypka.<\/p>\n<p>Spolu s\u00a0v\u00fdsadbou strom\u016f m\u011bsto Z\u00e1b\u0159eh a&nbsp;BILLA pl\u00e1nuj\u00ed postavit i&nbsp;nov\u00e9 vyhl\u00eddkov\u00e9 m\u00edsto. To bude \u0159e\u0161eno jako dvoupatrov\u00e1 stavba, z\u00a0n\u00ed\u017e bude mo\u017en\u00e9 vid\u011bt v\u0161echna v\u00fdznamn\u00e1 m\u00edsta m\u011bsta \u2013 ob\u011b n\u00e1m\u011bst\u00ed, Oborn\u00edk, \u010d\u00e1st Z\u00e1b\u0159e\u017esk\u00e9 vrchoviny i&nbsp;poho\u0159\u00ed Jesen\u00edk\u016f.<\/p>\n<p>Do nov\u00e9ho projektu investovala spole\u010dnost BILLA v\u00edce ne\u017e 1,2&nbsp;milionu K\u010d. Autorkou projektu vyhl\u00eddky je Vendula Kl\u00edrov\u00e1 a&nbsp;autorem projektu sadu spole\u010dnost Arvita P spol. s. r. o.<\/p>\n<p><strong>Pro v\u00edce informac\u00ed pros\u00edm kontaktujte:<\/strong><\/p>\n<p><strong>M\u011bsto Z\u00e1b\u0159eh<br \/>\n<\/strong><strong>RNDr. Mgr. Franti\u0161ek John, Ph.D.<\/strong>, starosta<br \/>\nTelefon: 583&nbsp;468\u00a0218<br \/>\nMobil: +420&nbsp;734\u00a0602\u00a0787<br \/>\nE-mail: <a href=\"mailto:frantisek.john@muzabreh.cz\">frantisek.john@muzabreh.cz<\/a><\/p>\n<p><strong>BILLA, spol. s&nbsp;r.o.<br \/>\n<\/strong><strong>Dana Brat\u00e1nkov\u00e1<br \/>\n<\/strong>Mana\u017eerka korpor\u00e1tn\u00ed komunikace \/ Tiskov\u00e1 mluv\u010d\u00ed<br \/>\nTelefon: 323\u00a0625&nbsp;413<br \/>\nMobil: 606\u00a0099\u00a0607<br \/>\nE-mail: d.bratankova@billa.cz<\/p>\n","protected":false},"excerpt":{"rendered":"<p>M\u011bsto Z\u00e1b\u0159eh podepsalo na konci lo\u0148sk\u00e9ho roku smlouvu se spole\u010dnost\u00ed BILLA na revitalizaci kopce Humenec, jedno z nejatraktivn\u011bj\u0161\u00edch m\u00edst v Z\u00e1b\u0159ehu. BILLA zde zafinancuje v\u00fdsadbu ovocn\u00fdch strom\u016f a vybudov\u00e1n\u00ed vyhl\u00eddkov\u00e9ho m\u00edsta.<\/p>\n","protected":false},"author":48,"featured_media":0,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[202],"class_list":["post-7903","pressroom","type-pressroom","status-publish","hentry","pressroom_tag-billa"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Kopec Humenec se prom\u011bn\u00ed ve vyhl\u00eddkov\u00e9 m\u00edsto s ovocn\u00fdm sadem - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/pressroom\/kopec-humenec-se-promeni-ve-vyhlidkove-misto-s-ovocnym-sadem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kopec Humenec se prom\u011bn\u00ed ve vyhl\u00eddkov\u00e9 m\u00edsto s ovocn\u00fdm sadem - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"M\u011bsto Z\u00e1b\u0159eh podepsalo na konci lo\u0148sk\u00e9ho roku smlouvu se spole\u010dnost\u00ed BILLA na revitalizaci kopce Humenec, jedno z nejatraktivn\u011bj\u0161\u00edch m\u00edst v Z\u00e1b\u0159ehu. 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