{"id":9670,"date":"2020-07-28T18:01:52","date_gmt":"2020-07-28T16:01:52","guid":{"rendered":"https:\/\/havas.cz\/?post_type=pressroom&p=9670"},"modified":"2020-08-11T12:27:32","modified_gmt":"2020-08-11T10:27:32","slug":"polevky-do-hrnecku-vitana-s-nizkou-uhlikovou-stopou","status":"publish","type":"pressroom","link":"https:\/\/havas.cz\/en\/pressroom\/polevky-do-hrnecku-vitana-s-nizkou-uhlikovou-stopou\/","title":{"rendered":"Pol\u00e9vky Do hrne\u010dku Vitana s n\u00edzkou uhl\u00edkovou stopou"},"content":{"rendered":"

Zm\u011bna klimatu a jej\u00ed dopad na zhor\u0161ov\u00e1n\u00ed \u017eivotn\u00edho prost\u0159ed\u00ed je nep\u0159\u00edjemnou hrozbou pro zna\u010dnou \u010d\u00e1st obyvatel na\u0161\u00ed planety a toto t\u00e9ma nen\u00ed lhostejn\u00e9 ani v\u011bt\u0161in\u011b \u010desk\u00fdch spot\u0159ebitel\u016f. Ned\u00e1vno proveden\u00fd pr\u016fzkum agentury Kantar zjistil, \u017ee \u017eivotn\u00ed prost\u0159ed\u00ed se sna\u017e\u00ed chr\u00e1nit 93 procent \u010cech\u016f a\u00a066\u00a0procent si mysl\u00ed, \u017ee zm\u011bnu klimatu ovliv\u0148uje v\u00fdroba potravin nebo chov zv\u00ed\u0159at.<\/p>\n

Svoji odpov\u011bdnost v\u00a0t\u00e9to oblasti si uv\u011bdomuje tak\u00e9 v\u00fdrobce potravin Orkla Foods \u010cesko a Slovensko, kter\u00fd se zam\u011b\u0159il na sni\u017eov\u00e1n\u00ed uhl\u00edkov\u00e9 stopy ji\u017e od roku 2014. Za p\u011bt let se mu poda\u0159ilo ve sv\u00e9 by\u0161ick\u00e9 provozovn\u011b sn\u00ed\u017eit uhl\u00edkovou stopu p\u0159i v\u00fdrob\u011b o 55 procent. Dal\u0161\u00ed aktivitou v\u00a0r\u00e1mci ochrany \u017eivotn\u00edho prost\u0159ed\u00ed je dosa\u017een\u00ed n\u00edzk\u00e9 uhl\u00edkov\u00e9 stopy u sv\u00fdch v\u00fdrobk\u016f. Prvn\u00edmi produkty, kter\u00e9 si zaslou\u017e\u00ed ozna\u010den\u00ed logem V\u00fdrobek \u0161etrn\u00fd k\u00a0planet\u011b, jsou v\u0161echny instantn\u00ed pol\u00e9vky zna\u010dky Vitana.<\/p>\n

<\/p>\n

\u201eNa\u0161e aktivita pol\u00e9vkami do hrne\u010dku nekon\u010d\u00ed. U\u017e po\u010d\u00edt\u00e1me uhl\u00edkovou stopu tak\u00e9 pro pol\u00e9vky na va\u0159en\u00ed a st\u00e1le se sna\u017e\u00edme sni\u017eovat dopad na\u0161ich v\u00fdrobk\u016f na klima. T\u0159eba tak, \u017ee hled\u00e1me \u0159e\u0161en\u00ed pro ekologi\u010dt\u011bj\u0161\u00ed obaly. V\u011b\u0159\u00edme, \u017ee n\u00e1\u0161 p\u0159\u00edstup inspiruje i dal\u0161\u00ed v\u00fdrobce potravin a produkt\u016f \u0161etrn\u00fdch k planet\u011b bude postupn\u011b p\u0159ib\u00fdvat,<\/em>\u201c \u0159\u00edk\u00e1 Magdalena \u0160odorov\u00e1 z\u00a0odd\u011blen\u00ed marketingu Orkla Foods \u010cesko a Slovensko, kter\u00e1 je zodpov\u011bdn\u00e1 za kategorii pol\u00e9vek zna\u010dky Vitana.<\/p>\n

\"\"<\/a><\/p>\n

\u0160etrn\u00e1 sva\u010dina
\n<\/strong>Vitansk\u00e9 instantn\u00ed pol\u00e9vky do hrne\u010dku maj\u00ed ni\u017e\u0161\u00ed uhl\u00edkovou stopu ne\u017e nap\u0159\u00edklad ban\u00e1n, ovocn\u00fd jogurt nebo houska se s\u00fdrem. Za t\u00edm stoj\u00ed zejm\u00e9na n\u00edzk\u00e9 n\u00e1klady na dopravu a skladov\u00e1n\u00ed, minim\u00e1ln\u00ed odpad p\u0159i zpracov\u00e1n\u00ed zeleniny a vyu\u017eit\u00ed elekt\u0159iny z\u00a0obnoviteln\u00fdch zdroj\u016f. Certifik\u00e1ty s\u00a0v\u00fdpo\u010dty uhl\u00edkov\u00e9 stopy pro ka\u017edou pol\u00e9vku pak najdou na str\u00e1nk\u00e1ch pro V\u00fdrobek \u0161etrn\u00fd k\u00a0planet\u011b.<\/a><\/p>\n

V\u00fd\u0161i uhl\u00edkov\u00e9 stopy po\u010d\u00edt\u00e1 CI2
\n<\/strong>Za vznikem loga V\u00fdrobek \u0161etrn\u00fd k planet\u011b stoj\u00ed anal\u00fdza neziskov\u00e9 organizace CI2, o.p.s., kter\u00e1 se zam\u011b\u0159uje na problematiku udr\u017eiteln\u00e9ho rozvoje. Jej\u00ed v\u00fdpo\u010det produktov\u00e9 uhl\u00edkov\u00e9 stopy (PCF \u2013 Product Carbon Footprint) ur\u010duje celkov\u00e9 mno\u017estv\u00ed sklen\u00edkov\u00fdch plyn\u016f, kter\u00e9 se uvol\u0148uj\u00ed b\u011bhem \u017eivotn\u00edho cyklu ur\u010dit\u00e9ho v\u00fdrobku \u010di slu\u017eby.<\/p>\n","protected":false},"excerpt":{"rendered":"

Zna\u010dka Vitana uv\u00e1d\u00ed jako prvn\u00ed na \u010desk\u00e9m trhu ozna\u010den\u00ed V\u00fdrobek \u0161etrn\u00fd k planet\u011b. N\u00edzk\u00e1 uhl\u00edkov\u00e1 stopa byla spo\u010d\u00edt\u00e1na u instantn\u00edch sva\u010dinov\u00fdch pol\u00e9vek, dal\u0161\u00ed v\u00fdrobky budou n\u00e1sledovat. <\/p>\n","protected":false},"author":48,"featured_media":9107,"menu_order":0,"template":"","meta":{"_links_to":"","_links_to_target":""},"pressroom_category":[],"pressroom_tag":[203],"class_list":["post-9670","pressroom","type-pressroom","status-publish","has-post-thumbnail","hentry","pressroom_tag-vitana"],"yoast_head":"\nPol\u00e9vky Do hrne\u010dku Vitana s n\u00edzkou uhl\u00edkovou stopou - Havas Prague<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/havas.cz\/en\/pressroom\/polevky-do-hrnecku-vitana-s-nizkou-uhlikovou-stopou\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pol\u00e9vky Do hrne\u010dku Vitana s n\u00edzkou uhl\u00edkovou stopou - Havas Prague\" \/>\n<meta property=\"og:description\" content=\"Zna\u010dka Vitana uv\u00e1d\u00ed jako prvn\u00ed na \u010desk\u00e9m trhu ozna\u010den\u00ed V\u00fdrobek \u0161etrn\u00fd k planet\u011b. 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