A license to thrill with Bond in Motion and Havas Red
The Bond in Motion exhibition stirs hearts and captivates James Bond enthusiasts and movie-lovers alike. Fresh from a hugely successful outing in Belgium, the Bond in Motion exhibition found a fitting home in Prague, a city with its own storied connections to the James Bond saga.
Ever since Ian Flemming’s James Bond exploded into the screen more than 60 years ago he has set the standard by which all other on-screen spies will be measured.
The movie franchise, and indeed James Bond himself, has become a cultural phenomenon and a huge favourite with fans all over the world. James Bond himself is known to speak at least 6 languages besides English, including French, German, Russian, Spanish, Danish, and Japanese.
Bond in Motion is more than just an exhibition of vehicles – it is a truly immersive experience – a unique peak into the world of James bond; a behind the scenes look at the vehicle and locations that make the franchise what it is.
Visitors got to see and experience the very same assets and models that were used to create the special effects and stunts that you have seen in the movies, including the largest collection of original James Bond vehicles – cars, boats, and motorcycles, from the iconic movie franchise, and of course, the Aston Martin DB5, Lotus Esprit, and BMW Z8, plus original props, costumes, and storyboards from the movies.
Havas RED, in collaboration with key stakeholders, including Serge Bornstein and mayor of Prague 7, Jan Čižínský, put together the event to ensure a memorable experience for all attendees.
The exhibition’s narrative was enriched by contributions from the British Ambassador to the Czech Republic and appearance by erstwhile Bond Girl Maryam d’Abo.
“Serge Bornstein’s passion for bringing ‘Bond in Motion’ to Prague aligns perfectly with Havas RED’s commitment to creating unforgettable events,” said a spokesperson for Havas PR. “We are excited to offer attendees an immersive journey into the world of James Bond.”
Said Mayor Bohuslav Svoboda, “Prague’s association with James Bond adds a layer of authenticity to the exhibition. We are honoured to host ‘Bond in Motion’ and celebrate the Spy’s legacy in a city that has been part of his cinematic journey.”
World class experiences that transcend generations. The Havas way.