Launching a stylish campaign for Ahmad Tea
When tradition meets trend, the outcomes are unique. Such is the spirit behind the latest Tea at Five campaign for Ahmad Tea.
Duchess of style
Tea at Five introduces a quintessential British ritual and adds a modern, funky twist to it.
The campaign features long-time Ahmad Tea collaborator, influencer and make-up artist, Koki, who plays the role of Duchess Anna Maria Russell, who is said to have invented the idea of afternoon tea.
Aimed at a younger audience, the photography is bold and colourful, and is designed to resonate with the more fashion-conscious among us. Beautiful tea porcelain, colourful sweets and light surrealism, transports the spectators from an everyday grey life to a world of dreams.
The images enhance the long-term communication thrust of the Ahmad Tea brand, which focuses not only on the luxury and quality of the tea and herbal mixtures, but also on the interesting consumption moments. It aims to make tea one of our favourite daily rituals and a pleasant moment of relaxation.
The history of the afternoon tea ritual dates back to the middle of the 19th century, when the 7th Duchess of Bedford decided that afternoon snack, along with her favourite Darjeeling tea at Belvoir Castle, would be a fabulous idea.
The idea caught on, and soon became a regular social event attended by guests. So popular was this new occasion, that it was adopted by the royal family, and later became a staple of Britishness.
Said Pavlína Barker, Big Shock brand manager, “The enthusiasm of the entire Ahmad team for this unusual project, in close collaboration with the Agency, was bound to ensure nothing but the greatest success.”
Havas Social Media team was responsible for designing and executing the entire affair, working with photographer, Tomáš Vrana, to capture the dreamy, magical photos of this stylish variation of afternoon tea.