Experiences by train
České dráhy and Ondřej Vetchý invite everyone on an adventure. But their campaign is an experience in of itself. Just wait until you find out about all the places you can visit by train, all from using the new app!
Family trips are all about being together and having a good time. In taking inspiration from this, we designed a summer campaign to promote the app Experiences by train from České dráhy, which was aimed at increasing the number of passengers and app users.
In two 30 second spots, Ondřej Vetchý does a play-on-words with the names of towns and villages, showing everyone that the fun can already begin already on the way there. The app alone is just as playful and gives you hundreds of great tips for places to visit around the Czech Republic, the best ways to get there, and some fun facts. You can even buy tickets straight through the app. So, lets go on a trip!