It’s better with a buddy
Travelling with a buddy is great. Travelling in the group is even better. In line with this thinking, Czech Railways has developed a new product that makes it advantageous to do so. A new campaign from Havas illustrates the offering.
There are many destinations and options that are best enjoyed in a group – sports and other types of entertainment, such as fooling around on a swing, water skiing and ping-pong.
Illustrated visuals by Luke Tomski capture the melancholy atmosphere in which our hero finds themselves alone on a trip and depict ironic situations in which a travelling partner is clearly missing.
Czech Railways has introduced a special summer group ticket allowing passengers to go on a journey together. Which is always more fun.
The campaign appears in the print media of Czech Railways.