Havas

It’s better with a buddy


Travelling with a buddy is great. Travelling in the group is even better. In line with this thinking, Czech Railways has developed a new product that makes it advantageous to do so. A new campaign from Havas illustrates the offering.

There are many destinations and options that are best enjoyed in a group – sports and other types of entertainment, such as fooling around on a swing, water skiing and ping-pong.

Illustrated visuals by Luke Tomski capture the melancholy atmosphere in which our hero finds themselves alone on a trip and depict ironic situations in which a travelling partner is clearly missing.

Czech Railways has introduced a special summer group ticket allowing passengers to go on a journey together. Which is always more fun.

The campaign appears in the print media of Czech Railways.

Česko do toho

Summer campaign targets young people

České dráhy
Česko do toho

Which is better: Trained dog or mobile app?

České dráhy
Česko do toho

Poetic campaign of
Czech Railways

České dráhy

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