Havas

Close the deal before you reach your final destination


Planning a business trip? Ivan Trojan invites you to travel first class in a new advertising campaign for Czech Railways.

A newly released TV commercial aims to entice business travellers to consider the superior comfort and services of Pendolino, Railjet and other modern Czech Railways options.

The promise of the new campaign is simple – you’ll get the deal done before you even reach your destination.

The execution is equally straightforward, and relies on the acting chops of Ivan Trojan, who’s facial expressions and body language tell the story in a humorous way.

The commercial was directed by Ivan Trojan’s brother Ondřej, and will run through March, supported by TV sponsorships, outdoor an online formats, as well as radio.


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