New Face of České dráhy
České dráhy (the main railway operator in the Czech Republic) are using several smaller tactical campaigns to come out with a creative concept where their new face, Ondřej Vetchý, is featured for the first time.
One of the most prominent actors and legends of the Czech film industry performs in two 15 second spots that illustrate the simplicity and benefits of buying train tickets online.
In two kitchen scenes, the star of the campaign shows that anyone can manage to buy tickets through the e-shop or the České dráhy app called Můj vlak.
The goal of this communication is to increase the amount of online purchases and users of the app while showing that online ticket purchasing is a better alternative to buying them at a cashier. You can find the new campaign on different platforms ranging from Youtube, to ČSFD, to Uložto, to Seznam, and Stream.