Poetic campaign of
Havas' new campaign for Czech Railways invites travellers to visit whimsical stops in nature.
After a year of being stuck at home, we’re now called by the Spring to venture out and experience the fresh air again.
With its first campaign this year, Czech Railways welcome passengers after a long winter and encourages them to go on trips into nature, of which there are many amazing destinations.
There are countless whimsical places to visit by train, and we are free to name them as we see fit. A series of visuals with station signs whose fancy names are an indication of what fanciful experiences await serve as inspiration – Červánkovice (dawn), Měkkomechovice (soft moss), Kuropěníkov (crowing rooster) or Velký Borůvkov (blueberry fields).
The campaign runs in press, on radio and social and out-of-home media throughout May.