Seven beers and two ciders please!
The PR section at Havas immediately took a liking to the entire Heineken portfolio. After winning the tender, the company now handles communications for the Krušovice, Starobrno, Zlatopramen, Březňák, Zlatý Bažant, Heineken, Desperados, Strongbow and Lišácké Jablko brands.
One of the first tasks will be to support media coverage of sponsorship activities, such as the partnership between Krušovice and the World Ice-Hockey Championships. Additionally, we will work on the corporate communication of Heineken or Corporate Social Responsibility projects.
Cheers! Let’s drink to PR communications!