Havas

We are closer than you think


A trip without worrying with České dráhy, or a lot of fun for little money, that is traveling within the euroweekend offer; and on top of that it's really close!

Our award-winning campaign for České dráhy illustrates how close we really are to the surrounding metropolis. Not only because of our excellent position in the heart of Europe, but also in language. This is what we have used as a central theme.

You can go to Vienna, where you can enjoy traditional Sacher Torte, go to Berlin to eat Knödl or taste Budapest’s kolbász.

In addition to prints, we have also prepared a radio spot whose catchy rhythm of the well-known melody of the Strauss waltz won’t let you sit still. Let yourself be carried by train to the Viennese classic.

Česko do toho

New Face of České dráhy

České dráhy
Česko do toho

Experiences by train

České dráhy
Česko do toho

Train slam poetry

České dráhy

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Havas