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Which is better: Trained dog or mobile app?


With the My Train Mobile App you can be sure to skip the queues and find the right platform with ease.

A new Czech Railways ad campaign is encouraging travellers to simplify their travel arrangements using the convenient My Train Mobile App. Entitled “The easiness of travelling by train,” the communication see actor Ivan Trojan playing the role of an eccentric hunter who uses his dog to buy train tickets. Unfortunately, the dog is not nearly as infallible as the App, and hilarity ensues.

Directed by Ondřej Trojan, the campaign will flight on TV, online and on social media, from 1 to 30 June.

Česko do toho

Poetická kampaň
Českých drah

České dráhy
Česko do toho

Kampaň ČD virálně rozbásnila Česko

České dráhy
Česko do toho

S  Českými drahami do zahraničí

České dráhy

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